Loading…
Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the narrative, while Luna challenges the agency side of the story, pressing on attribution models, creative risk, and the tension between short-term ROI and long-term brand equity. This isn't a high-level pep talk; it's a quarterly earnings call for the marketing function, argued out in real time. If you're a VP of Marketing preparing your annual budget, this is the conversation you wish you could have with your peers — without the NDAs. How do you defend a 15% increase in brand spend when every CFO
Fexingo hosts The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy, a business show with 107 episodes published.
Lucas and Luna examine how a growing number of chief marketing officers are reviving a classic retail tactic — mystery shopping — and turning it into a data-driven CX tool. They walk through the approach taken by a regio
In this episode, Lucas and Luna explore why more CMOs are launching their own branded podcasts instead of buying ads on existing shows. They examine the case of HubSpot's 'The Growth Show' and how it generates qualified
In this episode of The CMO Podcast, Lucas and Luna explore how top marketers are using audio deepfakes to scale brand voice — from personalized voicemail drops to synthetic celebrity endorsements. They break down the tec
Episode 130 of The CMO Podcast explores how marketing leaders are using generative AI to produce personalized video campaigns at industrial scale. Lucas and Luna break down the specific case of Coca-Cola's 'Create Real M
Episode 129 of The CMO Podcast explores how leading marketing executives are deploying predictive churn models to reduce customer attrition before it happens. Lucas and Luna break down the mechanics of churn scoring usin
With Google's deprecation of third-party cookies moving into its final phase as of mid-2026, CMOs are scrambling to rebuild their targeting and measurement stacks on first-party data. Lucas and Luna break down how Kraft
This episode explores how chief marketing officers are deploying AI agents — not just chatbots or generative content tools — to autonomously adjust ad spend, creative rotation, and audience targeting in real time. Lucas
Lucas and Luna unpack the marketing strategy behind the Barbie movie's $1.4 billion box office and how Mattel transformed a toy brand into a cultural juggernaut. They explore the three-phase campaign: teasing the IP with
This episode of The CMO Podcast explores the growing trend of branded games and gamification in customer loyalty programs. Lucas and Luna discuss how major brands like Starbucks, Nike, and McDonald's are using game mecha
When a podcast listener pauses mid-episode and never returns, that's an abandoned cart in audio form. Lucas and Luna examine how marketing leaders like the CMO of a major audiobook platform are applying retargeting tacti
When a product recall hits, most marketing teams go silent. But that's the wrong move. In this episode, Lucas and Luna examine how a handful of CMOs have turned recall moments into brand trust accelerators by deploying t
In episode 122 of The CMO Podcast with Fexingo, Lucas and Luna explore how chief marketing officers are reviving the customer advisory board — not as a stale feedback ritual, but as a strategic lever to shape product roa
In this episode, Lucas and Luna explore how forward-thinking CMOs are bypassing traditional focus groups and instead building formal customer councils that directly influence product development and marketing strategy. T
Lucas and Luna explore the ethical tightrope of dark patterns in marketing. Using Booking.com's pre-2019 scarcity tactics as a case study, they break down how urgency cues like 'Only 1 room left!' boost conversion but er
On The CMO Podcast, Lucas and Luna explore a growing trend in influencer marketing: giving influencers equity stakes instead of flat fees. They examine the landmark 2020 deal between Kim Kardashian and Skims as a turning
Episode 118 of The CMO Podcast explores retail media networks — the fastest-growing advertising channel since social media. Lucas and Luna break down how brands like Amazon, Walmart, and Instacart have turned their digit
Most marketing attribution tools miss the biggest sharing channel of all: dark social — private messaging, email, text, and encrypted apps where links fly without referrer data. In this episode, Lucas and Luna dig into w
Lucas and Luna explore how top marketing leaders are mining earnings call transcripts for real-time consumer sentiment data. They break down the specific example of PepsiCo's CMO using natural language processing to trac
In this episode of The CMO Podcast, Lucas and Luna unpack the rise of zero-click content—posts on LinkedIn, Instagram, and X that deliver value entirely within the platform, with no link to click. Lucas explains why enga
In this episode of The CMO Podcast, Lucas and Luna explore how community-led growth is reshaping marketing strategy, moving beyond traditional lead gen into a full-funnel revenue driver. They break down the specific play
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy has published 107 episodes.
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy regularly covers business. It sits in the business category.
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 5 days ago.