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Fixing the Game Podcast by Luke

Hosted by Luke Szkudlarek · business · EN-GB · 50 episodes

About this Podcast:

The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

30%

Guest openness

Selective

80/100
Required Score

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Questions about Fixing the Game Podcast by Luke

What is Fixing the Game Podcast by Luke about?

The digital game is rigged, and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves.

Who hosts Fixing the Game Podcast by Luke?

Fixing the Game Podcast by Luke is hosted by Luke Szkudlarek. The show has published 50 episodes to date.

What has Fixing the Game Podcast by Luke covered recently?

Recent episodes include "#51 Coaching for Growth: How Great Leaders Drive GTM Success with Emilia D'Anzica" (18 October 2026, 31 minutes), "#50 The Next Chapter of Fixing the Game: Why I Went Quiet, and What's Coming Next with Luke Szkudlarek" (11 October 2026, 14 minutes), and "#49 What Good ABM Really Looks Like: Secrets from the Frontlines with Declan Mulkeen" (8 October 2026, 27 minutes).

How often does Fixing the Game Podcast by Luke publish?

Fixing the Game Podcast by Luke publishes roughly weekly, with episodes averaging 30 minutes across 50 episodes.

How hard is it to get booked on Fixing the Game Podcast by Luke?

Booking probability for Fixing the Game Podcast by Luke is 30%, and the host is rated Selective on guests. Fixing the Game Podcast by Luke requires a Pod Score of 80 or higher. Fixing the Game Podcast by Luke's contact route on record: public web form.

Who should pitch Fixing the Game Podcast by Luke?

The strongest fits for Fixing the Game Podcast by Luke are Marketing, Advertising & PR and IT Services & Software Development. Fixing the Game Podcast by Luke has a business audience.

About the host

Luke Szkudlarek hosts Fixing the Game Podcast by Luke, a business show with 50 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Fixing the Game Podcast by Luke

    #51 Coaching for Growth: How Great Leaders Drive GTM Success with Emilia D'Anzica

    Oct 18, 202631 min

    Most companies treat leadership development as a soft skill, something nice to have, but secondary to strategy and execution. Emilia D'Anzica, growth coach, go-to-market strategies advisor, and founder of Emilia Speaks...

  • Fixing the Game Podcast by Luke

    #50 The Next Chapter of Fixing the Game: Why I Went Quiet, and What's Coming Next with Luke Szkudlarek

    Oct 11, 202614 min

    For the first time, Luke goes solo — no guest, just a direct update on where Fixing the Game has been and where it's going. This podcast started out of frustration: watching Google and Meta go from leveling the playing...

  • Fixing the Game Podcast by Luke

    #49 What Good ABM Really Looks Like: Secrets from the Frontlines with Declan Mulkeen

    Oct 8, 202627 min

    Most people think ABM just means "more personalized emails." Declan Mulkeen, CMO at Strategic ABM and host of the Let's Talk About ABM podcast, has spent decades proving that's a misunderstanding of what account-based...

  • Fixing the Game Podcast by Luke

    #48 Decentralising AI: Privacy, Autonomy & the Future of Human-Centered Tech with Andrew Sispoidis

    Sep 30, 202628 min

    Every time you use ChatGPT, that query gets tied back to you, even if you're running it "locally," even on an enterprise account. In this episode, Luke talks with Andrew Sispoidis, founder and CEO of ESMOS AI, about why...

  • Fixing the Game Podcast by Luke

    #47 Breaking the Marketing Status Quo: Data as Your Secret Weapon with Brian Massey

    Sep 21, 202623 min

    Most companies have the data to make better marketing decisions, they just don't use it. In this episode, Luke talks with Brian Massey, managing partner at Conversion Sciences and one of the original voices behind the...

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  • Fixing the Game Podcast by Luke

    #45 How to Get Found in AI Search: GEO, Visibility & ChatGPT with Thomas Peham, co-founder of Otterly AI

    May 27, 202637 minS0

    <p>Ranking well on Google used to mean something. These days, it's only half the story.</p><p>Thomas Peham is the former VP of Marketing at Storyblok, co-founder of Otterly AI, and one of the leading voices in...

  • Fixing the Game Podcast by Luke

    #44 Marketing After GPTs: AI Search, Zero-Click Content & the Future of SEO with Rand Fishkin

    Mar 18, 202639 minS0

    <p>What happens to marketing when clicks disappear?</p><p>In this episode of Fixing the Game, Luke sits down with Rand Fishkin (Co-founder of SparkToro, former Moz founder) to break down one of the biggest shifts in...

  • Fixing the Game Podcast by Luke

    #43 Explosive Growth: Lessons from Uber, Revolut & Bitpanda with Irina Scarlat

    Mar 4, 202624 minS0

    <p>What does it really take to scale companies to millions of users?</p><p>In this episode of Fixing the Game, Luke sits down with <b>Irina Scarlat</b>, a seasoned growth leader who helped scale some of Europe’s most...

  • Fixing the Game Podcast by Luke

    #42 Redefining Commercial Strategy: Smart Growth Without Big4 BS with John James

    Sep 3, 202527 minS0

    <p>In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial...

  • Episode #41

    #41 Retail’s Blindspots: Innovation, Technology & The Future of Commerce with Carl Boutet

    Aug 28, 202533 minS0

    <p>In this episode of Fixing the Game, global retail strategist Carl Boutet joins me to unpack the hidden forces shaping the future of commerce. Drawing from his new book Blindspot and decades of international...

  • Episode #40

    #40 Magento vs. Shopify - Ecommerce Platforms, Personas & AI: The Future According to Brent Peterson

    Aug 26, 202536 minS0

    <p>In this episode, Luke talks to Brent Peterson, CEO of Content Cucumber and Magento expert, about the pros and cons of Magento versus Shopify, the importance of leveraging AI in e-commerce, and current trends shaping...

  • Fixing the Game Podcast by Luke

    #39 - Real-World CRO Tactics: Emotional Targeting & Conversion Wins with Talia Wolf

    Jun 19, 202527 minS0

    <p>In this episode of Fixing the Game, I’m joined by Talia Wolf, CEO of Getuplift and creator of the Emotional Targeting Framework™. We skip the fluff and dive straight into practical, high-converting strategies you can...

  • Fixing the Game Podcast by Luke

    #38 - The Future of eCommerce: Lessons from Shopify & What’s Next with Dennis Yao Yu

    May 27, 202533 minS0

    <p>In this episode, I’m joined by Dennis Yu, Co-Founder and CEO of The Other Group, a strategic advisor helping eCommerce brands go to market & scale. </p><p>He’s a former Shopify leader who managed an $8B GMV portfolio...

  • Episode #37

    #37 Teams in Hell: Fixing Bad Management & Building High-Trust Teams with Hugo Pereira

    Apr 22, 202528 minS0

    <p>In this episode, I sit down with <b>Hugo Pereira</b> author of Teams in Hell, to talk about what really breaks teams… and how to fix it.</p><p>We dig into why modern leadership still borrows from outdated factory-era...

  • Episode #36

    #36 The 3 Systems That Scale: How to Grow Without Burnout with Yasmine Khater

    Apr 6, 202529 minS0

    <p>In this episode, I’m joined by <b>Yasmine Khater</b> who’s helped businesses generate over <b>$100M in revenue </b>without sacrificing wellbeing.</p><p>We break down the <b>three core systems</b> every founder needs...

  • Episode #35

    #35 The Evolving Role of the CMO: Strategy, Brand, and Leadership with Kyle Lacy

    Mar 27, 202527 minS0

    <p>In this episode, I sit down with Kyle Lacy CMO at Jellyfish, book author, and seasoned growth advisor to unpack what it really takes to succeed in today’s CMO role. Kyle shares the key traits that separate average...

  • Episode #34

    #34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević

    Mar 18, 202532 minS0

    <p>Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with <b>Vladimir Blagojević</b>, co-founder of...

  • Episode #33

    #33 Community-Led Growth & Word-of-Mouth Marketing with Andy Lambert

    Mar 6, 202532 minS0

    <p>In this episode, I sit down with Andy Lambert, co-founder of ContentCal and now Senior Product Manager at Adobe Express, to explore the power of community-led growth and word-of-mouth marketing. Andy shares the...

  • Episode #32

    #32 Go-To-Market Execution & Scaling to $100M with Sangram Vajre

    Mar 4, 202531 minS0

    <p>In this episode, I sit down with Sangram Vajre, to break down the essential go-to-market strategies that separate companies that scale from those that stall. Sangram shares battle-tested lessons from scaling...

  • Episode #31

    #31 Product-Led Growth (PLG) Beyond SaaS: Lessons and Insights with Andrew Capland

    Feb 28, 202537 minS0

    <p>In this episode, Andrew Capland, a product-led growth (PLG) advisor and former growth leader at Wistia and Postscript, shares how PLG strategies can drive success beyond the SaaS world. Discover how businesses in...

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