Hosted by Advertising Week · 🇺🇸 US · EN · 23 episodes
Established thought leaders with verified media credentials.
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
Advertising Week hosts This Modern Brand, a business show with 23 episodes published.
We’ve hit the final episode of Camp Cannes Roll Call, and the BarkleyOKRP village goes out on a high (and hilariously sleep-deprived) note. Mariah Haberman hosts our last fireside chat from the French Riviera with Katy H
Day 4 from Camp Cannes brought the heat—and not just the Mediterranean sun. Mariah, Katy, Nate, Sean, and special guest Nicole Portwood (CMO at Suja Life) rallied around the campfire to break down the Fizz FM campaign fo
Day three at Camp Cannes was anything but chill. Between panels, croissants, and one unfortunate pre-dessert cheese incident, the BarkleyOKRP crew dug into work that went deep and got people talking—like balloon installa
Day two at Camp Cannes Roll Call kicks off with three hours of sleep, one missing gate clicker, and a glitter-suited bunny sighting. Amid jet lag and iced latte revelations, the BarkleyOKRP crew recaps a jam-packed day—h
Welcome to Camp Cannes Roll Call, where the luggage is missing, the seagulls are thieving, and the creative conversations are somehow still flowing. In our kickoff episode, Mariah wrangles the crew—Katy, Nate, and Sean—f
What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agil
In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will h
What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomen
What’s standing in the way of true innovation? Spoiler: it’s not just silos or stale thinking—it’s the way we try to innovate. In this episode of This Modern Brand, Emily Cohen, Senior Director of Global Innovation at Pe
In this episode, we explore the rapid rise of AI in the creative industry. Host Jason Parks joined by Melany Esfeld, BarkleyOKRP EVP head of production and Tim McCracken, SVP creative, discuss AI’s potential as a workhor
Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CM
As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary
Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management
Uncover the strategies behind successful influencer partnerships. In this month’s episode of This Modern Brand, Jason Parks hosts a panel of influencer marketers: Pam Davis, founder of likekind influencer marketing agenc
Your brand’s purpose might lead consumers to you the first time, but you’ll need more than that to bring them back. A clean brand before clean brands were a thing, Every Man Jack went from a line of great-smelling men’s
Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leverag
Look under Winnebago’s hood with hosts Jason Parks and Jen Mazi in this episode of This Modern Brand. Join them as Kunal Mehta, VP of Strategy, Marketing and Business Development at Winnebago, discusses the brand’s award
Sink your teeth into another juicy episode of This Modern Brand. Continuing our focus on B-Corps, we feature tomato titan: NatureSweet. They revolutionized the produce game with eye-catchingly packaged snacking tomatoes,
Hosts Jason Parks and Lindsey DeWitte kick off B-Corp month in conversation with Annie Agle, VP of impact and sustainability at Cotopaxi, one of our favorite B-Corp brands. Annie discusses the rigor of maintaining B-Corp
Barkley’s Jason Parks and Jen Mazi dive into the evolution of an iconic brand with Jenna Berg, the VP of Marketing at Motel 6. Jenna shares her career journey, from her beginnings in advertising to her pivotal role in sh
Sean Corcoran
President of Media and Analytics · Media and Analytics
2 appearances on this show
Emily Cohen
Senior Director of Global Innovation · Opera For Everyone
1 appearance on this show
David Edelman
Harvard Business Fellow · Edelman Advisory Services
1 appearance on this show
Kristin Patrick
EVP, Chief Marketing Officer and Head of Ecommerce · Claire’s
1 appearance on this show
Annie Agle
Vice President of Impact and Sustainability · Cotopaxi
1 appearance on this show
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This Modern Brand is hosted by Advertising Week. The show is categorised under business (marketing) and has published 23 episodes.
This Modern Brand has published 23 episodes.
This Modern Brand regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
This Modern Brand is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
This Modern Brand hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of This Modern Brand average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates This Modern Brand's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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