business
Hosted by 97th Floor · business · EN · 49 episodes
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, and Crumbl.Learn more and schedule a discovery call at 97thfloor.com.
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
32%
Guest openness
Selective
Sign up to generate a grounded pitch for The Campaign | A Marketing Podcast by 97th Floor.
Signup to Generate a PitchThe Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results.
The Campaign | A Marketing Podcast by 97th Floor is hosted by 97th Floor. The show has published 49 episodes to date.
Recent episodes include "Attribution Is Dead. Now What? w/ Rand Fishkin, CEO & Co-Founder of SparkToro" (13 October 2026, 40 minutes), "How to get your team to ACTUALLY dive into AI w/ Pete Larkin, Co-Founder of UXM" (1 September 2026, 28 minutes), and "What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of Influence" (18 August 2026, 31 minutes).
The Campaign | A Marketing Podcast by 97th Floor publishes roughly every two weeks, with episodes averaging 39 minutes across 49 episodes.
Booking probability for The Campaign | A Marketing Podcast by 97th Floor is 32%, and the host is rated Selective on guests. The Campaign | A Marketing Podcast by 97th Floor requires a Pod Score of 80 or higher. The Campaign | A Marketing Podcast by 97th Floor's contact route on record: verified email.
The strongest fits for The Campaign | A Marketing Podcast by 97th Floor are Marketing, Advertising & PR. The Campaign | A Marketing Podcast by 97th Floor has a business audience.
97th Floor hosts The Campaign | A Marketing Podcast by 97th Floor, a business show with 49 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #1
This episode unpacks why zero-click search now defines marketing. We look at new data on how much search activity never results in a click, why attribution was always shakier than it looked, and why short-form video and...
Episode #10
Most people know they should be using AI more. Almost nobody knows how to actually get there. Pete Larkin, GTM engineer, AI builder, and host of the AI Deep Dive podcast, has done the unglamorous work of figuring it out...
Episode #9
Dr. Robert Cialdini has spent his career researching the science of why people say yes, and his seven principles of influence have become the backbone of how the world's best marketers, salespeople, and leaders...
Episode #8
As cookies disappear, AI search obscures organic traffic, and paid media consumes a growing share of marketing budgets, attribution has never been more complex—or more consequential. Ted Coxworth, President of...
Episode #7
AI search doesn't work like classic SEO. Kevin Indig breaks down the new pipeline brands need to win in AI search: getting retrieved, getting cited, and getting trusted. He and Paxton dig into why citations don't...
Episode #6
The attribution model marketers have relied on for years was never as reliable as we wanted to believe. Sam Brown, VP of Strategy at 97th Floor, makes the case that the zero-click era isn't just changing how we measure...
Episode #5
Blake Nielson sits down with Head of Content Rachel Bascom and Enterprise Account Director Jasmin Bennett to break down how the team at 97th Floor has moved from AI chatbots to agentic AI workflows, and what that shift...
Episode #4
David Meerman Scott coined newsjacking, wrote the book that redefined B2B marketing, and had a Hollywood film based on his work. Now he's back with a clear take on what AI actually changes and what it doesn't for...
Episode #3
Most people know they should be building a personal brand, but they're stuck. Brandon Smithwrick, content strategist and founder of the newsletter Content to Commas, didn't study marketing, didn't have a roadmap, and...
Episode #2
<p>Google I/O just dropped a wave of search announcements, and the implications for marketers are massive. In this episode, Paxton Gray sits down with 97th Floor's Head of Search, Mike Witham and Head of Content, Rachel...
Episode #1
<p>Wikipedia became one of the most visited websites on earth without ads, VC money, or a top-down editorial team. Jimmy Wales, co-founder of Wikipedia and author of The Seven Rules of Trust, joins the show to share...
Episode #9
<p>Personas have earned a bad reputation in B2B marketing—and for good reason. Most sit unused on hard drives, filled with irrelevant demographic data like "married with two kids, drives a Volvo." Ardath Albee, author...
Episode #8
<p>When Whitney joined Gorilla Logic a year ago, she inherited a team facing the same pressure every marketing organization feels right now: prove you're using AI or fall behind. But instead of chasing efficiency...
Episode #7
<p>Organic traffic is down. Click-through rates are dropping. And every marketer is panicking about whether their SEO strategy is dead. Mike Witham and Blake Nielson from 97th Floor's AI Task Force are here to set the...
Episode #6
<p>What does it take to build groundbreaking companies across three decades of tech evolution? Daniel Nissan, founder of Structured (formerly Structured Web), made the first internet phone call in 1993, launched the...
Episode #5
<p>Most B2B marketers are stuck playing it safe, following "best practices" that guarantee mediocre results. Udi Ledergor, former CMO of Gong and author of Courageous Marketing, has spent his career doing the...
Episode #4
<p>Most early-stage startups fail at the same place: they can't figure out marketing. Sterling Snow, former CMO at Divvy (acquired for $2.5B), has cracked the code on what actually works when you're searching for your...
Episode #3
<p>The Apple-Gemini announcement changed everything—but not in the way most people think. Eli Schwartz, author of Product-Led SEO, explains why this partnership doesn't signal the death of SEO but rather Google's...
Episode #2
<p>With AI making it easier than ever to launch startups, B2B SaaS companies are facing an unprecedented wave of competition. Bill Macaitis, former CMO of Slack and Zendesk, shares exactly what marketers need to do in...
Episode #1
<p>While everyone's talking about AI, very few are actually making it work. Marie Haynes, renowned SEO expert and AI experimentalist, is one of the rare practitioners who's gone beyond the hype—building 50+ custom AI...
Recent guests on The Campaign | A Marketing Podcast by 97th Floor. Study who booked and why before you pitch.
PitchCentric classifies The Campaign | A Marketing Podcast by 97th Floor under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ