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Lucas and Luna examine the anatomy of brand endurance—how identity, reputation, and customer trust accumulate into long-term business equity. Each episode picks a single brand or sector (Patagonia's mission consistency, Nintendo's IP stewardship, Marriott's reputation recovery after data breaches) and dissects the specific decisions that built or eroded its value over decades. Lucas, the lead host, brings a journalist's rigor: he asks for the numbers behind brand loyalty (repeat purchase rates, net promoter scores, brand contribution to enterprise value) and the timelines (how long did it take Nike to rebuild after the sweatshop scandals?). Luna, the engaged interlocutor, pushes back with the human side—what do customers actually remember, and why do some companies get second chances while others don't? Their conversations avoid marketing jargon; instead they talk about trade-offs: short-term revenue vs. reputational risk, consistency vs. cultural relevance, global consistency vs. local authenticity. Every episode ends with a specific tension for the listener: when you're deciding whether to change a logo, rebuff a PR crisis, or launch a sub-brand, whose memory are you managing—the customer's or the market's?
Unknown Host hosts Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity.
Dyson is one of the few brands that turned a mundane household appliance into a status symbol. In this episode, Lucas and Luna examine how James Dyson's relentless engineering culture—5,127 prototypes for the first vacuu
In this episode, Lucas and Luna explore how The North Face built a global outdoor brand not by selling gear, but by championing the spirit of exploration. They trace the company's journey from a small San Francisco climb
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Lululemon transformed from a small yoga studio in Vancouver into a global athletic apparel powerhouse by betting on community ambassadors rather
Lucas and Luna break down the brand strategy behind Taylor Swift's Eras Tour, arguing that her real product isn't music—it's a decade-spanning narrative universe that fans co-own. They examine how Swift uses Easter eggs,
In this episode, Lucas and Luna explore how Porsche built one of the most enduring brand identities in automotive history — not through advertising, but through engineering mythology, racing pedigree, and the strategic u
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Yeti transformed a simple cooler into a status symbol and built a billion-dollar brand around durability, community, and premium pricing. They b
In this episode, Lucas and Luna explore Starbucks' brand strategy centered on the 'third place' concept—a space between home and work. They trace how Howard Schultz turned a Seattle coffee bean retailer into a global ico
Lucas and Luna explore how Bang & Olufsen turned high-end audio into a design-first luxury brand. They trace the Danish company's 1925 founding, its 1978 Beosystem 2400 that looked like furniture, and its current bet on
In this episode of Building Brands with Fexingo, Lucas and Luna explore the deliberate systems behind Coca-Cola's global brand consistency. From the secret formula and uniform red logo to rigorous franchise quality check
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Nike turned athlete endorsements into a core brand strategy long before rivals caught on. Starting with the 1984 Michael Jordan deal — a then-ri
In the early 2000s, Burberry was a fading trench-coat maker, its logo tarnished by association with football hooligans and counterfeiters. Then CEO Rose Marie Bravo and later Angela Ahrendts engineered one of fashion's m
In this episode of Building Brands with Fexingo, Lucas and Luna dive into Lego's remarkable turnaround story. After posting a $240 million loss in 2004, the company was over-diversified into action figures and theme park
Glossier built a billion-dollar brand by turning customers into creators. In this episode, Lucas and Luna explore how founder Emily Weiss leveraged the blog-turned-beauty-empire 'Into The Gloss' to create a community-dri
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Aesop turned a small Melbourne apothecary into a global luxury brand without traditional advertising. They break down Aesop's strategy of using
In this episode of Building Brands with Fexingo, Lucas and Luna unpack the brand strategy behind Dollar Shave Club — a startup that entered a market dominated by Gillette and Schick with a two-minute YouTube video and a
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Harley-Davidson transformed from a struggling motorcycle manufacturer into a cultural icon by embracing rebel identity and building one of the m
Episode 18 of Building Brands with Fexingo dives into IKEA's unique brand strategy. Lucas and Luna explore how the Swedish retailer turned its flat-pack, self-assembly model into a core brand asset rather than a cost-sav
Red Bull sells more than energy drinks — it sells adrenaline. But how did a beverage brand become one of the world's largest media publishers? In this episode, Lucas and Luna break down Red Bull's strategy of funding ext
Episode 16 of Building Brands with Fexingo explores how Patagonia turned its customers into grassroots activists through the 'Vote the Outdoors' campaign in 2024. Lucas and Luna break down the strategy behind getting 500
In this episode, Lucas and Luna break down how Casper disrupted the mattress industry by selling a single model online, building a brand on sleep expertise, and eventually expanding into retail. They discuss the company'
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Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity regularly covers Business. It sits in the Business category.
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Episodes of Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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