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Hosted by Fexingo · 🇺🇸 US · EN · 105 episodes
Established thought leaders with verified media credentials.
Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past
Fexingo hosts The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy, a business show with 105 episodes published.
In this episode, Lucas and Luna dive into the mechanics behind a single exit-intent popup that recovered 31% of departing visitors for a mid-market SaaS company. They break down the specific offer structure — a limited-t
In Episode 131 of The Funnel Podcast, Lucas and Luna dive into a specific, data-backed marketing experiment: how a single post-purchase survey question, timed 48 hours after delivery, helped an online mattress retailer l
In episode 130 of The Funnel Podcast, Lucas and Luna dive into a surprising conversion optimization case: how changing one pricing page toggle from monthly to annual billing lifted revenue 17 percent. They break down the
Episode 129 of The Funnel Podcast explores how one post-purchase email sequence lifted repeat orders by 44 percent for a mid-market DTC brand. Lucas and Luna break down the three-email cadence—order confirmation with cro
In this episode of The Funnel Podcast, Lucas and Luna dive into a specific psychological lever that most e-commerce sites get wrong: the checkout progress bar. They break down a real A-B test where a simple redesign of t
In episode 127 of The Funnel Podcast, Lucas and Luna examine a single change to an e-commerce checkout page that increased revenue by 19 percent. They walk through the specific elements a mid-sized apparel brand removed:
In this episode, Lucas and Luna dive into a specific A-B test from a mid-market outdoor gear retailer. By adding a single 'Low Stock — Only 3 Left' badge next to product images on category pages, the company saw a 29 per
In this episode of The Funnel Podcast, Lucas and Luna dive into one of the most overlooked conversion rate optimization levers: button copy. They break down a specific A/B test from a mid-size SaaS company that swapped a
Episode 124 of The Funnel Podcast digs into a single performance improvement: how an online furniture retailer cut page load time by 1.2 seconds and saw a 27% lift in conversion rate. Lucas and Luna walk through the spec
In this episode of The Funnel Podcast, Lucas and Luna explore a specific A-B test where changing the pricing page layout from a horizontal table to a vertical stacked comparison lifted revenue by 23 percent. They break d
In this episode of The Funnel Podcast, Lucas and Luna examine a specific B2C case from an online bedding company: how changing their referral incentive from a $25 discount for both parties to a 'give $40, get $40' struct
In this episode of The Funnel Podcast, Lucas and Luna explore how one small change in popup timing — from immediate display to a five-second delay — boosted conversions by 34 percent for an online retailer. They break do
In episode 120 of The Funnel Podcast, Lucas and Luna explore how a B2B SaaS company called GridSync lifted trial-to-paid conversion by 42 percent just by changing the format of a single testimonial on their pricing page.
In this episode of The Funnel Podcast, Lucas and Luna dive into a single A-B test that boosted revenue by 14 percent — not by changing the price, but by changing how the price was presented. They break down the psycholog
Lucas and Luna drill into a specific, lesser-known conversion lever: SMS-based cart abandonment recovery. They unpack a real B2C case where a single automated text message — timed 45 minutes after abandonment, with a spe
In episode 117 of The Funnel Podcast, Lucas and Luna break down the surprising impact of one specific conversion lever: the social proof notification popup. They examine a case from a mid-sized DTC furniture brand that a
Episode 116 of The Funnel Podcast explores how one e-commerce brand stopped competing on specs and started selling a personality. Lucas and Luna dissect a case from a DTC outdoor-gear company that ran an A/B test pitting
In episode 115, Lucas and Luna break down a specific loyalty program experiment that drove a 34% lift in repeat orders. They dissect how changing the qualification criteria for the second tier of a points-based rewards p
In this episode of The Funnel Podcast, Lucas and Luna dig into a specific conversion optimization case that most marketers overlook: the trust badge. They break down how one e-commerce brand replaced its generic security
Episode 113 of The Funnel Podcast with Fexingo dives into a single lever that boosted one store's revenue by 16 percent: the free shipping threshold. Lucas and Luna break down the specific test run by a medium-sized DTC
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The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy is hosted by Fexingo. The show is categorised under business and has published 105 episodes.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy has published 105 episodes.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy regularly covers business. It sits in the business category.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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