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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
Facebook Ads with Fexingo is the show where Lucas and Luna cut through the noise of social media marketing to focus on the actual mechanics of Meta's advertising platform. Each episode centers on a specific tactical question: how to structure a conversion campaign for a B2B SaaS product with a $50 cost-per-acquisition target, or the real-world implications of Apple's iOS 14 ATT policy on audience targeting accuracy. Lucas, with his journalist's rigor, anchors every discussion in hard metrics — click-through rates, cost-per-thousand impressions, return on ad spend — while Luna, as the engaged questioner, pushes for the practical trade-offs: when does lookalike audience saturation hit? How do you balance broad targeting against detailed demographic segmentation in a $10,000 monthly budget? The show serves the media buyer, the startup marketer, and the e-commerce operations lead who need more than surface-level tips — they need the logic behind the bid strategy, the ad creative test struc
Fexingo hosts Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns, a business show with 107 episodes published.
Episode 133 of Facebook Ads with Fexingo digs into dark social attribution — the traffic from messaging apps, email forwards, and copy-pasted links that Meta's pixel can't see. Lucas and Luna walk through why roughly 15
Episode 132 of Facebook Ads with Fexingo dives into how advertisers are using first-party data matching to rebuild audience targeting after Apple's iOS 14 privacy changes. Lucas and Luna unpack the mechanics of hashed em
In this episode, Lucas and Luna break down Dynamic Creative Optimization (DCO) on Facebook Ads — how Meta automatically tests combinations of images, headlines, copy, and CTAs to find the highest-performing ad variant. T
In episode 130 of Facebook Ads with Fexingo, Lucas and Luna dive into incrementality testing — the gold standard for proving whether your ads actually move the needle. They break down the core logic of holdout groups, sh
Episode 129 of Facebook Ads with Fexingo explores how augmented reality try-on ads are reshaping conversion rates for beauty, eyewear, and apparel brands. Lucas and Luna break down the technology behind Meta's AR ad unit
In this episode of Facebook Ads with Fexingo, Lucas and Luna dive into how advertisers can use a seasonality calendar to optimize campaign timing and budget allocation. They explore how a small e-commerce brand selling o
In this episode of Facebook Ads with Fexingo, Lucas and Luna dive into how Meta's advertising platform uses predictive lifetime value (LTV) modeling to optimize bids and audience selection. They break down a 2025 case st
Lucas and Luna dive into sequential messaging on Facebook Ads — a tactic where brands serve a series of ads in a predetermined order to guide users through a funnel. They break down how a DTC mattress company used a 4-ad
Lucas and Luna dive into view-through attribution — the controversial metric that credits a Facebook ad for a conversion even if the user didn't click. They unpack how Facebook's algorithm weights view-through conversion
In this episode, Lucas and Luna explore how Facebook Ads leverage post-purchase surveys to gather direct audience feedback and improve targeting. They break down the mechanics of survey triggers, how brands like Warby Pa
In this episode, Lucas and Luna explore how Facebook advertisers can layer multiple exclusion criteria—from past purchasers and engaged users to lookalike seed audiences—to dramatically reduce ad spend waste. They walk t
In Episode 122 of Facebook Ads with Fexingo, Lucas and Luna explore affinity segmentation — a targeting approach that groups users by demonstrated brand or category preferences rather than demographics or simple intent s
In Episode 121, Lucas and Luna explore how Facebook advertisers are leveraging AI to automate and scale creative testing. They break down the shift from manual A/B testing to algorithmic creative optimization, using the
In this episode of Facebook Ads with Fexingo, Lucas and Luna dive into negative targeting — the underused strategy of explicitly excluding irrelevant audiences to improve campaign efficiency. Using the example of a DTC m
In this episode of Facebook Ads with Fexingo, Lucas and Luna dive into Lookalike Expansion, a targeting feature that Facebook rolled out in late 2025 to help advertisers break out of overly narrow audiences. Lucas explai
In this episode of Facebook Ads with Fexingo, Lucas and Luna dive into brand lift tests—the controlled experiments that measure whether your Facebook ads actually shift perception, recall, or intent. They walk through a
Lucas and Luna dig into Meta's Conversions API (CAPI) — the server-side tracking solution that's become essential after iOS 14. They walk through how CAPI works alongside the Facebook pixel, why it recovers up to 30% of
In this episode of Facebook Ads with Fexingo, Lucas and Luna break down how advertisers can use geo-experiments to measure true incrementality from Facebook ad campaigns. They walk through a real-world case study of a DT
Episode 115 of Facebook Ads with Fexingo dives into contextual targeting as a privacy-safe alternative to behavioral targeting. Lucas and Luna explain how Meta's AI analyzes page content, video topics, and user browsing
In this episode, Lucas and Luna dive into how Facebook advertisers use predictive churn scoring to identify users likely to stop engaging before they disappear. They break down the mechanics: training a model on behavior
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Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns has published 107 episodes.
Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns regularly covers business. It sits in the business category.
Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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