Loading…
Hosted by Fexingo · 🇺🇸 US · EN · 117 episodes
Established thought leaders with verified media credentials.
In Brand Storytelling with Fexingo, Lucas and Luna dissect how companies move beyond logos and taglines to build narratives that resonate. Each episode examines a single brand's mission statement, origin story, or campaign arc — from Patagonia's 'We're in business to save our home planet' to Nike's 'Just Do It' evolution — and traces how that narrative creates customer loyalty, employee alignment, and market differentiation. Lucas brings a journalist's rigor, asking how the story holds up against financial results; Luna pushes on authenticity, questioning when storytelling becomes manipulation. Together they analyze the specific words, images, and distribution channels that turn a mission into a movement — or a misfire. They never settle for platitudes: they look at the actual revenue impact of TOMS' One for One model, the cultural blowback of Pepsi's Kendall Jenner ad, and the slow erosion of WeWork's 'community' narrative. For marketers who want to understand the mechanics of brand n
Fexingo hosts Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell, a business show with 117 episodes published.
In 2009, Domino's Pizza faced a crisis: customers hated their product. Instead of hiding, they aired the negative focus group quotes in national ads, then completely overhauled the recipe. This episode unpacks how radica
Duolingo's green owl mascot, Duo, has become one of the most recognizable—and memed—brand characters in tech. In this episode, Lucas and Luna unpack how the language-learning app built a brand personality that is equal p
In 2004, Dove launched a campaign that changed beauty marketing forever. The catalyst: a global study revealing only 2% of women considered themselves beautiful. This episode unpacks the narrative strategy behind the Cam
In this episode, Lucas and Luna explore how Notion built a billion-dollar brand without a traditional marketing department. They unpack the company's early strategy of relying on power users, community templates, and a v
In this episode of Brand Storytelling with Fexingo, Lucas and Luna explore how On Running disrupted the athletic footwear market by prioritizing design and engineering from day one. They break down the key decisions that
In this episode, Lucas and Luna explore how Brunello Cucinelli transformed a small Italian cashmere company into a global luxury powerhouse by putting philosophy before profit. They unpack his 'humanistic capitalism' mod
Discord started as a gamer chat tool. It's now a $10 billion communication platform used by everyone from book clubs to corporate engineering teams. But how did it build a brand without ads, without influencers, and with
In this episode, Lucas and Luna unpack how Figma became the dominant design tool not through features but by embedding itself into the culture of collaboration. They trace the story from a 2016 beta that felt like a mult
In this episode of Brand Storytelling with Fexingo, Lucas and Luna examine how The New York Times transformed from a struggling newspaper into a subscription-first media brand worth over $7 billion. They focus on the piv
Walk into any specialty running store today and you’ll see it: the maximalist shoe that looks like a marshmallow on steroids. Hoka One One was founded in a French mountain village in 2009, laughed at by the industry for
In the early 2000s, Lego was bleeding money — nearly $1 million a day. This episode digs into how the company pulled off one of the most dramatic brand turnarounds in modern marketing. We trace the specific decisions: ki
In this episode, Lucas and Luna examine how GoPro built a brand not on its cameras but on the adrenaline-soaked, user-generated footage its customers created. They trace the company's rise from a niche action-camera make
Most brands chase trends. Lululemon built a community that outlasts them. In this episode, Lucas and Luna dig into the store-as-hub strategy that turned a yoga pant company into a cultural force. They explore the ambassa
In this episode of Brand Storytelling, Lucas and Luna break down the improbable rise of Stanley — the 110-year-old thermos company that became a cultural phenomenon by turning a 40-ounce Quencher into a social-media sens
Red Bull doesn't just sell energy drinks — it owns a global media portfolio. In this episode, Lucas and Luna break down how the brand built its own film studio, music label, magazine, and extreme-sports network, turning
Liquid Death started as a joke: canned water with a metal aesthetic. But its founders saw a gap in the $200 billion beverage market—no brand owned irreverence. By 2026, the company hit $500 million in annual revenue, sel
In this episode, Lucas and Luna break down how The Ordinary disrupted the skincare industry not with a new ingredient, but with radical pricing transparency. Launched in 2016 by parent company Deciem, the brand published
In July 2026, Nike is showing that a brand can survive—even thrive—after a major crisis. Lucas and Luna dissect how the sportswear giant weathered a high-profile scandal by leaning into transparency, athlete partnerships
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dive into the marketing genius behind Liquid Death, the canned water company that turned irony and heavy metal aesthetics into a billion-dollar brand. Th
In this episode, we talk about how Oura, the company behind the Oura Ring, built a brand that goes beyond wearable tech. We start with a specific moment: in 2020, Oura donated 1500 rings to healthcare workers for a study
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell is hosted by Fexingo. The show is categorised under business and has published 117 episodes.
Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell has published 117 episodes.
Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell regularly covers business. It sits in the business category.
Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 8 days ago.