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Hosted by partners Avy Punwasee and · business · EN
The Pricing Guys is a pricing strategy podcast from Revenue Management Labs (RML), hosted by partners Avy Punwasee and Michael Stanisz. Each episode covers practical ways to grow revenue and margin through better pricing decisions. Topics include pricing strategy, revenue growth management (RGM), price increases and inflation, price elasticity, promotions and trade spend, pack-price architecture, B2B pricing, and the use of AI in pricing. The hosts and their guests share real examples from consulting work across consumer goods and services (CPG), manufacturing and distribution, software and technology, business services, healthcare and life sciences, and private equity. The Pricing Guys is for pricing managers, revenue management teams, commercial leaders, CFOs, and executives who want to improve profitability through pricing. Revenue Management Labs is a pricing strategy consultancy with offices in Toronto, New York, and
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchThe Pricing Guys is a pricing strategy podcast from Revenue Management Labs (RML), hosted by partners Avy Punwasee and Michael Stanisz. Each episode covers practical ways to grow revenue and margin through better pricing decisions.
Recent episodes include "S4E6 - Pricing Lessons from “The Office”" (26 October 2026, 15 minutes), "The New Pricing Reality: Speed, Scale & Tariffs" (5 October 2026, 13 minutes), and "S4E3 - Is Kroger Cutting Red Bull's Wings?" (28 September 2026, 14 minutes).
The Pricing Guys publishes roughly weekly, with episodes averaging 14 minutes across 52 episodes.
Booking probability for The Pricing Guys is 31%, and the host is rated Selective on guests. The Pricing Guys requires a Pod Score of 80 or higher. The Pricing Guys's contact route on record: public web form.
The strongest fits for The Pricing Guys are Business & Management Consulting. The Pricing Guys has a business audience.
The Pricing Guys is a business podcast with 52 episodes published.
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Episode #54
Avy and Michael go virtual for a lighter episode, pulling pricing lessons from one of Michael’s favourite shows, The Office . They start with the Michael Scott Paper Company. After quitting Dunder Mifflin, Michael...
Pricing teams have spent decades chasing the power of 1%. Governments are out here moving 50% overnight. So what does that mean for the people whose job it is to manage pricing strategy? Michael and Avy tackle a...
Episode #51
Nearly 2,700 stores. Zero cans of Red Bull . Is Kroger fighting for shoppers or fighting for margin? Michael Stanisz and Avy Punwasee, managing partners at Revenue Management Labs (RML), break down one of the biggest...
Episode #50
A shopper finds a great deal on Walmart for a hard drive, leaves the tab open, comes back and the price has jumped by $110. His wife searches the same item on the same day and gets it for the original price. So what...
Episode #49
Everyone is using AI. The question Michael and Avy keep getting is: if I can just ask ChatGPT or Claude for the answer, why do I need a pricing expert ? It is a fair question and they do not dodge it. This episode goes...
We have a special bonus episode to share and it comes with some exciting news from RML! Gustavo Mendonça is joining as a Partner to lead a brand new function at Revenue Management Labs: building custom pricing tools...
The 2 Biggest Pricing Trends Right Now The FIFA World Cup just landed in North America and the attorney general is already involved. Ticket prices surged 35% overnight, seat maps got redrawn, and fans are furious...
Ferrari just dropped an electric vehicle priced at $640K+ and watched their stock fall 8%. What went wrong? Michael and Avy break down the pricing and brand strategy lessons behind Ferrari's Luce EV launch, and why even...
Episode #45
Disney doesn't sell rides. They sell an ecosystem designed to keep you spending as long as possible. Michael sat down with CJ Gustafson of Mostly Metrics to unpack the surprisingly sophisticated pricing strategy behind...
Episode #44
In this special episode of The Pricing Guys, Avy and Michael welcome Kevin Mitchell, President of the Professional Pricing Society (PPS), for a candid conversation about the past, present, and future of pricing. Kevin...
Episode #43
What can a New York City dollar slice teach you about pricing strategy? Quite a bit, it turns out. In this episode, Michael and Avy use pizza as a lens to explore real-world pricing dynamics: the volume game behind the...
Episode #42
What does ketchup have to do with brand value? More than you'd think. Michael and Avy dig into one of the most underrated questions in pricing: when you strip away the logo, the mascot, and the packaging redesign, what...
Is your grocery app charging you more than your neighbor? Welcome to surveillance pricing. Avy Punwasee and Michael Stanisz break down the pricing practice that's got Ontario Premier Doug Ford talking and consumers...
Episode #40
What does "price" even mean in a world run by AI? In this episode, Michael and Avy skip the near-term AI hype and fast-forward 10 to 15 years to ask the big questions. Are promotions obsolete? Will brands live or die by...
Are pricing teams their own worst enemy? In this episode of The Pricing Guys, Michael and Avy are calling out a growing trend in the pricing community: a victim mentality showing up all over LinkedIn, where pricing...
Have you ever picked up a piece of clothing in a store and noticed the price tag was... blank? Target made headlines when they quietly removed price points from tags on select clothing items, and the guys are unpacking...
Episode #37
In this episode of The Pricing Guys, Avy and Michael unpack Apple 's latest iPhone pricing move and why holding price flat while adding value is more strategic than it looks. What starts as a discussion about the new...
Episode #36
Seat-based SaaS pricing helped fuel the software boom for more than a decade. But that model is starting to show cracks. In this episode of The Pricing Guys, Michael and Avy unpack why many technology companies are...
Episode #35
Michael and Avy are back for Season 3 of The Pricing Guys. To kick things off, we’re testing a simple question. Do pricing experts actually know the price of everyday products? From hotel water bottles to Hugo Boss...
The 2026 Executive Pricing Survey Results Are In In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research. Drawing on input from over 330...
Recent guests on The Pricing Guys. Study who booked and why before you pitch.
Revenue Management Labs
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