Hosted by Deian Isac · 🇺🇸 US · EN · 12 episodes
Established thought leaders with verified media credentials.
What happens before someone signs up for your SaaS — and the pages that make it happen.
Deian Isac hosts Before They Buy, a business show with 12 episodes published.
The myth Bootstrapped founders tell themselves: "We don't really do marketing. Our customers tell their friends." Word of mouth is real and powerful — but the version in your head (friend gets a DM, friend signs up) isn'
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What buyers actually see before they find you Your homepage is rarely the first result when someone searches your brand name It's usually a G2 listing, a Capterra page with stale pricing, a Reddit thread, then your site
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Why build order matters Only 1.74% of new pages ever reach Google's top 10 within a year (Ahrefs study of 1M+ pages) The average page ranking #1 is around five years old Build the wrong page first and you wait months for
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The five pages Comparison page — is this better than what I have? Alternatives page — what else is out there? (buyer already decided to leave a competitor) Use case page — does this work for my situation? (e.g. "for mark
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Why your pricing page matters more than you think Visitors on your pricing page already know what your product does. They came back to check the price. They're the most motivated people on your site. Less than 10% of Saa
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Why alternatives searches are different "Asana alternative" — 2,400 searches/month. "Photoshop alternative" — 27,000/month The person searching has already done their research. They want to leave. You're not convincing t
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Why your Features page doesn't rank It speaks to everyone, so Google doesn't know who to serve it to Someone searching "project management for marketing agencies" doesn't know your product yet — they're looking for somet
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What this episode covers Why free tools (calculators, estimators, graders) attract buyers, not browsers The difference between a tool that gets traffic and one that generates leads What makes a calculator "warm" — the us
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What this episode covers GetUplift worked with Teamwork.com on their comparison pages. Conversions up 45%. Signups up 172%. Here's what changed — and how to apply it to yours. The four things converting comparison pages
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What's happening when buyers search your name When someone types "[your product] vs [competitor]" into Google, three things show up — none of them you: Your competitor's page — they picked the features, framed their stre
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The problem with most glossary pages Most glossary pages are dictionary entries: define a term, add a footer link, done The reader gets their answer and leaves. You got a page view, not a customer AI overviews are now an
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The problem with building everything Founders go one of two directions: build nothing, or build 20 thin pages where they just swap out the competitor name. Generic pages don't rank. And if they do, they don't convert. Th
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To pitch Before They Buy, visit https://gobofu.com/podcast for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
Before They Buy is hosted by Deian Isac. The show is categorised under business (entrepreneurship) and has published 12 episodes.
Before They Buy has published 12 episodes.
Before They Buy regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Before They Buy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Before They Buy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Before They Buy average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Before They Buy's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 11 days ago.
