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Hosted by Mark Stiving, Ph.D. · 🇺🇸 US · EN · 500 episodes
Established thought leaders with verified media credentials.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Mark Stiving, Ph.D. hosts Impact Pricing, a business show with 500 episodes published.
George Boretos is the founder and CEO of FutureUp, where he helps companies uncover hidden revenue and margin opportunities through AI, predictive analytics, and pricing science. In this episode, he explains why AI can't
This is an Impact Pricing Blog published on June 1, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-business-case-nobody-built/ If you have any f
What happens when a former client returns for a live pricing coaching session? Mark Richman , CEO of Skeleton Key, shares how applying Mark Stiving's value-selling principles helped increase his close rate from 35% to 70
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/you-didnt-lose-the-deal-you-lost-the-commitment/
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses grow through smarter financial and business strategies, he's
This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-buyers-actually-buy-and-why-aida-isnt-the-ans
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps organizations shape willingness to pay by understan
This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-is-a-pig-worth/ If you have any feedback, de
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing strategy, organizational change, and AI adoption to improv
This is an Impact Pricing Blog published on May 4, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-information-trap-is-killing-your-deals/ If you
Most sales conversations assume buyers make rational decisions. Ted Olson argues that's exactly why so many deals stall. Ted Olson is a sales strategist who helps founders, consultants, coaches, and sales teams use behav
This is an Impact Pricing Blog published on April 27, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/being-chosen-isnt-winning/ If you have any feed
Dan Rochon is the creator of the Teach to Sell methodology and host of the No Broke Months podcast, where he teaches professionals how to build trust and influence without pressure. Buying isn't usually the hard part. Co
This is an Impact Pricing Blog published on April 20, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/i-was-wrong-about-will-i/ If you have any feedb
Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and start charging for results. In this episode, Robin shares the experiment
This is an Impact Pricing Blog published on April 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-wins-are-lying-to-you/ If you have any fee
Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project, an open-source initiative focused on creating standards for value an
This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-isnt-about-your-product/ If y
What if the pricing function isn't just a specialty discipline—but one of the best training grounds for future CEOs? Ryan Walter , Partner at Jennings Executive Search and author of The Pricing Talent Playbook, joins Mar
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-more-features-make-it-harder-to-buy/ If you
Todd Caponi
sales historian and author of The Transparency Sale · Sales Melon LLC
1 appearance on this show
Dan Balcauski
Founder & Chief Pricing Officer · Product Tranquility
1 appearance on this show
Blair Enns
The Professor of Pricing · Win Without Pitching
1 appearance on this show
Mark Walker
Richard L. Hedden Endowed Chair in Advanced Philosophical Studies at New Mexico State University · Direct Digital Holdings
1 appearance on this show
Jim Kalbach
Chief Evangelist · Mural
1 appearance on this show
Mark Stiving
Ph.D. in pricing from U.C. Berkeley · Impact Pricing
8 appearances on this show
Dr. Bill Wilson
President of Wilson Financial Group · Center for Healthy Churches
1 appearance on this show
Danny Smith
Webster Thomas alumnus, Class of 2023 · Amazon Web Services
1 appearance on this show
Ian Clark
Goaltending Development Coach · Activation Products
1 appearance on this show
Scott Kelly
Director of Athletics – Lassiter High School, GA · Black Dog Venture Partners
1 appearance on this show
Bryan Phelps
founder and CEO of Big Leap · Big Leap
1 appearance on this show
Ashish Gupta
VP/GM of Merchant Shopping at Google · University of Minnesota
1 appearance on this show
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Impact Pricing is hosted by Mark Stiving, Ph.D.. The show is categorised under business (marketing) and has published 500 episodes.
Impact Pricing has published 500 episodes.
Impact Pricing regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
Impact Pricing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Impact Pricing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Impact Pricing average 16 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Impact Pricing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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