Hosted by Brendan Hodge · 🇺🇸 US · EN · 19 episodes
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Weekly insights into the world of pricing from professional pricer Brendan Hodge of Pricing Evolution. www.pricing-evolution.com
Brendan Hodge hosts Pricing Evolution Podcast, a business show with 19 episodes published.
It’s the most discounted time of the year, and so in this 19th episode of the Pricing Evolution Podcast, we look at why brands and retailers run discounts. I list eight reasons why businesses have discounts and talk abou
What’s the common thread between that acquaintance who likes to tell you about how he got a huge payment from the developers who wanted to cut down the trees at the edge of his property and the AI scientists that Meta is
This latest episode of the Pricing Evolution Podcast takes a different format from usual. It’s an interview with Doug Mullett, the founder and owner of Forthright LED. Doug sells LED lighting to larger commercial buildin
In 1905 there were less than 100,000 total cars on US roads, and the price of a car was 2x-3x the average annual wage of a US worker. That means that in terms of the years an average person would have to work to buy a ca
This pricer has seen too many pundits pontificating that the economy had adjusted to tariffs and we can see that because the stock market is back to where it was on April 2nd before President Trump announced his reciproc
With tariffs and other market changes going on, a lot of companies are trying to decide whether they need to take a price increase. In this week’s episode, I dive into how you should evaluate whether you need to take a p
It’s been a week since I last posted, and I didn’t want to let it stretch to longer. That’s because things have been really busy, both at work (tariffs being a huge part of the issue there) and in life otherwise. However
I’d been looking at a few different fun topics for this episode, but in the end, there’s one topic which is dominating price discussions at the moment, and I couldn’t ignore it. So, this week’s podcast is about tariffs.
Especially in the online world, you see a lot of companies that offer products for free. How do they make money doing that? In this episode, we dive into the economics of free products and examine three different busines
Spotify launched its premium plan in 2009 for $9.99/mo and thirteen years later in 2022 they had 205 million premium subscribers at that same price, but had never turned a profit. Then, over the course of 18 months in 20
Subway was in the news last week with the announcement that they have a $6.99 Footlong promotion through their app. I took the opportunity to discuss one of the most well known fast food promotions of all time, the $5 Fo
If you’re thinking about making a major change in your pricing, products, merchandising, or store operations in a retail chain, it makes sense that you would want to find out first if customers would like it. One obvious
In today’s episode, I talk about the challenge faced by retailers — from fledgling startups to large Consumer Packaged Goods brands — trying to sell through Amazon when Amazon simultaneously wants to match the lowest pri
Companies often claim that they are disrupting some particular market, however in his classic book The Innovator’s Dilemma, Clayton Christensen talks about market disruption in a very specific way that has a lot to do wi
A listener asked why video game makers sometimes discount as much as 50% to 75%. Are they making money? Why don’t they just lower the everyday price? I’m not a video game player myself, but I enjoyed diving into the rese
How did mega-bookstores disrupt the world of local bookshops only to be destroyed in turn by Amazon? How did we reach a point where the #1 selling book on the Amazon kindle store was not published through a publisher? Th
OpenAI’s pricing was in the news last week, after CEO Sam Altman admitted on X that he had personally set the price for the company’s Chat GPT Pro package at $200/mo, and that he was surprised to discover that they were
In Episode 2, I expand on my explanation of the three layers of pricing: Macro, Strategic, and Transactional These were the topic of a recent text post: Three Levels of Pricing However, I expand the the discussion in the
In the first episode of the Pricing Evolution Podcast, I tell the story of how I went from a Classics major studying Greek and Latin to a VP of Global Pricing. I also talk about why I’ve come to love pricing and you shou
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Pricing Evolution Podcast is hosted by Brendan Hodge. The show is categorised under business and has published 19 episodes.
Pricing Evolution Podcast has published 19 episodes.
Pricing Evolution Podcast regularly covers business. It sits in the business category.
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Pricing Evolution Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Pricing Evolution Podcast average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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