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Hosted by The Drum · 🇺🇸 US · EN · 158 episodes
Established thought leaders with verified media credentials.
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.
The Drum hosts The Drum Podcast, a business show with 158 episodes published.
Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice Pr
We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - an
For years, marketers have debated whether brands are better served by full-service agencies or specialist expertise. But as AI reshapes how agencies work, perhaps that's no longer the right question. In this bonus episod
The Edinburgh festivals and their fringes add up to the biggest arts festival in the world - a yearly event that's only outsold by the World Cup and Olympics. As it launches, we talk to Jonathan Grant, an ad creative, co
Live from the floor of SXSW London, we're joined by Ramin Beheshti, the co-founder and CEO of Caliber, the 'new media' publisher behind social-first news brands like The News Movement. Like so many modern publishers, Cal
Legendary copywriter and creative director - Ogilvy APAC's long-serving chief creative officer - has entered his experienced-statesman era as an adman. His new book, Cowards Don't Go to Heaven, distills a life of creativ
Wesley ter Haar is the co-founder of global agency Monks, and now its chief AI officer. In a candid conversation filmed at this year's SXSW London about AI, he talks about the honest responsibilities, hopes and fears of
Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Collective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how commerce media is challenging long-held marketin
Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core. Hosted on Acast. See acast.com/privacy for more
Everyone is talking about AI, but how do you turn the hype into real business impact? In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implem
A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what
As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As cr
In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast in the 90s. It was William Norwich and Ch
Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says,
What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most
Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind
We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user ge
On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of
We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'l
Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum
Sean Adams
Chief Revenue Officer · Iorad
1 appearance on this show
Hannah Walker
commentator and presenter · WorkHub
1 appearance on this show
Charlie Smith
Senior Vice President, Global Acquisition Sales Engineering · LockBase Cyber
1 appearance on this show
Emma Harris
Creative Marketing Executive · M&S Food, Property and Retail
1 appearance on this show
Sophie Devonshire
Global Chief Executive Officer · The Marketing Society
1 appearance on this show
Brian Jacobs
head PGA professional · BallenIsles Country Club
1 appearance on this show
Nick Manning
Co-Founder · Manning Gottlieb Media
1 appearance on this show
Marco Frigatti
Guinness World Records
1 appearance on this show
Simon Baker
TCO
1 appearance on this show
Wesley ter Haar
Monks
1 appearance on this show
Joe Hockley
Outreach
1 appearance on this show
Nicole Greene
Gartner
1 appearance on this show
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The Drum Podcast is hosted by The Drum. The show is categorised under business (marketing) and has published 158 episodes.
The Drum Podcast has published 158 episodes.
The Drum Podcast regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
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Episodes of The Drum Podcast average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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