Strava is a social fitness platform founded in 2009 by Michael Horvath and Mark Gainey. It allows athletes to track, share, and compete in their workouts across various sports disciplines. The platform combines activity tracking with community engagement, fostering a sense of camaraderie among users. Strava supports over 50 activity types, including cycling, running, swimming, and hiking. The app features activity tracking, social networking, performance analysis, live tracking, and route creation. Users can log their workouts and connect with others, participating in community challenges. Strava operates on a freemium model, offering premium subscription features for detailed workout analysis and live tracking, while prioritizing user privacy by not selling data or using targeted advertising. With over 120 million registered users worldwide, Strava caters to athletes of all ages and skill levels, from school sports clubs to professionals.