Mar 9, 202643 minS5
In this episode of How Brands Are Built, I talk with Alexander Foss about research—why it matters, what makes it valuable, and a few pitfalls to avoid. Alex and I first worked together at Interbrand , where he was on...
business
How Brands Are Built
business · AA
About this Podcast:
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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Contact path
Verified email
Booking probability
27%
Guest openness
Selective
80/100
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What is How Brands Are Built about?
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road.
What has How Brands Are Built covered recently?
Recent episodes include "Alex Foss says good research starts with good questions" (9 March 2026, 43 minutes), "Robin Goffman is all in on Designing Brand Identity" (14 November 2025, 54 minutes), and "The Q&A episode" (10 March 2025, 51 minutes).
How often does How Brands Are Built publish?
How Brands Are Built publishes roughly every few months, with episodes averaging 49 minutes across 55 episodes.
How hard is it to get booked on How Brands Are Built?
Booking probability for How Brands Are Built is 27%, and the host is rated Selective on guests. How Brands Are Built requires a Pod Score of 80 or higher. How Brands Are Built's contact route on record: verified email.
Who should pitch How Brands Are Built?
The strongest fits for How Brands Are Built are Marketing, Advertising & PR. How Brands Are Built has a business audience.
About the host
How Brands Are Built is a business podcast with 55 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Nov 14, 202554 minS5
On today's episode of How Brands Are Built, host Rob Meyerson of Heirloom speaks with Robin Goffman—brand thinker, design strategist, and founder of Studio RBG —about her career path, her approach to creative work, and...
Episode #7
The Q&A episode
Mar 10, 202551 minS5A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it. On this episode, I...
- Dec 23, 202441 minS5
In today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative , about his recent venture: the Brand Builders Summit . This innovative...
- Jul 2, 202456 minS5
Today's guest is Alex Center , a designer and podcaster and founder of the award-winning design and branding studio, CENTER . From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands...
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- Jun 20, 202443 minS5
This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated...
- May 30, 202427 minS5
Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit. From July 2020...
- May 13, 202457 minS5
Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today's...
Mar 6, 202446 minS5Today's guest is Rob Goodman. Rob specializes in content strategy and creative content production, with experience at companies like Google, Wix, and Webflow. He's delivered award-winning branded content, content...
How Brands Are Built
Season four wrap-up: How brands (and branding professionals) can do good
Jun 7, 202140 minIt's the summer of 2021—one year since the murder of George Floyd . And if you're wondering what that has to do with the season-four wrap-up of a podcast about branding, let me tell you: in early 2020 I had a plan for...
Mar 1, 202149 minS4Diego Segura is a design apprentice at Collins , an independent strategy and brand experience design company with offices in New York City and San Francisco. In this episode, Diego describes how he discovered graphic...
Dec 21, 202048 minS4Today's guest is Alina Wheeler, best known as the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, now in its fifth edition. One of my favorite memories of this book is seeing it on a...
Dec 7, 202054 minS4Nirm Shanbhag is the Chief Strategy Officer of Sid Lee USA, an international creative company. He's also my old boss. Back in 2012, he was running the San Francisco office of Interbrand, and he hired me as Director of...
Nov 23, 202041 minS4Emily Heyward is co-founder and and Chief Brand Officer at Red Antler , the leading brand company for startups and new ventures. Red Antler is the branding firm behind brands like Casper, Allbirds, Keeps, and Burrow...
Episode #4
Armin Vit has a little grid in his mind
Nov 9, 202057 minS4Today's guest is Armin Vit, co-founder of UnderConsideration , a graphic design firm, and editor and writer for Brand New , the leading site for reviews of corporate and brand identity design work. Born and raised in...
Oct 26, 202052 minS4On the podcast today: Sunny Bonnell, co-founder of Motto , one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh...
Oct 12, 202044 minS4In this episode, I'm talking to Dava Guthmiller, founder and Chief Creative Officer at Noise 13 , a brand strategy and design agency based in San Francisco. She's also cofounder of In/Visible Talks , and annual...
Sep 28, 202052 minS4Season four has arrived, and my first guest is Dr. Jason Chambers of the University of Illinois. The theme for this season will be a bit looser than past seasons, but I'm hoping to get perspectives on the social impact...
How Brands Are Built
Special episode: Rob on IG Live with Ilya of Studeo
Jul 27, 202059 minOn June 11, 2020, Rob (creator and host of How Brands Are Built) joined Ilya Lobanov of Studeo on Instagram Live for a chat about brand strategy and naming. Ilya is an Australia-based designer and strategist who teaches...
How Brands Are Built
Special episode: Rob on the JUST Branding Podcast
Jul 13, 202057 minRob joins Jacob Cass of JUST Creative and Matt Davies on their new podcast, JUST Branding . We explored best practices for naming, positioning statements, and conducting discovery for brand strategy through the lenses...
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