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Hosted by Aaron Thomasson · 🇺🇸 US · EN-US · 31 episodes
Established thought leaders with verified media credentials.
Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence. Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment. Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence. 🎙 Each episode includes: - Expert Interviews: Candid conversations with top pricing professionals and retail innovators
Aaron Thomasson hosts Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives, a business show with 31 episodes published.
In this episode of Pricing Heroes, we speak with Andreas Stauber, Founder and Managing Director of Resilient Value, a pricing consultancy focused on value-based pricing strategy and implementation. Andreas shares how his
In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds — as described by the Financial Times — and a LinkedIn top five pricing thought leader. Danilo is a global pricing a
In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI
In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nin
In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand stra
In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale
In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Micha
In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing executive with leadership roles at Kohl’s, JCPenney, Fossil Group, Office De
How is AI transforming the way retailers price products and forecast demand? In this episode of Pricing Heroes, the leading retail pricing podcast, we speak with Jayadeep Shitole, Principal Data Scientist of Applied AI a
In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth sh
In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Corina shares her journey from Team Lead of Pricing to VP, and how she hel
In this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more than 750 companies adv
In this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights from his 25+ years of experience in retail strategy, including stints at
How will AI, inflation, and shifting market dynamics impact pricing in 2025? In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the ri
In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy specializing in price management and price communi
In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experie
In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity fir
In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics prin
Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price opti
Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresi
Per Sjofors
pricing strategist and author · Sjöfors & Partners, Inc.
2 appearances on this show
Melina Palmer
behavioral economics expert and bestselling author · The Brainy Business
1 appearance on this show
Andreas Stauber
Resilient Value
1 appearance on this show
Alex Halkin
Competera
1 appearance on this show
Caroline Cookson
Cookson Partners
1 appearance on this show
Pooja Gerera
Zooplus
1 appearance on this show
Lee Mackedanz
Value Capture Consulting
1 appearance on this show
Jayadeep Shitole
Walmart Global Tech
1 appearance on this show
Corina Manea
flaconi
1 appearance on this show
Per Sjöfors
Sjöfors & Partners
1 appearance on this show
Josh Pollack
Pollack Retail Solutions
1 appearance on this show
Stephan Liozu
Zilliant
1 appearance on this show
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Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives is hosted by Aaron Thomasson. The show is categorised under business (management) and has published 31 episodes.
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives has published 31 episodes.
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives regularly covers business, management, careers. It sits in the business category, with a management focus.
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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