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Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with.
Unknown Host hosts Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations.
Episode 34 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain in Amazon PPC Sponsored Brands campaigns. They walk through a specific case: a kitchen-gadget brand spending $120,000 a month o
Lucas and Luna dig into a silent ROAS killer on Amazon: the ad placement multiplier. Most sellers set a flat percentage for top-of-search or product page bids, but Lucas explains why Amazon's algorithm dynamically adjust
Lucas and Luna uncover a silent ROAS killer in Amazon PPC: ignoring dayparting. Using real data from a kitchen gadget seller, they show how blanket ad schedules waste up to 30% of spend during low-conversion hours. Lucas
Episode 31 of Performance Marketing with Fexingo dives into the hidden force quietly eating your Amazon PPC budget: algorithmic third-party buyers using repricing software and aggressive bid strategies to win the top of
Lucas and Luna expose the silent ROAS killer hiding in plain sight on Amazon: the 'other' search term row in your Search Query Report. Most sellers optimize only the top 100 search terms and ignore the long tail — a buck
Most performance marketers assume brand bidding is a waste — you'd convert anyway, right? But new data from a 2025 Google Ads study across 1,200 e-commerce accounts shows that pausing brand campaigns can actually cost yo
Episode 28 of Performance Marketing with Fexingo tackles the elephant in the room: Apple's App Tracking Transparency (ATT) framework and how it shattered Facebook ad performance after iOS 14.5. Lucas and Luna break down
Episode 27 of Performance Marketing with Fexingo tackles a seasonal problem that burns millions in ad spend: Amazon PPC bid inflation during Q4. Lucas and Luna break down the specific mechanics — how increased competitor
Episode 26 of Performance Marketing with Fexingo dives into a specific, overlooked data set inside Amazon Brand Analytics that most advertisers ignore: the 'Repeat Purchase Behaviour' and 'Item Comparison' reports. Lucas
Lucas and Luna dig into the hidden cost of broad match keywords in Google Ads. By mid-2026, advertisers are seeing 30%+ of budgets eaten by irrelevant queries that pass the Quality Score check. They break down why the ol
Lucas and Luna dig into Amazon DSP bids and why most advertisers are overpaying by as much as 30 percent. They break down the difference between open auction and Amazon's private marketplace, explain why your bid multipl
Lucas and Luna dig into a hidden ROAS killer: the attribution window. Most advertisers use a default seven-day click-through, one-day view-through window set by platforms. But that window can be wildly wrong for differen
Lucas and Luna dig into a specific performance marketing blind spot: how YouTube ad frequency is silently destroying your ROAS even when view-through rates look healthy. Using a case study from a DTC skincare brand that
Lucas and Luna dig into Amazon's bid adjustment feature for placements, devices, and audiences. Lucas reveals how a DTC skincare brand lost 22% of its ROAS by letting default bid adjustments run unchecked on Amazon Spons
Campaign Budget Optimization — CBO — was supposed to be Meta's gift to advertisers. Let the algorithm shift spend toward the winning ad sets automatically. But in practice, CBO often does the opposite: it funnels budget
Most advertisers think search term reports tell them exactly what keywords triggered their ads. Lucas and Luna uncover how Google and Microsoft Ads actually group search queries into aggregates, hiding the real terms bur
Episode 18 of Performance Marketing with Fexingo challenges the assumption that Google Ads Smart Bidding always optimizes for the best ROAS. Lucas and Luna dissect a real example of a mid-market e-commerce brand spending
Lucas and Luna dive into a specific performance marketing blind spot: Instagram Reels ads underperforming feed ads on ROAS, even though Reels get more reach. They break down the data from a real DTC brand that ran a cont
Most performance marketers assume Google's automated bidding is optimizing for ROAS—but the algorithms are actually optimizing for Google's revenue. In this episode, Lucas and Luna unpack the structural conflict hidden i
Episode 15 of Performance Marketing with Fexingo. Lucas and Luna break down why most advertisers focus on bidding and audiences when the real ROAS lever is creative. They walk through a 2025 case study from a direct-to-c
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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations regularly covers Business. It sits in the Business category.
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Episodes of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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