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Facebook Ads with Fexingo is the show where Lucas and Luna cut through the noise of social media marketing to focus on the actual mechanics of Meta's advertising platform. Each episode centers on a specific tactical question: how to structure a conversion campaign for a B2B SaaS product with a $50 cost-per-acquisition target, or the real-world implications of Apple's iOS 14 ATT policy on audience targeting accuracy. Lucas, with his journalist's rigor, anchors every discussion in hard metrics — click-through rates, cost-per-thousand impressions, return on ad spend — while Luna, as the engaged questioner, pushes for the practical trade-offs: when does lookalike audience saturation hit? How do you balance broad targeting against detailed demographic segmentation in a $10,000 monthly budget? The show serves the media buyer, the startup marketer, and the e-commerce operations lead who need more than surface-level tips — they need the logic behind the bid strategy, the ad creative test structure, and the attribution model choices. Every episode ends with a tension: given a hypothetical $30,000 budget for a new direct-to-consumer brand, what is the single most important lever to pull first — and why might you be wrong?
Unknown Host hosts Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns.
This episode dives into the mechanics of Facebook Lookalike Audiences for 2026. Lucas and Luna break down why starting with a well-segmented source audience matters, how seed size—1,000 versus 10,000—drives different res
Lucas and Luna dive into view-through attribution for Facebook ads—why it matters, how it works, and why critics call it 'last-click on steroids.' They break down a real example: a $50,000 campaign where view-through con
Episode 32 of Facebook Ads with Fexingo digs into audience overlap analysis, a hidden culprit behind rising CPMs and wasted ad spend. Lucas explains how Meta's algorithm struggles when multiple ad sets target similar peo
Lucas and Luna break down why Meta's new attention metric — the three-second view — is reshaping how brands buy Facebook ads. They explore the data behind the change: how a three-second view correlates with a 40% higher
Lucas and Luna dive into incrementality testing on Facebook Ads — the gold-standard method for proving whether your ad actually caused a sale or just took credit for one. They break down a real case from a DTC skincare b
Most advertisers retarget anyone who visited their site in the last 30 days — and waste budget. This episode of Facebook Ads with Fexingo explains asymmetric retargeting, where you tailor your window by funnel stage and
Lucas and Luna drill into one of the most overlooked levers in Facebook Ads: frequency caps. Lucas explains why Meta's default frequency settings are designed to maximize ad delivery, not advertiser ROI, and why most bra
Episode 27 of Facebook Ads with Fexingo. Lucas and Luna break down Facebook's server-side conversions API — why it matters now, how it differs from the old pixel, and the specific setup changes that improved a real DTC b
In this episode of Facebook Ads with Fexingo, Lucas and Luna unpack how Dynamic Creative Optimization (DCO) is reshaping ad performance on Meta in mid-2026. They walk through a case study from a DTC furniture brand that
Episode 25 of Facebook Ads with Fexingo dives into why subscription ecommerce brands need a fundamentally different Facebook ad strategy compared to one-time purchase businesses. Lucas and Luna break down the key metric
Lucas and Luna break down how Facebook's automated rules can cut wasted ad spend by up to 30% without manual babysitting. They walk through a real-world example from a DTC brand running $50,000 per month in Facebook ads,
In this episode of Facebook Ads with Fexingo, Lucas and Luna dive into how predictive lifetime value (pLTV) models are reshaping Facebook ad targeting. They break down a real case from a DTC skincare brand that shifted f
Lucas and Luna dive into Facebook's predictive lifetime value (pLTV) targeting, a feature that lets advertisers optimize campaigns for long-term customer value rather than immediate conversions. They explore the mechanic
Episode 21 of Facebook Ads with Fexingo digs into a surprising new method for measuring offline store visits from Facebook campaigns—without relying on location services. Lucas and Luna examine how a regional furniture c
Episode 20 of Facebook Ads with Fexingo explores how shifting a portion of ad spend to automated Messenger flows can lower cost per lead by 40 percent or more. Lucas and Luna break down a real case: a mid-sized e-commerc
In episode 19 of Facebook Ads with Fexingo, Lucas and Luna unpack why long-form ad copy—what marketers call the 'wall of text'—is outperforming short, punchy copy on Facebook in 2026. They trace the shift to Meta's Advan
Episode 18 of Facebook Ads with Fexingo dives into a structured creative testing framework that doubled ROI for a mid-market DTC brand in just 90 days. Lucas and Luna unpack the 'creative matrix' — a system of testing ho
Episode 17 of Facebook Ads with Fexingo tackles the most misunderstood lever in campaign optimization: the attribution window. Lucas and Luna break down why a seven-day click window can look fantastic on Tuesday and coll
Lucas and Luna dive into Facebook's offline conversions tool — how brands like Nissan and Levi's have used it to connect ad clicks to in-store purchases. They break down the mechanics: how Facebook matches hashed custome
In this episode of Facebook Ads with Fexingo, Lucas and Luna explore the rise of zero-click ads on Facebook and Instagram. These ads are designed to keep users inside the platform, using instant forms, lead gen cards, an
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Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns regularly covers Business. It sits in the Business category.
Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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