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Hosted by SAWOO · EN-US · 75 episodes
Established thought leaders with verified media credentials.
The LEADERS IN SALES Podcast is for CROs and senior B2B sales leaders responsible for real revenue outcomes. If you want to learn from peers who’ve already made the calls, this show is for you. Each episode features candid conversations with sales leaders discussing how revenue decisions actually played out, from navigating longer sales cycles and leaner teams to aligning go-to-market roles and leading under sustained pressure.
SAWOO hosts LEADERS IN SALES, a business show with 75 episodes published.
Once AI handles the status updates and the deal prep, a sales leader is left with what software cannot touch: coaching the team, reading which deals are real, and the judgment a hard quarter turns on. Shawn Green , Go-to
Has data-driven marketing killed creativity? In this interview, the Head of Marketing at Finastra , Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be d
Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge. In today's episode, Rodolfo Yiu , Head of Demand Generation at Recharge shares with Sammy , how he and h
Out with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a
Is content marketing dead? These days, many businesses pump all their marketing budget into running ads. But are they getting better results than they would with organic growth strategies? In today’s shortcast-episode, B
Business environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with
The secret to B2B sales success? Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how
Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert? EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitne
Who are the people you need in your company for scaling from Seed Stage to Series B? Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast! And now, Michelle
When should you start building a B2B partnership ecosystem? Immediately! According to Shawn Green , Go-To-Market Advisor at Upflow and Chassi , there isn’t a better time to start finding key partners than the present. In
Take a guess. Who is the most important stakeholder in your marketing strategy? The answer is simple — it’s your customers! In today’s episode, Carrie Kelly , Chief Marketing Officer at Cyderes , explains how getting clo
Marketing is not only a means to an end: It's the endgame. How does Quinyx leverage their marketing to build successful communities & drive growth? Johanna Fagerstedt , CMO at Quinyx, shares with Sammy , how they do it.
Technology can bring the best out of you as a salesperson – If you let it. Today, our host Sammy is talking to Massimo Pernicone , Director at BTS , about how sales tools can help your B2B business grow. You'll learn: 1.
How can you use social media to win leads, grow your B2B business and support sales? Bill Glenn , VP of Marketing at ExtraHop , has answers – and shares them with Sammy in today's GROW B2B FASTER episode. What's in it fo
How can you build active communities as a B2B company? Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on Li
Creating connections + Giving value = Community-led growth Today, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn: 1. How to leverage a podcast show t
Value without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, Shannon Katschilo , VP of strategic sales at Zoomin Software , chats with Sammy about ways to make winning
How does inriver set up their sales machine and drive a steady 30% growth each year? Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode. What's in it for yo
How does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her com
How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact? Our guest today, Steve Kline , CRO at ENGIE Impact , shares his playbook for successfully structuring your sales team with S
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LEADERS IN SALES is hosted by SAWOO. The show is categorised under business (marketing) and has published 75 episodes.
LEADERS IN SALES has published 75 episodes.
LEADERS IN SALES regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
LEADERS IN SALES is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
LEADERS IN SALES hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of LEADERS IN SALES average 61 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
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