About
SparkToro is a software-as-a-service (SaaS) platform that specializes in audience intelligence. Founded by Rand Fishkin and Casey Henry, the company launched on April 23, 2020, after 20 months of development. SparkToro provides tools that help users gain insights into their target audiences, including their reading, listening, and viewing habits. A key feature of the platform is its focus on email contact information, which supports users in crafting targeted marketing strategies for media outlets, podcasts, blogs, and influencers. Operating on a freemium model, SparkToro offers both free and paid subscription options, starting at $50 per month. The company achieved breakeven profitability within six months of its launch and has consistently maintained profitability since then. With a small team of three core members, SparkToro is headquartered in Covington, Washington, and emphasizes sustainable work practices while experiencing steady growth.