Jul 22, 202634 min
Dr Alexander McWilliam, founder of Improv4Business, joins Shiv to unpack why traditional sales presentation training falls flat, and what improv can teach sales teams about handling pressure. From reframing pitches...
business
Sales Signals
Hosted by Cognism · business · EN
About this Podcast:
Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it.Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
32%
Guest openness
Selective
80/100
Required Score
Sign up to generate a grounded pitch for Sales Signals.
Signup to Generate a PitchQuestions about Sales Signals
What is Sales Signals about?
Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it. Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next.
Who hosts Sales Signals?
Sales Signals is hosted by Cognism. The show has published 113 episodes to date.
What has Sales Signals covered recently?
Recent episodes include "Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliam" (22 July 2026, 34 minutes), "From false signals to real conversation with Naomi Wallis, Senior Business Development Manager at Conran Design Group" (29 May 2026, 23 minutes), and "The reply rate crisis with Phil Woolley, BDR Lead at G2" (12 May 2026, 25 minutes).
How often does Sales Signals publish?
Sales Signals publishes roughly every two weeks, with episodes averaging 26 minutes across 113 episodes.
How hard is it to get booked on Sales Signals?
Booking probability for Sales Signals is 32%, and the host is rated Selective on guests. Sales Signals requires a Pod Score of 80 or higher. Sales Signals's contact route on record: public web form.
Who should pitch Sales Signals?
The strongest fits for Sales Signals are Business & Management Consulting. Sales Signals has a business audience.
About the host
Cognism hosts Sales Signals, a business podcast with 113 episodes published.
Host email not verified for this podcastSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- May 29, 202623 minS3
<p>Naomi Wallis shares how modern business development blends signal-led selling with thoughtful human outreach. From engagement tracking and long sales cycles to false intent signals, AI workflows, and the psychology...
- May 12, 202625 minS3
<p>Philip from G2 joins us to unpack why reply rates are declining, how AI-generated "slop" is killing email as a channel, and what smart sellers should be doing instead - from cold calling to LinkedIn InMail.</p>
Episode #5
Why sales coaching is broken and how to fix it with Kevin Beales, CEO and founder of MySalesCoach
Apr 29, 202631 minS3<p>Kevin Beales, CEO and founder of My Sales Coach, joins the Sales Signal podcast to unpack why sales coaching remains one of the most overlooked levers in sales performance.</p><p>Despite clear data showing a 60%...
- Apr 15, 202631 minS3
<p>Most sales teams invest in training, but see little change in results. In this episode, Mark Wills explains why performance is driven by behaviour, not knowledge. From discovery and client centricity to leadership...
View More
- Apr 1, 202617 minS3
<p>When someone joins a company, they don’t just bring experience, they bring change. In this episode, Johnny breaks down how he uses job change signals to break into accounts, build relationships with new stakeholders...
- Mar 18, 202625 minS3
<p>In this episode of Sales Signals, we sit down with Darius, former Cognism and HubSpot sales performer turned founder, to unpack the real signals behind modern selling.</p><p>After closing deals, making mistakes...
- Mar 4, 202640 minS3
<p>What happens when buyers are 90% through the journey before sales even shows up? In this episode of Sales Signals, Kyle shares the data behind declining quota attainment, the collapse in formal sales training, and...
- Feb 18, 202627 minS2
<p>Many leaders will happily talk for 45 minutes about their product… and struggle to talk for two about their prospecting engine. In this episode of Why Did It Fail?, Gabe Lullo, CEO of Alleyoop, joins Shivan to unpack...
- Feb 4, 202624 minS2
<p>In this episode of Why Did It Fail?, Stuart Taylor, CRO at The Lennox Academy, opens up about a failure most people only talk about in whispers: staying at a company too long after an acquisition… and being made...
- Jan 21, 202618 minS2
<p>When Ayah joined Cognism, she didn’t know what an SDR was, but she knew how to hustle. Her first few months were a blur of spray-and-pray dialling: huge lists, minimal research, mass calls… and 400% of target in...
- Jan 7, 202625 minS2
<p>In this episode of Why Did It Fail?, Gearoid Cox, Founder and CEO of Sales Pipeline, shares the story of a deal that looked like a win on paper, but turned out to be a brutal lesson in discovery. As a young...
- Dec 17, 202524 minS2
<p>Sales coach Bryan Mulry joins Shivan to break down a failure most sellers secretly recognise: talking too much, listening too little, and trying far too hard to impress. Bryan shares the painful moment he realised...
- Dec 10, 202524 minS2
<p>When James Greene first stepped into sales, cold calling hit him harder than he expected. Every dial came with shaking hands, spiralling doubt and the pressure to prove he belonged. Rejection felt personal, missed...
- Nov 26, 202525 minS2
<p>When Junis Seger stepped into his first Head of Sales role, he thought he was ready for anything.</p><p>After all, he’d just come off back-to-back President’s Club wins, smashed targets as an AE, and built a...
- Nov 12, 202518 minS2
<p>Imagine landing your first sales job and losing it just months later.</p><p>That was the reality for Shiwam Singh, now an SDR at Cognism. In this episode of Why Did It Fail?, Shiwam opens up about the sting of his...
- Oct 29, 202528 minS2
<p>When tech companies expand into Europe, most assume their home-market success will follow them across borders. But for Rick Pizzoli and his team at Sales Force Europe, one lesson has repeated itself over 500...
- Oct 15, 202519 minS2
<p>As an SDR-turned-AE, Sonya Kuci thought she’d landed the dream opportunity, an inbound ICP lead with the decision-maker on the first call, smooth comms, and a live trial underway. But just before close, everything...
- Oct 1, 202530 minS2
<p>What happens when you leave a role you actually loved?</p><p>In this episode, Nia Secker, SDR Manager at MySalesCoach, opens up about the moment she left sales to pursue a more “traditional” path, only to realise...
- Sep 17, 202536 minS2
<p>After 23 years in corporate London, Niraj Kapur left to start his own coaching business - only to discover that the world didn’t care about his past awards or big-name employers. In this candid conversation, he...
Recent guests
Recent guests on Sales Signals. Study who booked and why before you pitch.
Best industries to pitch Sales Signals for
PitchCentric classifies Sales Signals under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Similar Podcasts
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Innovative Revenue Leader
24~349 listeners86% similar
The Daily Sales Show
38~539 listeners85% similar
LEADERS IN SALES
26~376 listeners85% similar
Everything is sales
23~328 listeners85% similar
Selling Signals - the Data Monetisation Podcast
19~268 listeners85% similar
Sales Performance Insights
19~272 listeners84% similar
Podcasts like Sales Signals
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ