B2B Happy Hour

Where B2B meets BYOB. Welcome to the podcast that proves B2B Marketing doesn’t have to be boring. Join Stephen Brent May and Hami Arrington, the B2B Marketers and founders of One Foot Over, as they open a bottle of wine and talk shop. From lead gen and SEO to AI and the great Brand vs. Performance debate, they'll cover what's happening now and next in B2B Marketing. Each episode is like eavesdropping on the fun, unfiltered conversations happening in their office. They take the work seriously, just not themselves. Pour a glass and pull up a chair.

B2B Happy Hour is a business podcast hosted by The B2B Marketers, with 9 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The B2B Marketers hosts B2B Happy Hour, a business show with 9 episodes published.

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  Episode #8

  3 Things Killing Your B2B Lead Gen

  Dec 18, 202539 minS0

  <p>🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet.<br/><br/>We’re talking about:</p>Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead of better leadsAnd our lukewarm take: You can’t market your way out of a sh*tty product...

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  Episode #7

  Get Your B2B Marketing Ready for 2026

  Dec 4, 202541 minS0

  <p>We are back from a post-Thanksgiving food coma and a very real talk about how to actually get your Marketing ready for 2026.<br/><br/>After a quick catch-up on forgotten water bottles, Costco mac & cheese, and Black Friday fatigue, we dive into what they’re seeing across B2B clients and why “leads, leads, leads” broke a lot of Marketing in 2025.<br/><br/>We unpack:</p>Why “demand gen” is really just brand Marketing (and why everyone keeps mixing it up with lead gen)The brutal stats on shortlists: if buyers don’t know you on Day 1, you basically don’t existW...

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  Episode #6

  Clarity Before Tactics: How Do You Tie It Together?

  Nov 20, 202538 minS0

  <p>In this final episode of our three-part series Clarity Before Tactics, we explore the pivotal moment where Marketing strategy turns into execution…and often falls apart. From bloated 40-page plans to making your strategy actually usable, we unpack what really matters when you’re trying to get your Marketing to work.</p><p>We’re sipping on a Cabernet Sauvignon from the Oak Knoll District (thanks to a friend!) while diving into:</p>Why some strategies never get usedMaking your strategy actionable with AIWhat to prioritize when you don’t have time for “strategy”<p>We also play a round of Mar...

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  Episode #5

  Clarity Before Tactics: What Problems Do You Solve?

  Oct 23, 202542 minS0

  <p>It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series.</p><p>We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) and play a Halloween game where Hami tries to guess what companies do based on their painfully vague website copy.</p><p>Plus: H...

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  Episode #4

  Clarity Before Tactics: Who Do You Serve?

  Oct 9, 202536 minS0

  <p>In this episode, Stephen and Hami uncork a bottle of Sancerre and dive into the first part of their “Clarity Before Tactics” series. This week’s focus: identifying your audience.</p><p>They break down why B2B Marketers still need buyer personas, how to define your niche without fear, and how to actually find where your audience hangs out online. They also share their own process for building personas, including how they use tools like SparkToro and where AI fits into the mix (spoiler: it helps, but it's not everything).</p><p>You'll also hear:</p>Why demographics alone...

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