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Hosted by Talia Wolf · 🇺🇸 US · EN-US · 34 episodes
Established thought leaders with verified media credentials.
The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy. Each episode will show you what meaningful optimization is and how to get there: Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.
Talia Wolf hosts Heart Before Cart, a business show with 34 episodes published.
Spider-Man has had different actors, different stories, and different versions across generations, yet people keep showing up. Why? Because the thing that makes Spider-Man matter isn’t really the superpowers. It’s Peter
We like to think we're rational decision-makers. We compare options, make pros and cons lists, and convince ourselves we're making the most logical choice. But research tells us something very different: most buying deci
Marketing is changing faster than at any other point in its history. With AI taking the world by storm it’s changed the way we work, attribution is becoming harder and harder, and the divisions between product, brand, gr
If you’re still relying on the Google Ads strategies you used a few years ago… my guess is, you aren't seeing the same results. Because Google Ads have fundamentally changed (which means your strategy needs to change as
In business, we often assume we're stuck because we need a better strategy, another tool, or one more tactic. But what if the real problem isn't a lack of knowledge? What if it's fear? In this episode of Heart Before Car
Before every Amazon purchase, before hiring a company or even that impulse purchase at Target (that you definitely didn't walk in planning to make), there are 2 questions running in the back of your head (and you probabl
AI might be able to scale your content, but it can't tell you what your customers really need to hear. We just proved it ( again ) with a recent skincare client of ours… Their setup: great product (with TONS of 5 ⭐ revie
3 weeks before launch, we threw out my book cover and started over. This is Part 2 of the story behind my book, Emotional Targeting . Last week I talked about how I wrote the book. This week, Jessica Noel (my COO) interv
A year ago this week, I published my book, Emotional Targeting. The book was based on 10 years of work, hundreds of clients and thousands of A/B tests. What most people don't realize... I A/B tested the book itself befor
Marketing teams are splitting into two groups. One group is using AI to produce more: More content. More tests. More channels. More dashboards. More noise. The other group is doing something much harder: They’re slowing
Everyone keeps saying marketing has changed forever. Traffic is disappearing. AI Overviews are replacing clicks. Attribution is getting messier. And marketers everywhere are trying to figure out what actually matters now
Your website used to have one job: convince your visitor to buy. But, in the last few years your website has picked up a second job, and you may not have even realized it. Your website is no longer the first step in the
Analytics and attribution have changed. Buyers are making decisions on Reddit, through AI summaries, YouTube videos, LinkedIn posts, reviews, private communities, and conversations with peers long before they ever land o
CRO has (definitely) changed. I’ve been working in optimization for well over a decade, and this is the biggest shift I’ve seen. CRO used to be about optimizing what you owned and what you controlled – from your landing
2021 feels like a lifetime ago. And in a lot of ways, it is. But when it comes to landing pages… some things haven’t changed as much as you’d expect. I’m still seeing the same patterns. The same decisions. The same mista
We recorded this episode years ago (2021). But I’m still seeing mobile pages making these mistakes, even though: Mobile traffic has only increased Attention spans are shorter than ever Yet landing pages are still designe
Zero click marketing is changing how people buy, and most brands are behind. In this episode, we break down what’s actually happening and what to do next. Most marketers are feeling it: Less traffic. Fewer clicks. Less c
Your video content isn’t underperforming because of your hooks, editing, or SEO. It’s underperforming because it’s built for algorithms… not humans. Most creators are stuck optimizing for views. Better hooks. More edits.
Are we still optimizing for humans… or are we now optimizing for machines first? In this episode of Heart Before Cart , Talia Wolf sits down with Slobodan Manić the creator of No Hacks to unpack one of the biggest shifts
“Keep it short.” “People don’t read.” “Cut the fluff.” In this episode of Heart Before Cart, Talia challenges one of the most common beliefs in marketing and explains why copy length has nothing to do with best practices
Dana DiTomaso
Analytics Playbook
1 appearance on this show
Amanda Natividad
Head of Marketing for Growth Machine · SparkToro
1 appearance on this show
Talia Wolf
Conversion Optimization Expert · GetUplift
1 appearance on this show
Sam Oh
Bitly
1 appearance on this show
Slobodan Manić
No Hacks
1 appearance on this show
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Heart Before Cart is hosted by Talia Wolf. The show is categorised under business (marketing) and has published 34 episodes.
Heart Before Cart has published 34 episodes.
Heart Before Cart regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Heart Before Cart average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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