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Hosted by 97th Floor · 🇺🇸 US · EN · 43 episodes
Established thought leaders with verified media credentials.
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, and Crumbl.Learn more and schedule a discovery call at 97thfloor.com.
97th Floor hosts The Campaign | A Marketing Podcast by 97th Floor, a business show with 43 episodes published.
AI search doesn't work like classic SEO. Kevin Indig breaks down the new pipeline brands need to win in AI search: getting retrieved, getting cited, and getting trusted. He and Paxton dig into why citations don't guarant
The attribution model marketers have relied on for years was never as reliable as we wanted to believe. Sam Brown, VP of Strategy at 97th Floor, makes the case that the zero-click era isn't just changing how we measure m
Blake Nielson sits down with Head of Content Rachel Bascom and Enterprise Account Director Jasmin Bennett to break down how the team at 97th Floor has moved from AI chatbots to agentic AI workflows, and what that shift h
David Meerman Scott coined newsjacking, wrote the book that redefined B2B marketing, and had a Hollywood film based on his work. Now he's back with a clear take on what AI actually changes and what it doesn't for markete
Most people know they should be building a personal brand, but they're stuck. Brandon Smithwrick, content strategist and founder of the newsletter Content to Commas, didn't study marketing, didn't have a roadmap, and did
Google I/O just dropped a wave of search announcements, and the implications for marketers are massive. In this episode, Paxton Gray sits down with 97th Floor's Head of Search, Mike Witham and Head of Content, Rachel Bas
Wikipedia became one of the most visited websites on earth without ads, VC money, or a top-down editorial team. Jimmy Wales, co-founder of Wikipedia and author of The Seven Rules of Trust, joins the show to share what ac
Personas have earned a bad reputation in B2B marketing—and for good reason. Most sit unused on hard drives, filled with irrelevant demographic data like "married with two kids, drives a Volvo." Ardath Albee, author of Di
When Whitney joined Gorilla Logic a year ago, she inherited a team facing the same pressure every marketing organization feels right now: prove you're using AI or fall behind. But instead of chasing efficiency metrics, W
Organic traffic is down. Click-through rates are dropping. And every marketer is panicking about whether their SEO strategy is dead. Mike Witham and Blake Nielson from 97th Floor's AI Task Force are here to set the recor
What does it take to build groundbreaking companies across three decades of tech evolution? Daniel Nissan, founder of Structured (formerly Structured Web), made the first internet phone call in 1993, launched the first n
Most B2B marketers are stuck playing it safe, following "best practices" that guarantee mediocre results. Udi Ledergor, former CMO of Gong and author of Courageous Marketing, has spent his career doing the opposite—runni
Most early-stage startups fail at the same place: they can't figure out marketing. Sterling Snow, former CMO at Divvy (acquired for $2.5B), has cracked the code on what actually works when you're searching for your first
The Apple-Gemini announcement changed everything—but not in the way most people think. Eli Schwartz, author of Product-Led SEO, explains why this partnership doesn't signal the death of SEO but rather Google's complete d
With AI making it easier than ever to launch startups, B2B SaaS companies are facing an unprecedented wave of competition. Bill Macaitis, former CMO of Slack and Zendesk, shares exactly what marketers need to do in 2026
While everyone's talking about AI, very few are actually making it work. Marie Haynes, renowned SEO expert and AI experimentalist, is one of the rare practitioners who's gone beyond the hype—building 50+ custom AI tools
A staggering 41% of marketers admit they don't do audience research nearly enough, and over half do it very infrequently. In this conversation, SparkToro co-founder Rand Fishkin breaks down why audience research has beco
Matt Frisbee went from Disney performer to marketing executive, and is one of the best storytellers around. In this conversation, Matt breaks down the art of storytelling in marketing, shares how he built breakthrough ca
Most B2B marketers are missing a goldmine of audience insights hiding in plain sight. While everyone flocks to LinkedIn, 68% of Reddit users aren't even on the platform—meaning there's a massive chunk of your audience ha
Most marketers think they know their audience — but they stop at surface-level demographics and wonder why their campaigns plateau. In this conversation, Rachel Bascom and Paxton Gray break down what it really means to b
Jimmy Wales
Founder of Wikipedia · Wikipedia
1 appearance on this show
Ardath Albee
CEO & B2B Marketing Strategist · Marketing Interactions
1 appearance on this show
Udi Ledergor
Chief Evangelist & Former CMO · Gong
1 appearance on this show
Eli Schwartz
Growth Advisor & SEO Consultant
1 appearance on this show
Bill Macaitis
Founder & CEO, SaaS CMO Pro, former CMO @Slack & @Zendesk · SaaS CMO Pro
1 appearance on this show
Marie Haynes
SEO & AI Consultant · Marie Haynes Consulting
1 appearance on this show
Rand Fishkin
Serial entrepreneur and SEO expert · SparkToro
1 appearance on this show
Nick Cawthon
designer, researcher, strategist · Gauge Design
1 appearance on this show
Chris Silvestri
Founder and Conversion Copywriter @ Conversion Alchemy · Conversion Alchemy
1 appearance on this show
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The Campaign | A Marketing Podcast by 97th Floor is hosted by 97th Floor. The show is categorised under business (marketing) and has published 43 episodes.
The Campaign | A Marketing Podcast by 97th Floor has published 43 episodes.
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