Hosted by Unknown Host · EN · 5 episodes
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Lucas and Luna turn the noisy world of startup marketing into a clear, numbers-driven conversation. Each episode examines one early-stage growth challenge — from zero-budget content strategies to founder-led LinkedIn plays — and dissects what actually moved the needle for companies like Superhuman, Webflow, and Morning Brew. Lucas brings the journalist’s instinct for what’s measurable (CAC, LTV, channel payback periods); Luna pushes for the scrappy tactics that work when your runway is short and your team is small. Together, they avoid hype and focus on repeatable frameworks: how to run a $500 Google Ads test, why a cold email sequence sometimes outperforms a million-dollar launch, or when to kill a channel that isn’t converting. This is for founders, first marketing hires, and anyone who believes good marketing is built on data, not billboards. The show doesn’t pretend there’s one magic playbook — it asks: given your stage and constraints, what’s the next right move?
Unknown Host hosts Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics, a general show with 5 episodes published.
In this episode of Marketing for Startups with Fexingo, Lucas and Luna break down the exact strategy behind a B2B SaaS company that generated 5,000 signups from a single Twitter thread — with zero paid promotion. They wa
In this episode of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics, Lucas and Luna dive into a single, replicable tactic that landed 500 beta users in under a week. The
In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into the story of how a B2B SaaS startup called SyncPad used a single, publicly shared Google Doc to generate over 1,000 signups in 48 hours. Th
Episode 30 of Marketing for Startups with Fexingo: Lucas and Luna break down how a B2B SaaS startup turned a single YouTube video into a lead-generation engine, driving 10,000 sign-ups in three months. The case: an early
In this episode of Marketing for Startups with Fexingo, Lucas and Luna dissect how a bootstrapped B2B SaaS company used one well-crafted YouTube video to generate over 10,000 qualified leads in 90 days. They break down t
In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into a scrappy SMS strategy that helped a direct-to-consumer apparel startup recover 40 percent of abandoned carts within 24 hours. They break d
In this episode, Lucas and Luna dive into the story of a B2B SaaS startup that used one well-researched blog post to generate over 500 qualified leads in a single week. They break down the specific tactics: targeting a h
Lucas and Luna dive into the story of a startup that built a community-first marketing engine from scratch, achieving a 10x increase in user engagement without a traditional ad spend. They break down the specific tactics
In this episode of Marketing for Startups, Lucas and Luna break down the cold email strategy that helped a B2B SaaS startup book 200 enterprise meetings in a single quarter. They walk through the exact sequence: the hype
In episode 24 of Marketing for Startups with Fexingo, Lucas and Luna break down how a bootstrapped SaaS company called ReferralHero (not its real name) engineered a referral loop that drove 300% customer growth in six mo
In this episode, Lucas and Luna explore how a B2B SaaS startup generated 2,000 qualified leads from a single LinkedIn post. They break down the exact strategy: targeting a specific pain point, using data-driven storytell
Episode 22 of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics. Lucas and Luna dive into a clever SEO tactic: targeting competitor brand-name keywords to steal traffic a
Episode 21 of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics. Lucas and Luna break down how one B2B SaaS startup, a small project management tool called Planworth, use
In this episode, Lucas and Luna dive into how a direct-to-consumer mattress startup, Tuft & Needle, used a series of small, low-budget pop-up shops in cities like Phoenix and San Francisco to acquire over 10,000 customer
In this episode, Lucas and Luna dissect the story of a direct-to-consumer mattress startup that bet everything on a single video sales letter—a 45-minute-long VSL—and turned it into a $2 million revenue driver within six
In this episode, Lucas and Luna dive into the story of a bootstrapped SaaS startup that generated 50,000 signups without spending a dollar on paid influencer campaigns. Instead, they identified micro-influencers in niche
In this episode of Marketing for Startups with Fexingo, Lucas and Luna dissect a scrappy tactic that turned a single cold outreach message into 200 qualified pilot sign-ups. They walk through the exact wording, timing, a
In this episode of Marketing for Startups with Fexingo, Lucas and Luna break down the anatomy of a successful Product Hunt launch. They walk through a real case: how a small SaaS startup called Flowlist—a project managem
Lucas and Luna dive into a controversial growth tactic that early-stage startups rarely talk about: stealing a category name from an established competitor to hijack their search traffic and social conversations. They un
Episode 14 of Marketing for Startups with Fexingo. Lucas and Luna break down how a bootstrapped SaaS startup built a content engine that drove 50,000 monthly visitors and 400 qualified leads with zero ad spend. The secre
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Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics is hosted by Unknown Host. The show is categorised under General and has published 5 episodes.
Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics has published 5 episodes.
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Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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