Lucas and Luna scrutinize the messy reality of marketing analytics—where attribution models break, vanity metrics mislead, and campaign data never tells a clean story. Each episode picks a single measurement problem: how last-touch attribution overvalues the final click, why multi-touch models introduce their own biases, or what happens when Facebook and Google report conflicting conversion numbers. Lucas brings the technical rigor—explaining lift studies, incrementality testing, and the statistical pitfalls of small sample sizes—while Luna keeps the conversation tethered to real campaign decisions: budget reallocation, creative testing, and the trade-off between precision and speed. Together they walk through actual brand case studies (from direct-to-consumer startups to enterprise SaaS), showing which metrics mattered, which ones were noise, and how the team eventually reconciled data with strategic judgment. This is not a podcast about marketing automation hacks or growth-hacking gi
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What is Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance?
Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance is a business podcast hosted by Fexingo, with 179 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance, a business show with 179 episodes published.
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Episode #188
How Influencer ROI Defies Traditional Attribution
Sep 13, 202611 minS4
Influencer marketing is often the black box of modern attribution, but a specific case study from a mid-sized apparel brand reveals how tracking codes and unique landing pages can expose true return on ad spend. We dissect why last-click models fail to capture the awareness lift generated by creator-led content and how forward-thinking CMOs are using blended metrics to justify six-figure creator budgets. This episode explores the friction between creative freedom and data precision, offering a concrete framework for measuring what standard analytics platforms miss. #InfluencerMarketing #MarketingAttribution #CreatorEconomy #ROAS #BrandLift #DigitalStrategy #FexingoBusiness #BusinessPodcast #MarketingAnalytics #DataDriven #ContentMarketing #SocialMediaROI #LucasAndLuna #GrowthHacking #CustomerAcquisition #PerformanceMarketing #SupplyChainMarketing #Ep188 Keep every episode free: buymeacoffee.com/fexingo
We examine how Salesforce shifted its marketing budget from traditional advertising to product-led growth, focusing on the free trial funnel. Lucas and Luna break down the specific metrics that matter when products sell themselves, including activation rates, time-to-value, and viral coefficients. This episode explores why measuring paid acquisition is no longer enough when your best sales channel is the software itself. #ProductLedGrowth #Salesforce #MarketingAnalytics #FexingoBusiness #BusinessPodcast #SaaS #FreeTrial #ActivationRate #CustomerAcquisition #DigitalMarketing #RevenueGrowth #UserExperience #ViralLoop #TechTrends2026 #DataDriven #StartupStrategy #EnterpriseSoftware #ConversionOptimization Keep every episode free: buymeacoffee.com/fexingo
In this episode of Marketing Analytics, Lucas and Luna explore how employee advocacy programs can amplify marketing ROI by up to thirty percent. They examine the mechanics of internal referrals, using a case study from a mid-sized SaaS company that leveraged LinkedIn integration to boost lead quality. The discussion covers best practices for incentivizing staff without creating compliance risks, and why authentic peer-to-peer sharing often outperforms paid social campaigns in B2B environments. #MarketingAnalytics #EmployeeAdvocacy #InternalReferrals #BusinessGrowth #FexingoBusiness #BusinessPodcast #SocialSelling #B2BMarketing #LeadGeneration #BrandAmbassadors #DigitalStrategy #ContentDistribution #LinkedInMarketing #ROIMeasurement #CorporateCulture #SalesEnablement #MarketingTips #Entrepreneurship Keep every episode free: buymeacoffee.com/fexingo
How Customer Lifetime Value Transforms Marketing Spend
Sep 10, 20269 minS4
Most marketing teams still measure success by the immediate return on ad spend for a single transaction, but that metric ignores the long-term economic reality of the customer relationship. In this episode, we look at how shifting focus from first-purchase attribution to customer lifetime value changes budget allocation decisions across industries. We break down the specific mechanics of calculating true lifetime value using real-world examples from subscription services and durable goods. You will learn why high-acquisition-cost channels often deliver better net results when viewed through a multi-year lens rather than a thirty-day window. The discussion includes concrete data points on retention rates and how they impact overall profitability, offering a clearer framework for evaluating which marketing efforts actually build sustainable business growth. #CustomerLifetimeValue #MarketingAnalytics #ReturnOnAdSpend #SubscriptionModels #RetentionStrategy #BudgetAllocation #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #MarketingROI #AcquisitionCost #LongTermGrowth #ConsumerBehavior #FinancialModeling #DigitalAdvertising #BrandLoyalty #LucasAndLuna #EconomicAnalysis Keep every episode free: buymeacoffee.com/fexingo
Most marketing teams treat last-click attribution as gospel, but it systematically undervalues upper-funnel work. We look at how a mid-market consumer brand shifted to incrementality testing to find out what actually drives sales versus what just gets credit. The data reveals that nearly forty percent of their top-of-funnel spend was invisible to standard dashboards until they ran geo-lift experiments. This episode breaks down the mechanics of holdout groups, why statistical significance matters more than daily averages, and how to structure a test that doesn't bleed budget. It is a practical guide for anyone tired of defending creative work that never appears in the final conversion column. #MarketingAnalytics #IncrementalityTesting #LiftStudies #LastClickBias #HoldoutGroups #MediaMixModeling #UpperFunnel #ConversionAttribution #StatisticalSignificance #GeoLiftExperiments #BrandAwareness #PerformanceMarketing #DataDrivenDecisions #FexingoBusiness #BusinessPodcast #MarketingStrategy #ROIMeasurement #DigitalAdvertising Keep every episode free: buymeacoffee.com/fexingo
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