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Hosted by Fexingo · 🇺🇸 US · EN · 121 episodes
Established thought leaders with verified media credentials.
Lucas and Luna dissect the mechanics of brand longevity in this show, where every episode examines one real company's identity and positioning choices through the lens of publicly available financial and consumer data. They avoid marketing fluff, instead tracing how brands like Patagonia, Apple, or LEGO build equity over decades—looking at their visual systems, messaging frameworks, and market reactions to pivots. Lucas often draws from his background in journalism to fact-check claims, while Luna, sketching in her notebook, pushes back with counterexamples from retail or DTC failures. Together, they explore tensions like consistency vs. cultural adaptation, or differentiation vs. category norms. Each episode ends with a specific, actionable question for the listener: What would your brand look like if you stripped away all verbal claims and let only color, shape, and product speak?#BrandStrategy #BrandIdentity #Positioning #BrandBuilding #MarketingPodcast #MarketingStrategy #BrandEqu
Fexingo hosts The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building, a business show with 121 episodes published.
The New York Times transformed from a struggling print newspaper to a digital subscription powerhouse with over ten million subscribers. This episode examines the brand strategy behind that shift: how the Times repositio
LVMH owns over seventy-five luxury brands, from Louis Vuitton to Dior to Tiffany, yet each maintains a distinct identity. This episode explores the company's house-of-brands architecture, how it balances creative autonom
Episode 133 of The Brand Strategy Podcast dives into Patagonia's playbook for building a brand around environmental activism, not just outerwear. Lucas and Luna unpack how Patagonia turned its iconic Synchilla fleece and
In this episode of The Brand Strategy Podcast, Lucas and Luna explore how Warby Parker built a direct-to-consumer eyewear brand that challenged the optical industry's monopoly. They break down the specific brand moves —
Lucas and Luna dive into Stanley's remarkable brand revival, focusing on how a century-old outdoor gear company transformed into a cultural phenomenon through its Quencher tumbler. They explore the specific decisions tha
In this episode, Lucas and Luna dive into how Nike built one of the most iconic brand assets of all time: the Air Jordan line. They trace the origin from 1984 when Nike signed a rookie Michael Jordan for $500,000 a year
In an era of digital distraction, Lego has grown its brand by staying stubbornly physical. This episode explores how the family-owned Danish company transformed near-bankruptcy in 2003 into a toy empire worth over $10 bi
Episode 128 of The Brand Strategy Podcast digs into the surprising power of small-batch tea brands to build fiercely loyal followings—without venture capital or mass advertising. Lucas and Luna examine two contrasting ca
In this episode of The Brand Strategy Podcast, Lucas and Luna unpack how Trader Joe's turned a simple grocery store into a cult-favorite brand without traditional advertising. They explore the strategic decision to rely
Lucas and Luna take a critical look at the Net Promoter Score, the most famous loyalty metric in marketing. Forty years after its introduction, NPS is treated as a boardroom KPI by companies from Apple to Delta. But Luca
In this episode of The Brand Strategy Podcast, Lucas and Luna explore how Leica Camera built a premium brand that thrives in the smartphone era. They examine Leica's strategy of focusing on craftsmanship, heritage, and a
In this episode of The Brand Strategy Podcast, Lucas and Luna explore how Duolingo built one of the most distinctive brands in tech by weaponizing gamification, green owl guilt trips, and a strategy called 'brand charact
In this episode, Lucas and Luna explore how Crocs transformed a product widely mocked as 'ugly' into a cultural phenomenon and a billion-dollar brand. They trace the company's journey from near-bankruptcy in 2008 to a st
Lucas and Luna unpack how Aesop built a global luxury skincare brand without traditional advertising, celebrity endorsements, or logo-driven packaging. They trace the brand's origins in a single Melbourne salon in 1987,
In this episode of The Brand Strategy Podcast, Lucas and Luna explore how Lululemon turned a single fabric patent — the proprietary Luon material — into the foundation of a billion-dollar brand. They trace the story from
In this episode of Brand Strategy Podcast with Fexingo, Lucas and Luna dissect how Chobani turned a humble strained yogurt into a six-billion-dollar brand without a traditional advertising budget for its first five years
Episode 119 of The Brand Strategy Podcast explores the counterintuitive brand of Glencore, the $60 billion commodity trading and mining giant that operates in the shadows of global supply chains. Lucas and Luna unpack ho
Episode 118 of The Brand Strategy Podcast dives into Arc'teryx, the outdoor brand that transformed high-performance Gore-Tex jackets into status symbols worth $1,000. Lucas and Luna explore how the company avoided the ma
In this episode of The Brand Strategy Podcast, Lucas and Luna explore how Rolls-Royce transformed its brand identity by shifting focus from opulent luxury to the engineering of silence. They dive into the specific design
In this episode of The Brand Strategy Podcast, Lucas and Luna explore how Dyson built a premium brand by making engineering visible and desirable. They trace Dyson's journey from the iconic bagless vacuum cleaner to the
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The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building is hosted by Fexingo. The show is categorised under business and has published 121 episodes.
The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building has published 121 episodes.
The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building regularly covers business. It sits in the business category.
The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Brand Strategy Podcast with Fexingo: Identity, Positioning, and Long-Term Brand Building average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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