Hosted by Lunio · 🇺🇸 US · EN-GB · 28 episodes
Established thought leaders with verified media credentials.
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool.Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library
Lunio hosts The paid media lab, a business show with 28 episodes published.
"AI will take our marketing jobs". How many times have you heard that in recent years? Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of m
Google has dominated the digital advertising landscape for a long time now, and despite increasing legal scrutiny, it remains the ad platform of choice amongst marketers, with studies showing that advertisers spend more
Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspot’s 2025 State of Sales report, 41% of salespeople say sales and marketing alignment improves lead quali
TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing - especially amongst younger audiences. With TikTok’s exponential growth comes massive advertising opportunitie
AI hype is everywhere. But what does an AI future look like for marketers? Is AI genuinely the future, or just an over-hyped bubble that'll eventually burst, causing chaos in the process?In this episode of The Paid Media
Most marketers worship their brand guidelines. Lewis Kemp thinks you should burn them. In the first episode of Season 3 of the Paid Media Lab, Lewis Kemp (founder of Lightbulb Media and The University of Creative Idiots)
Get Ed's forecasting spreadsheet here: https://edleake.com/google-ads-forecasting-tool/And watch his video going into the spreadsheet in more detail: https://www.youtube.com/watch?v=Ta5fIi0qbHw In the final episode of Se
In this episode of the Paid Media Lab podcast, we speak to Sofia Akritidou - founder of ThinkWise Digital and seasoned B2B PPC strategist - to explore what’s really broken in B2B lead generation and how to fix it using s
Performance Max campaigns are everywhere - but most advertisers are still flying blind when it comes to controlling spend and cutting waste. To help marketers take back control, we spoke to Guillaume Devinat, CEO of PPC
AI Max is here - but getting the right information about it, and what it means for your campaigns, can be hard to find. To help marketers get a clear view on how to prepare for AI Max, we spoke to Google Ads Expert Jyll
Download Aaron Young's Google Ads Optimization Checklist (for free) here: https://www.definedigitalacademy.com/optimise Looking for a repeatable, structured way to optimize your Google Ads campaigns without burning out o
In this episode of the Paid Media Lab podcast, we’re joined by Inny Vaiciute to break down how to outsmart rising CPCs with smarter PPC account structure - covering strategy, segmentation, and common mistakes that drain
In this episode of the Paid Media Lab podcast, we’re speaking to Teodor Yordanov about how to master local campaigns in Google Ads - covering best practices, real-world strategies, and the common pitfalls to avoid. Very
In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert - to break down exactly how to optimise PMax for eCommerce succes
In this episode of the Paid Media Lab podcast, we're speaking to Amy Hebdon about the potential of Responsive Search Ads (RSAs) - covering best practices, key strategies, and the all-too-common RSA mistakes to avoid. Ver
The Paid Media Lab is back for Season 2 - and we're kicking things off by speaking to none other than Frederick Vallaeys about his methods for streamlining PPC management with ChatGPT and other LLMs. Recently voted the #
Season 2 of the Paid Media Lab podcast kicks off on the 21st May! Join us as we sit down with the best in the PPC business - including top performance marketers, media buyers, and growth strategists - to uncover what’s a
In this episode of the Paid Media Lab podcast, we're speaking to Tomasz Abbott-Wieczorek about the often under-appreciated topic of ad copy localization for international PPC campaigns. You likely already know Tomasz as
In this episode of the Paid Media Lab podcast, we sat down with PPC expert Lucy Smith to discuss demand-led bidding, and how it can help marketers make the most of their ad budgets. With over eight years of experience ma
In this episode of the Paid Media Lab podcast, we sat down with PPC expert Chris Nightingale to discuss all things landing pages in 2025 and beyond. Chris is the owner of Can-Do Marketing, having previously worked as the
Pam Didner
B2B Marketing Consultant and Keynote Speaker
1 appearance on this show
Rand Fishkin
Serial entrepreneur and SEO expert · SparkToro
1 appearance on this show
Jyll Saskin Gales
Inside Google Ads host · Inside Google Ads
1 appearance on this show
Aaron Young
Lead Assistant Coach · Define Digital Academy
1 appearance on this show
Kirk Williams
CHRO · ZATO Marketing
1 appearance on this show
Lucy Smith
Senior Buyer for Womenswear and Accessories · Jigsaw
1 appearance on this show
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The paid media lab is hosted by Lunio. The show is categorised under business (marketing) and has published 28 episodes.
The paid media lab has published 28 episodes.
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