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Hosted by Fexingo · 🇺🇸 US · EN · 104 episodes
Established thought leaders with verified media credentials.
Lucas and Luna dissect the machinery behind modern marketing operations — the software stacks, automation workflows, and data pipelines that turn campaigns into measurable systems. Each episode picks apart a specific MarTech tool or ops strategy: how a retailer automated its email segmentation with Customer.io, why a B2B SaaS company rebuilt its attribution model around HubSpot and Snowflake, or the trade-offs between Zapier and Make for lead routing. Lucas, a former marketing ops lead, grounds every discussion in actual implementations and failure cases; Luna challenges assumptions about efficiency gains and hidden costs — the 'automation tax' of maintenance, the data-quality debt that accumulates when teams move too fast. They never pitch tools or evangelize automation for its own sake. Instead, they ask: Does this stack actually reduce friction for the marketing team? Or are we just layering complexity? The listener is the marketing ops manager, the growth engineer, or the CMO who w
Fexingo hosts The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations, a business show with 104 episodes published.
Lucas and Luna dig into a data point most B2B marketing teams ignore: the last-activity timestamp on CRM contacts. They walk through how one SaaS company discovered that 63% of its so-called 'active' leads had actually g
In this episode of The Marketing Operator Podcast, Lucas and Luna explore why most B2B marketing automation platforms ignore critical website activity data, and how that blind spot costs businesses up to 30 percent of po
Lucas and Luna dig into a marketing operations blind spot that costs B2B brands millions: untagged landing pages. They explain why UTM parameters are often incomplete or missing entirely, how that breaks attribution mode
Episode 128 of The Marketing Operator Podcast. Lucas and Luna dive into the overlooked goldmine of video engagement data in B2B marketing automation. Most companies track views but ignore granular metrics like average wa
Episode 127 of The Marketing Operator Podcast dives into a costly blind spot: the structured data your website chatbot collects but your marketing automation ignores. Lucas and Luna walk through a real B2B SaaS example —
In this episode, Lucas and Luna explore a hidden revenue leak in B2B marketing operations: phone call tracking data that companies collect but never feed back into their marketing automation systems. They break down how
In episode 125 of The Marketing Operator Podcast, Lucas and Luna dig into a frustrating reality for B2B marketers: your carefully crafted emails are landing in Gmail's Promotions tab instead of the Primary inbox. Lucas e
SMS marketing has a 98% open rate, but most B2B brands collect phone numbers only to never send a single text. In this episode, Lucas and Luna dig into the data: a mid-market SaaS company that gathered 12,000 SMS opt-ins
Lucas and Luna explore how B2B brands are leaving revenue on the table by ignoring voice data from sales calls and voicemails. They break down a real-world case: a SaaS company that analyzed call transcripts and discover
Most B2B marketers obsess over acquiring new leads while sitting on a goldmine: the behavioral email data from their existing customers. In this episode, Lucas and Luna break down how one mid-market SaaS company generate
In this episode of The Marketing Operator Podcast, Lucas and Luna dive into a huge blind spot in B2B marketing automation: ignoring geographic and location data. They unpack why most platforms treat 'city' and 'state' fi
Lucas and Luna explore a costly blind spot in marketing automation: the segment of customers who don't fit the 'ideal profile' but generate the highest lifetime value. Lucas breaks down the 2025 Bain study showing that 6
In this episode of The Marketing Operator Podcast, Lucas and Luna explore a common but costly blind spot in B2B marketing operations: unused CRM automation rules. Lucas shares a specific case of a mid-market SaaS company
Lucas and Luna dig into a specific, overlooked leak in B2B marketing operations: phone call tracking data that gets collected but never fed back into ad platforms. They walk through a concrete example of a mid-market Saa
In Episode 117 of The Marketing Operator Podcast, Lucas and Luna dive into a hidden revenue leak: CRM integrations that are purchased, configured, and then abandoned. They examine a 2025 survey from MarTech.org showing t
Lucas and Luna dig into a hidden data-quality problem: phone numbers in most B2B marketing automation systems. They walk through a real example from a mid-market SaaS company that was sending SMS campaigns to a list wher
Episode 115 of The Marketing Operator Podcast. Lucas and Luna dig into a specific leak most B2B marketers overlook: form fields that accept obviously invalid data because validation logic is too lenient or missing entire
In this episode of The Marketing Operator Podcast, Lucas and Luna tackle a hidden revenue leak in B2B marketing operations: mismatched CRM permissions. They dive into how inconsistent access controls between sales and ma
Lucas and Luna dive into a marketing ops blind spot: the form fields you already have but never analyze. They use a real example—a B2B SaaS company that discovered 23% of its form submissions contained a 'company size' f
Lucas and Luna expose a hidden leak in B2B ad spend: phone number verification. In this episode of The Marketing Operator Podcast, they break down how unverified phone numbers in lead forms and CRM data inflate ad costs,
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The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations is hosted by Fexingo. The show is categorised under business and has published 104 episodes.
The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations has published 104 episodes.
The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations regularly covers business. It sits in the business category.
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Episodes of The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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