Hosted by Cognism · 🇺🇸 US · EN · 112 episodes
Established thought leaders with verified media credentials.
Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it.Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.
Cognism hosts Sales Signals, a business show with 112 episodes published.
Naomi Wallis shares how modern business development blends signal-led selling with thoughtful human outreach. From engagement tracking and long sales cycles to false intent signals, AI workflows, and the psychology of co
Philip from G2 joins us to unpack why reply rates are declining, how AI-generated "slop" is killing email as a channel, and what smart sellers should be doing instead - from cold calling to LinkedIn InMail.
Kevin Beales, CEO and founder of My Sales Coach, joins the Sales Signal podcast to unpack why sales coaching remains one of the most overlooked levers in sales performance. Despite clear data showing a 60% performance di
Most sales teams invest in training, but see little change in results. In this episode, Mark Wills explains why performance is driven by behaviour, not knowledge. From discovery and client centricity to leadership and sy
When someone joins a company, they don’t just bring experience, they bring change. In this episode, Johnny breaks down how he uses job change signals to break into accounts, build relationships with new stakeholders, and
In this episode of Sales Signals, we sit down with Darius, former Cognism and HubSpot sales performer turned founder, to unpack the real signals behind modern selling. After closing deals, making mistakes, building a Lin
What happens when buyers are 90% through the journey before sales even shows up? In this episode of Sales Signals, Kyle shares the data behind declining quota attainment, the collapse in formal sales training, and why to
Many leaders will happily talk for 45 minutes about their product… and struggle to talk for two about their prospecting engine. In this episode of Why Did It Fail?, Gabe Lullo, CEO of Alleyoop, joins Shivan to unpack why
In this episode of Why Did It Fail?, Stuart Taylor, CRO at The Lennox Academy, opens up about a failure most people only talk about in whispers: staying at a company too long after an acquisition… and being made redundan
When Ayah joined Cognism, she didn’t know what an SDR was, but she knew how to hustle. Her first few months were a blur of spray-and-pray dialling: huge lists, minimal research, mass calls… and 400% of target in month on
In this episode of Why Did It Fail?, Gearoid Cox, Founder and CEO of Sales Pipeline, shares the story of a deal that looked like a win on paper, but turned out to be a brutal lesson in discovery. As a young enterprise re
Sales coach Bryan Mulry joins Shivan to break down a failure most sellers secretly recognise: talking too much, listening too little, and trying far too hard to impress. Bryan shares the painful moment he realised he’d s
When James Greene first stepped into sales, cold calling hit him harder than he expected. Every dial came with shaking hands, spiralling doubt and the pressure to prove he belonged. Rejection felt personal, missed target
When Junis Seger stepped into his first Head of Sales role, he thought he was ready for anything. After all, he’d just come off back-to-back President’s Club wins, smashed targets as an AE, and built a reputation as one
Imagine landing your first sales job and losing it just months later. That was the reality for Shiwam Singh, now an SDR at Cognism. In this episode of Why Did It Fail?, Shiwam opens up about the sting of his first big se
When tech companies expand into Europe, most assume their home-market success will follow them across borders. But for Rick Pizzoli and his team at Sales Force Europe, one lesson has repeated itself over 500 launches, a
As an SDR-turned-AE, Sonya Kuci thought she’d landed the dream opportunity, an inbound ICP lead with the decision-maker on the first call, smooth comms, and a live trial underway. But just before close, everything unrave
What happens when you leave a role you actually loved? In this episode, Nia Secker, SDR Manager at MySalesCoach, opens up about the moment she left sales to pursue a more “traditional” path, only to realise just how righ
After 23 years in corporate London, Niraj Kapur left to start his own coaching business - only to discover that the world didn’t care about his past awards or big-name employers. In this candid conversation, he shares th
In this episode, Shivan is joined by Sian Taylor, Sales Manager at Klaviyo, for a candid conversation about one of the most overlooked responsibilities in leadership, understanding your reps before you coach them. Sian s
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Sales Signals is hosted by Cognism. The show is categorised under business (management) and has published 112 episodes.
Sales Signals has published 112 episodes.
Sales Signals regularly covers business, management, careers. It sits in the business category, with a management focus.
Sales Signals is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Sales Signals hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Sales Signals average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Sales Signals's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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