Hosted by Unknown Host · EN
Established thought leaders with verified media credentials.
Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past vanity metrics and into actionable conversion logic.
Unknown Host hosts The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy.
Lucas and Luna unpack a specific case study: how a mid-size DTC brand recovered 22 percent of lost revenue by rewriting a single abandoned cart email. They break down the psychology of the new subject line, the timing sh
Lucas and Luna dig into mobile checkout abandonment — specifically the hidden friction that costs merchants 70 percent of potential revenue. They break down why desktop conversion best practices fail on small screens, ho
Episode 32 of The Funnel Podcast with Fexingo dives into one of the most overlooked conversion points in any marketing funnel: the thank-you page. Lucas and Luna walk through how a mid-size B2B software company, NexusFlo
Lucas and Luna dig into a surprisingly common conversion killer: the micro-friction hidden in checkout flows. They use a real example from a mid-market DTC brand called Solace Home that lost $340,000 in abandoned carts o
In this episode of The Funnel Podcast, Lucas and Luna dive into a specific case study: how a B2B SaaS company increased demo request conversions by 27 percent simply by changing the call-to-action button copy from 'Get a
In this episode, Lucas and Luna dive into a pivotal A/B test that reshaped their understanding of the marketing funnel. They discuss a specific case where a B2B SaaS company tested two different CTAs at the bottom of a w
Episode 28 of The Funnel Podcast digs into a specific mid-funnel conversion lever: the abandoned-trial email sequence. Lucas and Luna walk through a real B2B SaaS example — a team collaboration platform that saw 68 perce
Episode 27 of The Funnel Podcast dives into a hidden conversion killer: the contact form itself. Lucas and Luna examine a B2B software company that moved its standard 'Contact Us' form from page 10 to page 15 of fields,
Most B2B blogs generate traffic but fail to convert. Lucas and Luna examine why — and what to do about it. They break down the specific mistakes that turn blog readers into bouncers: weak calls to action, missing lead ma
Episode 25 of The Funnel Podcast examines a specific conversion optimization case: a B2B SaaS company that increased email list signups by 43% just by changing when its exit-intent popup appeared. Lucas and Luna break do
Episode 24 of The Funnel Podcast digs into a quietly devastating marketing problem: shared ad platform pixels. When multiple advertisers use the same tracking tools on the same page, platforms like Meta and Google can cr
Lucas and Luna dive into a specific email marketing failure: how a $200 million B2B SaaS company saw open rates drop by 40 percent after A/B testing 47 subject lines with no statistical significance. They break down the
In this episode of The Funnel Podcast, Lucas and Luna dig into a problem that quietly destroys campaign performance: ad creative fatigue. It's not the audience getting tired of your brand, it's the algorithm getting tire
With third-party cookies crumbling, marketers are scrambling for alternatives. But first-party data isn't just a compliance fix—it's a performance lever. Lucas and Luna dig into one B2C brand that rebuilt its entire funn
In this episode of The Funnel Podcast, Lucas and Luna explore how a B2B SaaS company used a zero-party data quiz to slash customer acquisition costs by 30 percent. They break down the mechanics behind the quiz—why it wor
Episode 19 of The Funnel Podcast digs into one specific, high-impact marketing lever: the landing page headline. Lucas and Luna walk through a real case from a B2B SaaS company that boosted conversions by 34% with a sing
Most marketers obsess over the top of the funnel, but Lucas and Luna dig into a counterintuitive insight from a 2025 B2B pilot by Gartner: leads who enter mid-funnel through a competitor's content — or even bounce from y
Lucas and Luna dive into a specific audience segmentation failure at a real B2B SaaS company that was wasting 40% of its marketing budget on the wrong people. They walk through how the company rebuilt its ICP model using
Lucas and Luna investigate how retargeting campaigns waste marketing dollars by showing ads to people who've already converted or are never going to convert. They examine a case study from a DTC beauty brand that slashed
Lucas and Luna dissect the mechanics behind Evernote's legendary referral program, which drove 4 million new users in a single year while reducing marketing spend. They break down why the dual-sided incentive structure (
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchShows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy regularly covers Business. It sits in the Business category.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 10 days ago.
