Hosted by Matt Dodgson · 🇺🇸 US · EN · 108 episodes
Established thought leaders with verified media credentials.
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Matt Dodgson hosts Market Mentors, a business show with 108 episodes published.
In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of cus
In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains wh
“People buy from people.” And that’s why B2B influencer marketing actually works. In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into: What Are the Benefits
In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan , a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory. Kartik shares his insights
What's it REALLY like to search for a senior marketing role in B2B tech today? After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a
When should you hire your first marketer? It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong. But making the right decision, not just about when to hire, but also which type o
2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash
With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative
In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience? In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, t
Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sale
In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly compe
A short update from us here at Market Recruitment. Market Mentors is brought to you by Matt Dodgson , Co-Founder of Market Recruitment . Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses
In the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand. But how exactly can data be used to achieve these goals? In thi
In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business. But where do you start? In this p
In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content t
Artificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience mor
In the rapidly evolving world of fintech, standing out from the competition is crucial for success. One strategy that has proven to be highly effective is category creation. By defining a new category, establishing an em
New tools, strategies, and tactics are readily available in today's marketing environment, making it easy to become distracted. Throw AI into the mix, and it’s clear to see why a lot of B2B marketers see focus as their n
One of the biggest challenges for B2B fintechs in 2023 is how to create demand. With the well publicised demise of Silicon Valley Bank, rising global interest rates, and a cooling of major economies, venture capital fund
Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in
Sam Dunning
Breaking B2B
1 appearance on this show
Kristina Jaramillo
President at Personal ABM · Personal ABM
1 appearance on this show
Asia Orangio
CEO & Founder · DemandMaven
1 appearance on this show
Adam Holmgren
Head of Demand Generation · GetAccept
1 appearance on this show
Ashley Wood
VP of Marketing · LANDR
1 appearance on this show
Steffen Hedebrandt
CMO and Co-Founder · Dreamdata.io
1 appearance on this show
Tom Hunt
EVP Business Operations · Sacramento Kings
1 appearance on this show
Julius Solaris
VP of Marketing Strategy, Events · Hopin
1 appearance on this show
James Scherer
VP Growth · Codeless
1 appearance on this show
Lorena Morales
Director of Global Digital Marketing Revenue Operations · Go Nimbly
1 appearance on this show
Nick Roberts
Marketing Director · Lawrence & Co. Public Relations
1 appearance on this show
Mark Colgan
Co-Founder & CEO · Speak On Podcasts
1 appearance on this show
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Market Mentors is hosted by Matt Dodgson. The show is categorised under business (marketing) and has published 108 episodes.
Market Mentors has published 108 episodes.
Market Mentors regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
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Market Mentors hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Market Mentors average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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