A one-sheet is the single page you send a producer to make booking you an easy yes. It is not a resume. It is a pitch document: who you are, why the audience will care, and exactly what you can talk about. Here is the structure that works, and a filled-in example.
What goes on a one-sheet
Keep it to one page. A producer scans it in under a minute, so every line has to earn its place.
Name, title, and a one-line positioning statement. Not your full bio; the single sentence that says why you are worth an hour.
A short bio, three or four sentences. Credibility, in plain language, with the one or two facts that matter to this audience.
Three to five talking points, written as angles. Not topics like "leadership" but angles like "why we stopped doing annual reviews and what replaced them." Angles are what a producer can promote.
Sample questions. Three or four questions a host could ask, so they can picture the episode.
Proof. A past appearance, a notable clip, or a link to your work. One strong proof point beats five weak ones.
Contact and links. How to reach you, plus your site and one social handle.
Example one-sheet
Name: Jordan Rivera, Founder and CEO, Northwind
Positioning: Building the operating system for small manufacturers, and rethinking how hardware companies grow.
Bio: Jordan founded Northwind after a decade running operations at two hardware startups. Northwind now serves more than 1,200 small manufacturers. Jordan writes and speaks about why software playbooks break in the physical world.
Talking points: The software growth playbook that fails in hardware, and what replaces it. Why we hired operators instead of salespeople, and what happened to revenue. The counterintuitive economics of selling to small manufacturers.
Sample questions: What breaks first when you apply SaaS tactics to a hardware business? How did shifting from salespeople to operators change your numbers? What do most founders get wrong about the small-manufacturer market?
Proof: Recent appearance on [show]; featured talk linked below.
Contact: jordan@northwind.example, northwind.example, one social handle.
Make it easy to attach to every pitch
Keep your one-sheet as a shareable link, not just a file, so you can drop it into any pitch. PitchCentric stores your guest profile and drafts pitches grounded in each show's real recent episodes, so your one-sheet and your pitch always point the same direction. Start a free trial.
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