Hosted by Talia Wolf · 🇺🇸 US · EN-US · 27 episodes
Established thought leaders with verified media credentials.
The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy. Each episode will show you what meaningful optimization is and how to get there: Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.
Talia Wolf hosts Heart Before Cart, a business show with 27 episodes published.
AI might be able to scale your content, but it can't tell you what your customers really need to hear. We just proved it ( again ) with a recent skincare client of ours… Their setup: great product (with TONS of 5 ⭐ revie
3 weeks before launch, we threw out my book cover and started over. This is Part 2 of the story behind my book, Emotional Targeting . Last week I talked about how I wrote the book. This week, Jessica Noel (my COO) interv
A year ago this week, I published my book, Emotional Targeting. The book was based on 10 years of work, hundreds of clients and thousands of A/B tests. What most people don't realize... I A/B tested the book itself befor
Marketing teams are splitting into two groups. One group is using AI to produce more: More content. More tests. More channels. More dashboards. More noise. The other group is doing something much harder: They’re slowing
Everyone keeps saying marketing has changed forever. Traffic is disappearing. AI Overviews are replacing clicks. Attribution is getting messier. And marketers everywhere are trying to figure out what actually matters now
Your website used to have one job: convince your visitor to buy. But, in the last few years your website has picked up a second job, and you may not have even realized it. Your website is no longer the first step in the
Analytics and attribution have changed. Buyers are making decisions on Reddit, through AI summaries, YouTube videos, LinkedIn posts, reviews, private communities, and conversations with peers long before they ever land o
CRO has (definitely) changed. I’ve been working in optimization for well over a decade, and this is the biggest shift I’ve seen. CRO used to be about optimizing what you owned and what you controlled – from your landing
2021 feels like a lifetime ago. And in a lot of ways, it is. But when it comes to landing pages… some things haven’t changed as much as you’d expect. I’m still seeing the same patterns. The same decisions. The same mista
We recorded this episode years ago (2021). But I’m still seeing mobile pages making these mistakes, even though: Mobile traffic has only increased Attention spans are shorter than ever Yet landing pages are still designe
Zero click marketing is changing how people buy, and most brands are behind. In this episode, we break down what’s actually happening and what to do next. Most marketers are feeling it: Less traffic. Fewer clicks. Less c
Your video content isn’t underperforming because of your hooks, editing, or SEO. It’s underperforming because it’s built for algorithms… not humans. Most creators are stuck optimizing for views. Better hooks. More edits.
Are we still optimizing for humans… or are we now optimizing for machines first? In this episode of Heart Before Cart , Talia Wolf sits down with Slobodan Manić the creator of No Hacks to unpack one of the biggest shifts
“Keep it short.” “People don’t read.” “Cut the fluff.” In this episode of Heart Before Cart, Talia challenges one of the most common beliefs in marketing and explains why copy length has nothing to do with best practices
Going forward, Emotional Targeting is going to be the most important and real competitive advantage you have. Brands that stay focused only on analytics, funnels, and on-site optimization… Will struggle to survive in a w
If you’re driving traffic to your demo page… but not getting enough bookings, this might be why. In this episode of Heart Before Cart, Talia breaks down one of the most common mistakes B2B brands make with their demo pag
The oldest sales technique in the world is connected to a powerful psychological trigger called the Endowment Effect. Door-to-door salespeople used it all the time. They didn’t stand on the porch listing features. They w
AI is powerful, when you use it to build. Not when you use it to think for you. In this episode of Heart Before Cart, Talia shares why she’s reduced her use of ChatGPT and Gemini almost completely and what she does inste
In this episode of Heart Before Cart, Talia breaks down the difference between tactical testing and strategic testing, and why changing elements on your page won’t fix what’s actually broken. You’ll learn: Why most A/B t
Most brands assume the safest move in a competitive market is to follow the crowd. In this episode of Heart Before Cart, Talia breaks down a real A/B test for one of the largest moving companies in the U.S. and why doing
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Heart Before Cart is hosted by Talia Wolf. The show is categorised under business (marketing) and has published 27 episodes.
Heart Before Cart has published 27 episodes.
Heart Before Cart regularly covers business, marketing. It sits in the business category, with a marketing focus.
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