Pricing Evolution Podcast

<p>With tariffs and other market changes going on, a lot of companies are trying to decide whether they need to take a price increase. </p><p>In this week’s episode, I dive into how you should evaluate whether you need...

<p>It’s been a week since I last posted, and I didn’t want to let it stretch to longer. That’s because things have been really busy, both at work (tariffs being a huge part of the issue there) and in life otherwise...

<p>I’d been looking at a few different fun topics for this episode, but in the end, there’s one topic which is dominating price discussions at the moment, and I couldn’t ignore it. So, this week’s podcast is about...

<p>Especially in the online world, you see a lot of companies that offer products for free. How do they make money doing that?</p><p>In this episode, we dive into the economics of free products and examine three...

<p>Spotify launched its premium plan in 2009 for $9.99/mo and thirteen years later in 2022 they had 205 million premium subscribers at that same price, but had never turned a profit.</p><p>Then, over the course of 18...

<p>Subway was in the news last week with the announcement that they have a $6.99 Footlong promotion through their app.</p><p>I took the opportunity to discuss one of the most well known fast food promotions of all time...

<p>If you’re thinking about making a major change in your pricing, products, merchandising, or store operations in a retail chain, it makes sense that you would want to find out first if customers would like...

<p>In today’s episode, I talk about the challenge faced by retailers — from fledgling startups to large Consumer Packaged Goods brands — trying to sell through Amazon when Amazon simultaneously wants to match the lowest...

<p></p><p>Companies often claim that they are disrupting some particular market, however in his classic book The Innovator’s Dilemma, Clayton Christensen talks about market disruption in a very specific way that has a...

<p>A listener asked why video game makers sometimes discount as much as 50% to 75%. Are they making money? Why don’t they just lower the everyday price?</p><p>I’m not a video game player myself, but I enjoyed diving...

<p>How did mega-bookstores disrupt the world of local bookshops only to be destroyed in turn by Amazon?</p><p>How did we reach a point where the #1 selling book on the Amazon kindle store was not published through a...

<p>OpenAI’s pricing was in the news last week, after CEO Sam Altman admitted on X that he had personally set the price for the company’s Chat GPT Pro package at $200/mo, and that he was surprised to discover that they...

<p>In Episode 2, I expand on my explanation of the three layers of pricing: Macro, Strategic, and Transactional</p><p>These were the topic of a recent text post: Three Levels of Pricing</p><p>However, I expand the the...

<p></p><p>In the first episode of the Pricing Evolution Podcast, I tell the story of how I went from a Classics major studying Greek and Latin to a VP of Global Pricing.</p><p>I also talk about why I’ve come to love...