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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every ep
Fexingo hosts Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations, a business show with 107 episodes published.
In Episode 133 of Performance Marketing with Fexingo, Lucas and Luna uncover a major ROAS blind spot in Amazon PPC: video ads. While most sellers treat video as a branding play, it often delivers a lower ACOS than standa
In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a subtle but costly ROAS blind spot: the interaction between Amazon PPC campaign placement adjustments and dynamic bid settings. Using a conc
Episode 131 uncovers a hidden ROAS killer that most Amazon sellers ignore: how high return rates silently inflate your Ad Cost of Sale. Lucas and Luna walk through a concrete example — a $30 kitchen gadget with a 15 perc
Episode 130 of Performance Marketing with Fexingo uncovers a subtle but brutal ROAS killer: bid adjustments across placements, devices, and dayparts. Lucas and Luna break down a real case of a kitchen-gadget brand that s
Lucas and Luna unpack a performance marketing blind spot that doesn't appear in any standard Amazon PPC report: search term impression share. Using data from a real brand that spent $180,000 per month on Sponsored Produc
Lucas and Luna uncover a dangerous blind spot in Amazon PPC that can silently destroy your ROAS: brand hijackers piggybacking on your branded keywords. Lucas breaks down a real case where a hijacked listing saw a 40% dro
Amazon Brand Registry gives sellers premium ad tools like Sponsored Brands video and Brand Story, but many sellers overlook how Registry itself changes the ad auction dynamics — often inflating cost-per-click and dilutin
Lucas and Luna dig into a subtle ROAS killer that even experienced Amazon sellers overlook: price parity. When your product's price on Amazon is higher than on your own site or other retailers, Amazon's algorithm penaliz
In episode 125 of Performance Marketing with Fexingo, Lucas and Luna tackle the competitor conquesting blind spot that silently destroys ROAS for Amazon sellers. They break down the hidden cost of bidding on competitor b
Lucas and Luna uncover a pernicious Amazon PPC blind spot: failing to use negative product targeting ASINs in your Sponsored Products campaigns. Using a real-world example of a kitchen knife seller whose ads appeared on
Lucas and Luna reveal a hidden ROAS killer: the Buy Box percentage blind spot. They explain why a 90% Buy Box win rate can still leave money on the table, how competitors with lower prices or faster shipping hijack conve
Lucas and Luna explore a hidden ROAS killer in Amazon PPC: dayparting blind spots. Most sellers run ads 24/7, but conversion rates fluctuate dramatically by hour and day. Lucas breaks down how a pet-supply brand improved
Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROAS. Lucas and Luna break down how relevance scores work in Amazon's
In episode 120 of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS killer hiding in plain sight: Amazon PPC campaign group structure. Most sellers lump products into broad campaign groups, but tha
In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROA
In this episode, Lucas and Luna uncover a costly blind spot in Amazon PPC: the campaign manager's own biases and habits. They explore how managers over-optimize for low ACOS, ignore seasonality in bid adjustments, and re
Episode 117 of Performance Marketing with Fexingo digs into a blind spot that quietly erodes ROAS on Amazon: new-to-brand metrics. Lucas and Luna explain how most sellers optimize purely for ACOS and total attributed sal
Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion window
Episode 115 of Performance Marketing with Fexingo dives into a blind spot that silently shreds your Amazon PPC ROAS: failing to split-test ad copy within campaigns. Lucas and Luna walk through a real-world example from M
Lucas and Luna reveal a costly Amazon PPC blind spot: the placement premium. When you bid aggressively for top-of-search placement, Amazon charges a premium on top of your bid — often 50% to 100% more. But the default dy
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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations has published 107 episodes.
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations regularly covers business. It sits in the business category.
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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