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Lucas and Luna drill into the operational spine of growth: how marketing, sales, and revenue teams actually align data, tools, and incentives to turn leads into retained customers. Each episode picks a single company's real pipeline metrics — from unit economics to funnel leakage — and walks through the decisions that moved the needle. No founder mythologizing, no platform demos. Lucas presses on attribution models and CAC payback periods; Luna tests those numbers against customer psychology and sales cycle realities. Together they dissect what separates a functioning revenue engine from a growth theater. For operators, VPs, and anyone who sits in a weekly pipeline review and wonders if the dashboard is lying to them. What does a 10% improvement in handoff speed actually cost — and is it worth it?
Unknown Host hosts The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations.
In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data to prioritize accounts and boost conversion rates. They dive into a specific case: software company Proposify, whic
In this episode of The Growth Operator, Lucas and Luna explore the rise of zero-party data in B2B marketing. They break down how companies like Fabletics and Morning Brew have used preference-based data capture to improv
In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data — buying signals from third-party sources like Bombora and G2 — to prioritize accounts and shorten sales cycles. Th
Lucas and Luna dive into trigger-based email sequencing for B2B, unpacking why event-driven campaigns outperform batch-and-blast by 300 percent in open rates. They dissect a real case study: how a mid-market SaaS company
Episode 30 of The Growth Operator. Lucas and Luna unpack a surprising trend: B2B brands shifting six-figure trade show budgets into podcast advertising. They drill into a specific case — a cybersecurity company that cut
Lucas and Luna dive into why B2B brands are shifting retargeting dollars from display networks to LinkedIn. They break down the mechanics of LinkedIn's Matched Audiences, the cost-per-click dynamics, and why one SaaS com
Most B2B podcasts are public — competing for downloads and hoping to reach a broad audience. But a growing number of brands are flipping the model: they're creating private, gated audio feeds for select prospects and cus
Lucas and Luna unpack a counterintuitive strategy in B2B paid search: bidding on your own brand name. With Google Ads costs up 20 percent year-over-year in early 2026, many CMOs are slashing defensive brand spend to save
Episode 26 explores the rise of specialized boutique agencies and fractional CMOs in B2B marketing. Lucas and Luna discuss why large full-service agencies are losing market share to niche players focused on specific chan
In this episode, Lucas and Luna explore the shift from short-term metrics like ROAS and MQLs to long-term customer equity. They dissect a real-world example: how the B2B SaaS company Klaviyo used a retention-first strate
Account-based marketing has been a B2B staple for years, but most ABM programs still rely on static content — email sequences, PDFs, landing pages. In this episode, Lucas and Luna look at a specific shift: adding persona
In this episode of The Growth Operator, Lucas and Luna unpack why share of search is becoming the go-to leading indicator for B2B brand health — ahead of surveys, sentiment analysis, and even web traffic. They walk throu
In episode 22 of The Growth Operator, Lucas and Luna explore a counterintuitive finding: companies with the strictest privacy compliance actually see better marketing performance. They dive into a 2025 study from the Uni
Lucas and Luna break down why most B2B marketing teams are optimizing for the wrong thing and how one mental model — the 'jobs to be done' framework — is quietly driving better conversion rates for companies that actuall
In this episode of The Growth Operator, Lucas and Luna explore how B2B companies are shifting from paid acquisition to community-led growth (CLG) to drastically reduce customer acquisition costs. They break down a real-w
Most companies treat the welcome email as a one-and-done notification. Lucas and Luna dig into a specific case: how a B2B SaaS company called GridKernel redesigned its onboarding sequence and lifted first-purchase conver
In Episode 18 of The Growth Operator, Lucas and Luna dissect the surprisingly effective negative option retention strategy used by The New York Times. They walk through how the Times turned a simple cancellation flow int
Lucas and Luna explore how B2B brands are using interactive content like quizzes, assessments, and configurators to qualify leads more effectively than gated ebooks. With case studies from HubSpot and Drift, they unpack
In this episode of The Growth Operator, Lucas and Luna drill into a single metric that is reshaping B2B sales outreach: reply rate on video emails. They break down a real case study — how a mid-market SaaS company swappe
Lucas and Luna dig into the psychology behind why B2B cold emails fail and what actually works. They break down a real case: how a $50 million SaaS company tested a counterintuitive approach—leading with a single, specif
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The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations regularly covers Business. It sits in the Business category.
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Episodes of The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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