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Hosted by Fexingo · 🇺🇸 US · EN · 104 episodes
Established thought leaders with verified media credentials.
Lucas and Luna turn the noisy world of startup marketing into a clear, numbers-driven conversation. Each episode examines one early-stage growth challenge — from zero-budget content strategies to founder-led LinkedIn plays — and dissects what actually moved the needle for companies like Superhuman, Webflow, and Morning Brew. Lucas brings the journalist’s instinct for what’s measurable (CAC, LTV, channel payback periods); Luna pushes for the scrappy tactics that work when your runway is short and your team is small. Together, they avoid hype and focus on repeatable frameworks: how to run a $500 Google Ads test, why a cold email sequence sometimes outperforms a million-dollar launch, or when to kill a channel that isn’t converting. This is for founders, first marketing hires, and anyone who believes good marketing is built on data, not billboards. The show doesn’t pretend there’s one magic playbook — it asks: given your stage and constraints, what’s the next right move?#StartupMarketing
Fexingo hosts Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics, a business show with 104 episodes published.
In this episode of Marketing for Startups with Fexingo, Lucas and Luna break down a surprisingly effective growth channel: direct messages. They analyze how a B2B SaaS startup called Tally (a form-builder) used a persona
Episode 129 of Marketing for Startups with Fexingo dives into a specific case: how a B2B SaaS startup called Merge.dev used a single LinkedIn post from its founder to drive over 10,000 signups. Lucas and Luna break down
In this episode of Marketing for Startups, Lucas and Luna explore how one B2B startup turned a single long-form asset—a 45-minute product demo recording—into 26 pieces of micro-content across YouTube Shorts, LinkedIn car
In this episode, Lucas and Luna break down how a B2B SaaS startup called LogSnap turned its routine product changelog into a surprise growth engine. By writing each update as a narrative — complete with the customer prob
In episode 126 of Marketing for Startups with Fexingo, Lucas and Luna dive into an unexpected growth hack: using your website's 404 error page as a lead generation tool. They unpack how a B2B SaaS startup turned a dead e
We usually hear about startup growth from textbook successes. But what if your biggest acquisition channel is a public failure? In this episode, Lucas and Luna dig into the story of a B2B SaaS startup whose pricing page
In this episode, Lucas and Luna break down how a B2B SaaS startup called Flowcite used a single Google Form embedded on their pricing page to capture 10,000 qualified signups in three months. They walk through the exact
Episode 123 of Marketing for Startups with Fexingo. Lucas and Luna explore a counterintuitive growth tactic: optimising the unsubscribe page. They break down how one B2B SaaS startup, a project management tool called Pla
In this episode, Lucas and Luna break down how a B2B SaaS startup called SyncFlow used a single co-branded webinar with a complementary tool to generate 10,000 signups in 48 hours. They walk through the specific partners
In this episode, Lucas and Luna explore how a B2B SaaS startup called ReviewBoost (fictional) leveraged a single detailed customer review to generate 10,000 signups. They break down the strategy: how the review was sourc
Lucas and Luna explore a surprising growth lever: the customer advisory board. They dive into how B2B startup DataMesh used a structured advisory board of 12 early customers to generate referrals, product feedback, and s
In this episode, Lucas and Luna break down how B2B SaaS startup Loomio used a meticulously crafted cold email sequence to turn 500 cold outbound leads into over 10,000 signups. They walk through the exact three-email cad
In episode 118 of Marketing for Startups with Fexingo, Lucas and Luna break down how a two-person B2B SaaS startup called SyncPad used a single Twitter thread to drive over 10,000 signups in 48 hours. They walk through t
In this episode, Lucas and Luna dissect how a B2B SaaS startup called Draftly — a collaborative writing tool for marketing teams — used a single Product Hunt launch to acquire over 10,000 signups in 48 hours. They break
In this episode, Lucas and Luna break down how an early-stage B2B SaaS startup called CampaignKit landed exactly 10,000 signups from a single podcast appearance. The founder, Jina Park, spent zero dollars on ads and zero
In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into the story of a B2B SaaS startup that landed over 10,000 signups from a single Instagram Reel. They break down why it worked: the platform's
In this episode, Lucas and Luna break down how an early-stage B2B SaaS startup landed over 10,000 signups from a single organic TikTok video — no paid ads, no influencer, no budget. They walk through the exact 47-second
In this episode of Marketing for Startups with Fexingo, Lucas and Luna explore how one early-stage B2B SaaS startup generated 10,000 signups by publishing a single data-driven industry report. They break down the exact c
Lucas and Luna explore how a B2B SaaS startup used a single user interview to generate 10,000 signups. They break down the specific questions asked, how the interview was recorded and turned into a viral LinkedIn post, a
In this episode of Marketing for Startups, Lucas and Luna dive into the surprising power of customer case studies as a growth lever. They break down how a B2B SaaS startup called Airmeet used a single, well-structured ca
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Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics is hosted by Fexingo. The show is categorised under business and has published 104 episodes.
Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics has published 104 episodes.
Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics regularly covers business. It sits in the business category.
Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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