Before They Buy

What happens before someone signs up for your SaaS — and the pages that make it happen.

Before They Buy is a business podcast hosted by Deian Isac, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Deian Isac hosts Before They Buy, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #12

  You grow through word of mouth. Your buyers still Google you before they buy.

  May 13, 202611 minS0

  <h2 >The myth</h2> <p>Bootstrapped founders tell themselves: "We don't really do marketing. Our customers tell their friends." Word of mouth is real and powerful — but the version in your head (friend gets a DM, friend signs up) isn't what's happening in 2026. The referral is step one. Validation is step two. And step two happens every time.</p> <h2 >The data</h2> 72% of B2B SaaS buyers start their journey by asking peers in private groups — Slack channels, WhatsApp groups, niche communities. Only 9% start with a Google category search (down from 54% a year earlier). Source: Wynter, 2025, survey of 100 B2B Sa...

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  Episode #11

  Your buyer Googles you before they sign up. What do they find?

  May 6, 20268 minS0

  <h2 >What buyers actually see before they find you</h2> Your homepage is rarely the first result when someone searches your brand name It's usually a G2 listing, a Capterra page with stale pricing, a Reddit thread, then your site Most founders have only searched their brand while logged in — they've never seen what a stranger sees <h2 >The review site consolidation nobody's talking about</h2> In October 2025, G2 bought Capterra, Software Advice, and GetApp from Gartner One company now owns four of the top review site results in every software category That network reaches 200 million annual buyers across 6 million re...

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  Episode #10

  What should you build first if you have zero marketing budget?

  Apr 29, 202610 minS0

  <h2 >Why build order matters</h2> Only 1.74% of new pages ever reach Google's top 10 within a year (Ahrefs study of 1M+ pages) The average page ranking #1 is around five years old Build the wrong page first and you wait months for results that don't convert <h2 >1. Comparison pages — start here</h2> 8.43% conversion rate (Grow & Convert, 95 articles) Comparison and alternative keywords ranked in days, not months — one page hit position 1 in three days in Grow & Convert's 17-client study Circuit (delivery route tool): six comparison pages, all ranked top 5, one hit position 1 in three days, 149 organic signups total, one page converted at 4.5% Sign...

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  Episode #9

  You need 5 pages. Here's what they are.

  Apr 22, 202611 minS0

  <h2 >The five pages</h2> Comparison page — is this better than what I have? Alternatives page — what else is out there? (buyer already decided to leave a competitor) Use case page — does this work for my situation? (e.g. "for marketing agencies") Free tool / calculator — how much would this cost me? Glossary — what is this? (e.g. "what is client portal software for marketing agencies") <h2 >Why one page isn't enough</h2> <p>A buyer runs five different searches before deciding. If you built one page, you showed up once. Your competitor who built all five showed up every time.</p> <h2 >Th...

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  Episode #8

  Your pricing page is losing you customers

  Apr 8, 202611 minS0

  <h2 >Why your pricing page matters more than you think</h2> Visitors on your pricing page already know what your product does. They came back to check the price. They're the most motivated people on your site. Less than 10% of SaaS companies regularly test their pricing page. McKinsey: a 1% improvement in pricing optimization leads to an 11% increase in profits — not revenue, profits. Customer acquisition costs are up over 60% in the last five years. Sending that traffic to an untouched pricing page wastes the spend. <h2 >What actually moves conversions</h2> <p>Copy</p> Going changed "sign up for free" to "tr...

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