Side Projects Podcast

This week on the pod, Clara, Trey, and Eli discuss the Grey Lady’s campaign celebrating 175 years of print advertising, and the quote “advertising reflects the moments that shape our world,” really means in its current...

Georgia Jaffe is the founder of Indie Hourzz: an online music, media, and culture platform which hosts intimate live sessions, concerts, and more. We spoke with her about hosting shows in her college apartment...

When you think about space exploration today, it’s easy to scoff at the profligate spending of billionaires drunk on ambition, the vanity trips laced with an impressive lack of self-awareness (best characterized by...

It’s been a while since we’ve had the full gang together, and there’s much to discuss. Trey gives the run down on Corgi Cafe—and makes the case for Capitol One Café. Clara rants about how “special drink” culture has...

Recently, there’s been a lot of anxiety around the health of subcultures: “ Subcultures aren’t dead, they’re just not where you’re looking ,” “ Teen Subcultures Are Fading. Pity the Poor Kids ,” “ Alt Erasure: Has...

The creator economy has officially won, and periodic waves of influencer backlash have become a perennial feature of online discourse. Some recent examples include the “ no influencers sign ” in Nantucket, whether “...

Is it a fun new beverage? Fast food innovation? Celebrity wedding? A disdain for data centers? An underdog sports story? We’re living through a moment of seemingly calcified cynicism and alienation, but there are...

Phyllis Kao is a senior auctioneer at Sotheby’s. You might’ve recently seen clips of her taking bids for a 67-million-year-old T-Rex named Gus , which sold for a whopping $50.1 million to an unnamed buyer. Being an...

Brands have rightly diagnosed a desire for connection and romance, hosting “mixers,” posting personals, and even producing dating shows on social. But what role should they really be playing as matchmakers? We wanted to...

Eli and Clara discuss the highs and lows of the World Cup, with an eye toward how brands leveraged big-name talent like Madonna, Messi, the Muppets, and David “the Coca-Cola of humans” Beckham. Plus: our thoughts on the...

Clara and Trey sat down with Jalil Johnson —fashion professional, writer, and creator of popular Substack ‘ Consider Yourself Cultured ’—to talk about the changing role of fashion in culture and the current obsession...

Hypnotist and hypnosis instructor Désirée Eckert joins Eli and Clara to talk about the trance states we enter every day (scrolling on our phones for one) and why building our awareness of trance is a useful tool for...

As prediction market platforms like Kalshi and Polymarket stretch their tentacles across culture, their advertising has become ubiquitous. Ahead of the World Cup, Kalshi has inked partnerships with a slew of...

For our second special edition pod, we spoke with Mark Stenberg, Senior Media Reporter at AdWeek, to compare notes on what people are talking about this year: AI FOBO, the proliferation of creators, and the increasingly...

This is the first of two special edition podcasts this week, recorded on the ground at the Cannes Lions Festival of Creativity ™️. Today, we’re joined by breakfast aficionado and friend of the show, Ben Dietz. Ben is ½...