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Hosted by Fexingo · 🇺🇸 US · EN · 121 episodes
Established thought leaders with verified media credentials.
Branding is more than a logo—it's the sum of every signal a company sends. In The Branding Podcast, Lucas and Luna deconstruct how modern companies build visual identity systems that work across packaging, digital, and physical spaces. They examine typography choices, color psychology, and sonic branding through real-world cases like the evolution of the Mailchimp wordmark, the rebrand of Slack's palette, and the 'less is more' approach of startups like Allbirds. Lucas brings a journalist's rigor to dissecting brand guidelines, while Luna sketches out alternative design directions on her tracing paper, arguing for coherence over trend-chasing. Each episode focuses on a specific identity challenge—how a D2C brand finds its 'voice' on TikTok, why a B2B SaaS company might abandon its abstract logo for a logotype, or what happens when a heritage brand modernizes without alienating loyal customers. Listeners walk away with a sharper eye for the decisions behind the visuals they see every da
Fexingo hosts The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies, a business show with 121 episodes published.
In this episode of The Branding Podcast, Lucas and Luna examine one of the most famous brand crisis responses of the past decade: KFC's 'FCK' apology campaign during the 2018 UK chicken shortage. When a logistics failure
Episode 136 of The Branding Podcast explores how Patagonia's internal branding strategy reduces employee turnover by 25 percentage points compared to industry averages. Lucas and Luna break down the 'Let My People Go Sur
This episode of The Branding Podcast dives into one of the most famous co-branding partnerships in history: the collaboration between Nike and Apple that created the Nike+ system. Lucas and Luna break down how two iconic
Lucas and Luna unpack the surprising power of brand origin stories. They walk through how eyewear company Warby Parker wove its founding narrative—born from a simple student frustration about expensive glasses—into every
When a mid-market SaaS company called Fieldglass rebranded, they didn't just change their logo. They rewrote their messaging, updated their visual identity, and streamlined their pricing page. The result? Within nine mon
When the fintech startup PayNest rebranded to just a stylized nest icon, they didn't lose recognition — they gained 34% higher unaided recall in six months. Lucas and Luna break down the strategy behind dropping a recogn
In this episode of The Branding Podcast, Lucas and Luna dig into the surprising power of the brand tagline. They examine how a single seven-word phrase helped a B2B software company cut customer confusion by 27 percent i
Episode 130 of The Branding Podcast dives into an overlooked metric: the Brand Consistency Score. Lucas and Luna examine a mid-market retailer that used a 0-100 consistency audit to identify visual chaos across email, we
When a fast-growing startup scales from 50 to 5,000 employees, its visual identity often gets stretched, distorted, and misapplied across departments, partners, and geographies. In this episode, Lucas and Luna dive into
In this episode, Lucas and Luna explore how a custom typeface can become the backbone of a brand's visual identity. They focus on the case of The Economist, which commissioned a bespoke font — initially just for its prin
In this episode of The Branding Podcast, Lucas and Luna explore how brand archetypes—rooted in Jungian psychology—can create deep emotional connections with customers. They examine the case of outdoor gear company Patago
Lucas and Luna explore how a simple brand checklist can prevent visual and verbal inconsistency across marketing materials. Lucas shares a case study of a mid-sized SaaS company that reduced creative revision time by 30
In this episode of The Branding Podcast, Lucas and Luna explore how a systematic brand color strategy can directly impact conversion rates. They examine the case of a mid-market e-commerce brand that analyzed its color p
In this episode of The Branding Podcast, Lucas and Luna examine a naming study that found companies with consonant-heavy names like Kip and Zyntex achieved 18 percent higher recall than vowel-heavy names. They break down
Lucas and Luna explore how branded packaging transformed from a shipping necessity into a marketing powerhouse. They examine the specific case of a direct-to-consumer mattress startup that cut its customer acquisition co
In this episode of The Branding Podcast, Lucas and Luna dive into a specific case study from mid-2025: how a mid-sized B2B SaaS company called FieldSync improved brand recognition by 23 percent simply by standardising it
In this episode of The Branding Podcast, Lucas and Luna explore how podcast branding can create a loyal listener community. They use the Fexingo Business podcast network as a live case study, examining how consistent vis
Lucas and Luna explore how a mid-tier biotech startup used a 'patent wall' — a physical and digital display of its intellectual property portfolio — to transform its brand credibility with investors and customers. Drawin
This episode of The Branding Podcast with Fexingo explores how a mid-size B2B SaaS company, CloudSync, conducted a brand simplicity audit that reduced customer churn by 16 percent. Lucas and Luna walk through the step-by
Episode 118 of The Branding Podcast explores how a regional restaurant chain used a custom soundscape—not just a jingle or playlist—to shape customer behavior and increase average check size by 22 percent. Lucas and Luna
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The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies is hosted by Fexingo. The show is categorised under business and has published 121 episodes.
The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies has published 121 episodes.
The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies regularly covers business. It sits in the business category.
The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Branding Podcast with Fexingo: Logos, Voice, and Visual Identity for Modern Companies's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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