Hosted by Unknown Host · 🇺🇸 US · EN · 46 episodes
Established thought leaders with verified media credentials.
Join pricing experts Avy Punwasee and Michael Stanisz as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing.
Unknown Host hosts The Pricing Guys, a business show with 46 episodes published.
The 2 Biggest Pricing Trends Right Now The FIFA World Cup just landed in North America and the attorney general is already involved. Ticket prices surged 35% overnight, seat maps got redrawn, and fans are furious. Michae
Ferrari just dropped an electric vehicle priced at $640K+ and watched their stock fall 8%. What went wrong? Michael and Avy break down the pricing and brand strategy lessons behind Ferrari's Luce EV launch, and why even
Disney doesn't sell rides. They sell an ecosystem designed to keep you spending as long as possible. Michael sat down with CJ Gustafson of Mostly Metrics to unpack the surprisingly sophisticated pricing strategy behind t
In this special episode of The Pricing Guys, Avy and Michael welcome Kevin Mitchell, President of the Professional Pricing Society (PPS), for a candid conversation about the past, present, and future of pricing. Kevin tr
What can a New York City dollar slice teach you about pricing strategy? Quite a bit, it turns out. In this episode, Michael and Avy use pizza as a lens to explore real-world pricing dynamics: the volume game behind the d
What does ketchup have to do with brand value? More than you'd think. Michael and Avy dig into one of the most underrated questions in pricing: when you strip away the logo, the mascot, and the packaging redesign, what i
Is your grocery app charging you more than your neighbor? Welcome to surveillance pricing. Avy Punwasee and Michael Stanisz break down the pricing practice that's got Ontario Premier Doug Ford talking and consumers quiet
What does "price" even mean in a world run by AI? In this episode, Michael and Avy skip the near-term AI hype and fast-forward 10 to 15 years to ask the big questions. Are promotions obsolete? Will brands live or die by
Are pricing teams their own worst enemy? In this episode of The Pricing Guys, Michael and Avy are calling out a growing trend in the pricing community: a victim mentality showing up all over LinkedIn, where pricing profe
Have you ever picked up a piece of clothing in a store and noticed the price tag was... blank? Target made headlines when they quietly removed price points from tags on select clothing items, and the guys are unpacking w
In this episode of The Pricing Guys, Avy and Michael unpack Apple 's latest iPhone pricing move and why holding price flat while adding value is more strategic than it looks. What starts as a discussion about the new i
Seat-based SaaS pricing helped fuel the software boom for more than a decade. But that model is starting to show cracks. In this episode of The Pricing Guys, Michael and Avy unpack why many technology companies are movin
Michael and Avy are back for Season 3 of The Pricing Guys. To kick things off, we’re testing a simple question. Do pricing experts actually know the price of everyday products? From hotel water bottles to Hugo Boss t-shi
The 2026 Executive Pricing Survey Results Are In In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research. Drawing on input from over 330 execut
To wrap up season two, Avy and Michael share the four pricing trends that will define 2026. You will hear their take on hybrid pricing models, the need for simpler pricing structures, the continued growth of outcome base
A barbershop in London offering a monthly haircut subscription sparked a bigger question for us. Have subscription models stretched too far or are they simply evolving into new industries? In this episode, we break down
Tareq Hadhad, founder and CEO of Peace by Chocolate, joins The Pricing Guys to share why purpose is not a cost. It is an investment that builds trust, pricing power, and long-term brand strength. He explains how real pre
"Any pricing strategy is only as effective as your sales or account management team’s ability to execute it." Quick excerpt from interview with John Shulman from Alignor. Full episode: https://open.spotify.com/episode/03
A pricing strategy can look great on paper, but it only works if sales and account teams can execute it confidently in the market. In this episode, Avy and Michael speak with John Shulman from Alignor about how to bridge
In this episode of The Pricing Guys, Avy and Michael unpack the viral Akagi Nyugyo “price apology” and use it to explore how to communicate price changes well. They break down three lenses every price message should addr
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The Pricing Guys is hosted by Unknown Host. The show is categorised under Business (management) and has published 46 episodes.
The Pricing Guys has published 46 episodes.
The Pricing Guys regularly covers Business, Management. It sits in the Business category, with a management focus.
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