Hosted by D.A.M. Falzani · 🇺🇸 US · EN-US · 11 episodes
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A 10-part podcast discussing Pricing Strategy and Tactics, taken from Double Your Price - Winner of The Sales & Marketing Book 2024, Business Book Awards.https://www.amazon.com/Double-Your-Price-Strategy-Tactics/dp/1292426349/ https://www.amazon.co.uk/Double-Your-Price-Strategy-Tactics/dp/1292426349/ The audio is provided by NotebookLM AI.
D.A.M. Falzani hosts Pricing Strategy and Tactics (Double Your Price), a business show with 11 episodes published.
How does pricing psychology impact business decisions and consumer choices? What are the key shifts in pricing strategies and their underlying drivers? How can businesses effectively leverage value-based pricing and emot
This final excerpt from the book Double Your Price by David Falzani provides a comprehensive guide to understanding and effectively utilising pricing as a tool for business growth. The book challenges the traditional not
This book excerpt focuses on the importance of pricing in achieving business success and growth. It argues that underpricing is a common business error, and that companies should actively manage their pricing decisions,
This extract, from a book about pricing strategy, explores the concept of cognitive bias and how it affects consumer behaviour. The author discusses various biases, such as priming, decreasing sensitivity, loss aversion,
This book excerpt focuses on the importance of pricing for business growth. It argues that under-pricing is a common mistake, and that pricing experiments, even without significant changes to products, can lead to higher
This extract from prize winning "Double Your Price" by David Falzani examines the power of price as a signal of value. The author challenges common assumptions about pricing, arguing that consumers are not purely rationa
This extract from the prize winning book "Double Your Price" examines the drawbacks of using cost-plus pricing and advocates for value-based pricing strategies. It argues that cost-plus pricing ignores customer value and
This excerpt from David Falzani's book, "Double Your Price," argues that pricing is the most crucial factor for business growth, even more so than increasing sales. It highlights research from Harvard Business Review and
Double Your Price: The Strategy and Tactics of Smart Pricing - Winner of The Sales & Marketing Book 2024, Business Book Awards. This discussion, from a larger work on pricing strategy, challenges the traditional cost-plu
Part 2. A discussion of under pricing, and the reasons why it’s so common. Double Your Price: The Strategy and Tactics of Smart Pricing - Winner of The Sales & Marketing Book 2024, Business Book Awards. This excerpt from
Part 1. An introduction to the strategy and tactics of smart pricing. Double Your Price: The Strategy and Tactics of Smart Pricing - Winner of The Sales & Marketing Book 2024, Business Book Awards. This excerpt highlight
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Pricing Strategy and Tactics (Double Your Price) is hosted by D.A.M. Falzani. The show is categorised under business and has published 11 episodes.
Pricing Strategy and Tactics (Double Your Price) has published 11 episodes.
Pricing Strategy and Tactics (Double Your Price) regularly covers business. It sits in the business category.
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