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Strava

Strava is a social fitness platform founded in 2009 by Michael Horvath and Mark Gainey. It allows athletes to track, share, and compete in their workouts across various sports disciplines. The platform combines activity tracking with community engagement, fostering a sense of camaraderie among users. Strava supports over 50 activity types, including cycling, running, swimming, and hiking. The app features activity tracking, social networking, performance analysis, live tracking, and route creation. Users can log their workouts and connect with others, participating in community challenges. Strava operates on a freemium model, offering premium subscription features for detailed workout analysis and live tracking, while prioritizing user privacy by not selling data or using targeted advertising. With over 120 million registered users worldwide, Strava caters to athletes of all ages and skill levels, from school sports clubs to professionals.

600+ EmployeesSince 2009San Francisco, California, United States

About Strava:

Strava is a social fitness platform founded in 2009 by Michael Horvath and Mark Gainey. It allows athletes to track, share, and compete in their workouts across various sports disciplines. The platform combines activity tracking with community engagement, fostering a sense of camaraderie among users. Strava supports over 50 activity types, including cycling, running, swimming, and hiking. The app features activity tracking, social networking, performance analysis, live tracking, and route creation. Users can log their workouts and connect with others, participating in community challenges. Strava operates on a freemium model, offering premium subscription features for detailed workout analysis and live tracking, while prioritizing user privacy by not selling data or using targeted advertising. With over 120 million registered users worldwide, Strava caters to athletes of all ages and skill levels, from school sports clubs to professionals.

Technology Stack:

AIAT&TAWS SDK for JavaScriptAirtableAmazon AWSAmazon AWSAmazon CloudFrontAmazon Managed Streaming for Apache Kafka (Amazon MSK)Amazon Route 53Amazon Route 53AndroidAnthropic ClaudeApacheApache KafkaAppleApple Business ManagerApple School ManagerApple Sign-inApple WatchApple iOSAtlassian CloudAtlassian ConfluenceAtlassian ConfluenceBackbone JS LibraryBranchBuddyPressCassandraContentfulCookiebotCopilotDockerElasticsearchEventbriteFacebook Login (Connect)FigmaGemGmailGoDaddy DomainsGoDaddy HostingGoogle

Podcast appearances (40)

Meet The Nation 352 - Cynthia Bianucci
Ten Junk Miles · Oct 2026
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#30: Jared Ewing’s Road to Four 100-Milers in One Summer After Being Told He'd Never Run Again
Nicky Brouwer — Hoe kom je uit de pain cave tijdens de UTMB, de bekendste ultratrail ter wereld?
De 4 urige werkdag · Oct 2026
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#400 Alex Proctor - Quitting His Job to Go All In and Take 2nd at Kodiak 100 + Crewing Mark Dowdle at Big’s Backyard
Life in Stride · Oct 2026
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Our Most Controversial Running Opinions | The Active You Ep. 20
The Active You · Oct 2026
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#051: Puma's New Illegal Shoe & NYC Marathon Preview
Evening Double · Oct 2026
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FAQs

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

How do agency tiers work?

Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month, plus $39 per talent profile per month. Your own team's user seats are always free.

What is a talent profile?

A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Is there a free plan?

Yes. Every new individual account gets 7 days of everything with no card: 50 pitch credits and up to 5 contacts a day. After that it moves to the Free plan: 5 pitch credits a month and your top 10 matches. You can build campaigns on Free; launching one needs a paid plan.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.