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Hosted by Unknown Host · 🇺🇸 US · EN · 28 episodes
Established thought leaders with verified media credentials.
The Brand Atelier Show Most brand advice chases trends. This podcast builds brands that last. Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands built for the long game. If you're a founder, brand strategist, or creative director tired of being told to "just post more on TikTok," this is your antidote. Every episode delivers expert-level thinking on brand architecture, messaging, visual identity, and the strategic decisions that separate brands people remember from brands people scroll past. No hype. No shortcuts. Just decades of experience distilled into actionable strategy for building brands with staying power. New episodes weekly.
Unknown Host hosts The Brand Atelier Show, a arts show with 28 episodes published.
Expert Brand: A Conversation with Richard Nordstrom Richard Nordstrom was my first boss. Saatchi and Saatchi. I was fresh out of college and had no idea what I was doing, and Richard was already someone who understood bo
What the World Saw When It Arrived A Fourth of July Special Happy Birthday, America. I am not a soccer person. My soccer knowledge comes from two places: watching the high school boys I had crushes on way back in the day
I have spent two episodes inside case studies. IDEO. The Expert Brand that taught the world too well and competed itself into crisis. Ogilvy. The Expert Brand that drifted so far from its founding clarity that its own CE
I have loved David Ogilvy my entire career. Not in a casual way. In the way you love someone who changed how you think. Whose books you have read more than once. Whose ideas show up in your own work so regularly that som
What happens when an Expert Brand succeeds so completely that it eliminates the need for itself? That is not a hypothetical. That is the IDEO story. I DEO built one of the most influential methodologies in modern busines
Most people think they know what an Expert Brand is. They point to Simon Sinek. Brené Brown. Lewis Howes. They're pointing at the wrong model. In this episode, Shayne Mackey goes inside the Expert Brand — the second of t
After thirty-two years of watching external forces reshape brand strategy, Shayne Mackey shares her take on the most important distinction in brand strategy right now. Not whether to use influencers. Every major brand us
While every luxury brand in the world chased attention, Hermès said no. In this episode, Shayne Mackey goes inside one of the most disciplined brand architecture decisions in the history of luxury — and what it teaches e
Rhode: What a Gold Standard Influencer Brand Actually Looks Like Most influencer brands are built on attention. The ones that last are built on something more. In this episode, Shayne Mackey goes inside Rhode — the skinc
Episode 19: The Influencer Brand — A Deep Dive Most people have an opinion about influencer brands. Very few understand how they actually work. In this episode, Shayne Mackey goes inside the first of the Four Pillars of
Some seasons ask more than you planned for. In this episode, Shayne Mackey gets personal. After a winter of back-to-back brand launches, team rebuilds, and more last-minute pivots than anyone should have to navigate — sh
The launch is not the finish line. It's the starting gun. In this episode, Shayne Mackey talks about the part of brand strategy that most organizations get wrong — not the positioning, not the launch, not the creative. W
Episode 16: Murder Your Thirst — What Liquid Death Teaches Us About Finding the Space Nobody Wanted Most positioning stories are about brands that got it right from the beginning. This one is about a brand that found the
Episode 15: The Sea of Sameness Most brands don't have a visibility problem. They have a sameness problem. Walk into any category — skincare, protein bars, financial services, brand strategy — and you'll find the same cl
Episode 14: The $30 Million Mistake — And Why Tropicana Keeps Making It Most brand disasters happen once. Tropicana managed to do it twice. Fifteen years apart. Same brand. Same mistake. Different execution. In 2009, Tro
Brand positioning is one of the most talked-about concepts in marketing — and one of the most misunderstood. In this episode of The Brand Atelier , Shayne Mackey begins a multi-part deep dive into the concept that sits a
Episode 12: Everything Old Is New Again — What the Advertising Legends Still Teach Us About Brand Strategy Every week, marketers are promised revolutionary new strategies. User-generated content. Authenticity. Storytelli
Episode 11: Patagonia Case Study — When Mission Costs Money (And Why That’s the Point) In this episode of The Brand Atelier, Shayne Mackey breaks down Patagonia — not as inspiration, but as infrastructure. Following Epis
Most brands have a mission statement. Very few actually use it. In this episode of The Brand Atelier , Shayne Mackey reframes mission entirely—not as inspiration, purpose, or poetic language, but as a decision-making mec
What makes a brand endure for generations — not just succeed for a season? In this long-form case study, Shayne Mackey explores the story behind LEGO — a brand often admired for creativity, but rarely understood for its
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The Brand Atelier Show is hosted by Unknown Host. The show is categorised under Arts (marketing) and has published 28 episodes.
The Brand Atelier Show has published 28 episodes.
The Brand Atelier Show regularly covers Arts, Design, Business, Marketing. It sits in the Arts category, with a marketing focus.
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