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Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the narrative, while Luna challenges the agency side of the story, pressing on attribution models, creative risk, and the tension between short-term ROI and long-term brand equity. This isn't a high-level pep talk; it's a quarterly earnings call for the marketing function, argued out in real time. If you're a VP of Marketing preparing your annual budget, this is the conversation you wish you could have with your peers — without the NDAs. How do you defend a 15% increase in brand spend when every CFO is asking for efficiency?
Unknown Host hosts The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy.
Episode 34 of The CMO Podcast with Fexingo. Lucas and Luna examine the growing trend of CMOs replacing large holding-agency retainers with a network of specialist micro-agencies. They dig into the data: a 2025 Gartner su
In this episode, Lucas and Luna explore why a growing number of chief marketing officers are abandoning traditional brand awareness metrics—like aided recall and reach—in favor of a more emotional, harder-to-game metric:
Episode 32 of The CMO Podcast digs into a counterintuitive trend: senior marketers deliberately pausing their highest-performing paid search and social campaigns. Lucas and Luna examine the hidden cost of last-click attr
Lucas and Luna examine the growing trend of CMOs moving creative work in-house, using the example of Chipotle's 20-person creative team that handles everything from TikTok campaigns to national TV spots. They break down
Episode 30 of The CMO Podcast explores why major direct-to-consumer brands that started online are now opening physical stores — but not the stores you remember. Lucas and Luna unpack the strategy behind Warby Parker's l
Episode 29 of The CMO Podcast with Fexingo: Lucas and Luna dig into a quiet but powerful shift in marketing leadership structure: more CMOs are hiring a Head of Revenue Operations (RevOps) and moving away from siloed dem
In this episode, Lucas and Luna explore the rise of zero-click content — posts designed to deliver value without driving traffic to a website. Lucas cites a 2026 LinkedIn study showing that zero-click posts now outperfor
In this episode, Lucas and Luna explore why major CMOs are moving away from traditional third-party attribution models. They examine the shift toward in-house measurement, using a specific case of a Fortune 500 retailer
Episode 26 of The CMO Podcast explores the collapse of the traditional marketing funnel and the rise of individualized customer journeys. Lucas and Luna dissect how brands like Spotify and Sephora have abandoned linear c
Episode 25 of The CMO Podcast with Fexingo. Lucas and Luna challenge the decades-old practice of brand tracking surveys. They examine why Procter & Gamble's CMO publicly scaled back awareness studies in 2025, and how Spo
By June 2026, retail media networks have become the fastest-growing ad channel, with Walmart Connect, Amazon Ads, and Instacart's Carrot Ads pulling in over $60 billion collectively. Lucas and Luna break down why CMOs ar
Lucas and Luna dissect why some of the biggest CMOs are now tying every marketing dollar to revenue outcomes, not impressions or clicks. They focus on how Procter & Gamble's former Chief Brand Officer Marc Pritchard led
Lucas and Luna explore the rise of the Chief Storytelling Officer (CStO) role in marketing departments. They look at why companies like Patagonia and Apple have long embraced narrative leadership, and how a growing numbe
Lucas and Luna break down the quiet revolution in marketing strategy: CMOs are walking away from mass-market spectacles like the Super Bowl in favor of targeted niche sponsorships that deliver measurable ROI. Drawing on
Lucas and Luna break down why the classic AARRR pirate metric framework is quietly being shelved by top marketing teams in 2026. They trace the shift through a specific case: how a DTC brand called BodyArmor used a simpl
Episode 19 of The CMO Podcast dives into the dirty secret of marketing attribution: conversion rate optimization has become a religion, but most CMOs are optimizing for the wrong metric. Lucas and Luna unpack how last-cl
Lucas and Luna dig into a paradox that is quietly burning marketing budgets in 2026: the same brand safety filters that block ads from running next to toxic content are also blocking brands from appearing next to perfect
Subscription fatigue is real and it's hitting CMOs hard. Lucas and Luna dig into new data showing that the average US consumer now manages 14 active subscriptions, with 40% reporting they've cancelled a service in the pa
Lucas and Luna explore why major CMOs are reallocating budgets from broad brand campaigns to AI-driven personalization engines. The episode centers on how Stitch Fix's personalization algorithm evolved from a novelty to
In episode 15 of The CMO Podcast, Lucas and Luna unpack a surprising trend reshaping marketing budgets in 2026: major brands quietly shifting dollars away from traditional brand marketing and into direct-response channel
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The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy regularly covers Business. It sits in the Business category.
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Episodes of The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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