Digital PR Explained

Maria Korolov, an award-winning technology journalist for CIO, CSO, ComputerWorld, and NetworkWorld, shares what a well-managed embargo looks like from a journalist's perspective. In next week's episode (part 2), Maria...

If you've noticed that getting people to your website feels harder than it used to, you're not imagining it. More than two-thirds of searches now end without a click, and that number is only going up as AI answers...

<p>Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth...

<p>A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense of a mountain of public record data...

<p>Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed two years ago. It's called the Great...

<p>In this episode, I’m joined by freelance journalist Kris Ann Valdez to talk about what it actually looks like to source experts through Qwoted.</p><p>We get into the volume of pitches journalists receive, why even...

<p>In this episode, I’m joined by Emma Thumann, a reporter at Campaign US covering the agency world. We break down what actually makes a story worth covering, from the pitch that caught her attention to why it turned...

<p>If “spray and pray” doesn’t work, what do we do instead?</p><p>In Part Two, Vince Nero and I get into what more intentional outreach actually looks like, from understanding how journalists work to rethinking what a...

<p>It’s never been easier to send more emails, but that doesn’t mean it works.</p><p>In this episode, Vince Nero, Director of Content Marketing at BuzzStream, shares what millions of outreach emails reveal about what’s...

<p>When a sabbatical pitch wasn’t landing, Shara Seigel didn’t scrap it. She parked it.</p><p>In this episode, Shara, VP of Media Strategy at Mission North, shares how one reporter conversation helped her pivot the...

<p>In this episode of Digital PR Explained, Britt Klontz sits down with Luz Corona, U.S. Editor of Campaign, to talk about how editorial podcasts really come together. Luz shares what influences guest selection for...

<p>The pitch emails discussed in this episode are included in the show notes and available to read as you listen.</p><p>In this conversation, Britt speaks with freelance writer and editor Daria Smith about how a press...

<p>What does it really take to get a celebrity on board for a purpose-driven campaign and make sure the spotlight stays on the cause? In this episode, journalist-turned-PR-pro Nez Sevim-Lawrence shares how she vets...

<p>The story behind your brand can be the difference between a pitch that’s ignored and one that lands. In this episode, Nicole Pomije, founder of The Cookie Cups and co-founder of Pitch Peach, shares how she’s turned...

<p>When Kendrick Lamar took the stage at the Super Bowl halftime show, he was wearing a brooch from Yael Fraynd’s client, Rahaminov Diamonds. In this episode, Yael shares how a last-minute stylist text turned into a...