Loading…
Hosted by TREW Marketing & Wendy Covey · 🇺🇸 US · EN-US · 225 episodes
Established thought leaders with verified media credentials.
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
TREW Marketing & Wendy Covey hosts Content Marketing, Engineered Podcast | TREW Marketing, a business show with 225 episodes published.
If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building c
AI search is changing how buyers discover and evaluate vendors, yet many industrial companies have no idea whether they're being cited in tools like ChatGPT, Claude, Gemini, or Perplexity. Over the past few months, we've
How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Eng
For the first time in the report’s nine-year history, technical publications surpassed vendor websites as engineers’ top source for researching purchases, signaling a growing demand for trusted, third-party content. List
When was the last time your updated your visual brand? An outdated visual identity could be costing you more than you realize. From lost sales opportunities to recruiting challenges and diminished credibility, visual bra
PR becoming a critical strategy for visibility. In this episode, Morgan Norris, VP of Marketing at TREW, breaks down why PR matters more than ever and how to properly prepare subject matter experts and executives for med
Let's face it. Industrial webinars can be...forgettable. But what if yours could keep people watching for hours? Aya Takase produces 40 webinars a year. She breaks down how to turn technical expertise into binge-worthy c
Your marketing efforts may be strong, but are you using your sales team to take them to the next level? Many industrial marketers overlook sales as a powerful extension of marketing. In this episode, we show you exactly
Missed the Industrial Marketing Summit? Wendy and Lee recap the biggest takeaways and behind-the-scenes moments from the event and even tease a few plans already in motion for 2027. Tune in to hear what industrial market
Chatbot technology has evolved dramatically in just the past few years. Powered by today’s large language models, what was once a clunky, frustrating tool is now transforming industrial websites into dynamic, conversatio
What if your customers could explore every angle of a complex machine, product, or system without ever stepping onto the factory floor? For industrial buyers evaluating intricate systems and components, static images and
For marketers who’ve felt that video is too expensive, too technical, or too time-consuming, this episode offers a clear takeaway: you don’t need a big budget or a big team to make video work, you just need the right app
Jake Hall is back on Content Marketing Engineered for a deep dive into what actually works on LinkedIn for industrial brands. We break down best practices for approaching LinkedIn not just as a company page, but through
Erin Moore sits down with Rand Fishkin, one of the most influential voices in modern marketing, to unpack how audience behavior, search, and content strategy are fundamentally changing in 2026. They discuss the rise of z
What if one of the most influential channels for industrial buyers isn’t LinkedIn or Google, but Reddit? Reddit is shaping how engineers research products, validate vendors, and even influence AI-powered search results.
Every December, we wrap up Content Marketing, Engineered with a tradition: a trends conversation with TREW Marketing’s own Lee Chapman. This episode focuses on how Industrial Marketers can reckon with with the new age of
As industrial marketers plan out their 2026 marketing strategies, it's important to take into consideration the difference in research and buying behavior of engineers across generations. EETech's Terra Gledhill in on th
As AI changes how people search, marketers face a new challenge: getting their brand seen in AI-generated results. Learn how SEO expert Jason Khoo says you can appear in ChatGPT, Perplexity, Google’s AI Overviews, and mo
Is your distributor program truly working for you? Emily Ting of CCS America unpacks how her team analyzed and revamped their program to create stronger partnerships and measurable sales growth. In this episode, Wendy Co
Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and Marketing at MXD Process. This episode is all about how Eric has
Wendy Covey
Leader in Highlight · TREW Marketing
7 appearances on this show
Paul Kiesche
President and Creative Director · Aviate Creative
1 appearance on this show
Jake Hall
the Manufacturing Millennial · Manufacturing Millennial
1 appearance on this show
Rand Fishkin
Serial entrepreneur and SEO expert · SparkToro
1 appearance on this show
A. Lee Judge
author of "CASH" · Content Monster
1 appearance on this show
A. Lee Judge
Co-Founder and CMO · Content Monster
1 appearance on this show
Dr Erin Moore
faculty member, Anthropology Department · The Business End of the Leash
1 appearance on this show
Elizabeth Evans
senior marketing leader
1 appearance on this show
Melissa Reeve
author of Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise · Agile Marketing Alliance
1 appearance on this show
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Content Marketing, Engineered Podcast | TREW Marketing has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Content Marketing, Engineered Podcast | TREW Marketing is hosted by TREW Marketing & Wendy Covey. The show is categorised under business (marketing) and has published 225 episodes.
Content Marketing, Engineered Podcast | TREW Marketing has published 225 episodes.
Content Marketing, Engineered Podcast | TREW Marketing regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Content Marketing, Engineered Podcast | TREW Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Content Marketing, Engineered Podcast | TREW Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Content Marketing, Engineered Podcast | TREW Marketing average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Content Marketing, Engineered Podcast | TREW Marketing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 9 days ago.