Nov 19, 202543 minS0
<p>In this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to excellence while...
business
Behind the Craft
Hosted by BrandCraft · business · EN
About this Podcast:
Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us, and give insights on how you can incorporate some of these ideas into marketing your brand.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
17%
Guest openness
Selective
80/100
Required Score
Sign up to generate a grounded pitch for Behind the Craft.
Signup to Generate a PitchQuestions about Behind the Craft
What is Behind the Craft about?
Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us, and give insights on how you can incorporate some of these ideas into marketing your brand.
Who hosts Behind the Craft?
Behind the Craft is hosted by BrandCraft. The show has published 14 episodes to date.
What has Behind the Craft covered recently?
Recent episodes include "Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics" (19 November 2025, 43 minutes), "Ep. 13 - Always design with end user in mind w/Jessi Miracle" (20 October 2025, 16 minutes), and "Ep. 12 - Capturing a brand's essence on its website" (30 July 2025, 14 minutes).
How often does Behind the Craft publish?
Behind the Craft publishes roughly monthly, with episodes averaging 30 minutes across 14 episodes.
How hard is it to get booked on Behind the Craft?
Booking probability for Behind the Craft is 17%, and the host is rated Selective on guests. Behind the Craft requires a Pod Score of 80 or higher. Behind the Craft's contact route on record: public web form.
Who should pitch Behind the Craft?
The strongest fits for Behind the Craft are Marketing, Advertising & PR. Behind the Craft has a business audience.
About the host
BrandCraft hosts Behind the Craft, a business podcast with 14 episodes published.
Host email not verified for this podcastSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Behind the Craft
Ep. 13 - Always design with end user in mind w/Jessi Miracle
Oct 20, 202516 minS0<p>In today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in eastern Washington...
Behind the Craft
Ep. 12 - Capturing a brand's essence on its website
Jul 30, 202514 minS0<p>Design isn’t just about how it looks—it’s about how it works. In this episode of Behind the Craft, expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall flat if they don’t...
Behind the Craft
Ep. 11 - Branding a public service campaign w/Torey Azure
Jun 11, 202523 minS0<p>In this episode, BrandCraft's founder - Torey Azure joins Aaron to discuss how we overcame challenges and crafted a public service announcement campaign to educate a community on they can help save lives and prevent...
Behind the Craft
Ep. 10 - Marketing for Sports Teams w/Brady Heid
May 7, 202525 minS0<p>In this episode of Behind the Craft, BrandCraft's Senior Digital Account Manager Brady Heid sits down to talk about a partnership we've had with a local sports team and discuss the behind the scenes work we've done...
View More
Behind the Craft
Ep. 9 - SEO in the Age of AI
Apr 9, 202556 minS0<p>In this episode, BrandCraft’s Head of SEO Stephen Heath joins Aaron to talk about how to win the search engine optimization game in the age of AI, how small businesses can utilize AIO, and give some examples of...
Behind the Craft
Ep. 8: How to Stand Out (and When to Blend In)
Mar 12, 202520 minS0<p>Looking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged the common belief...
Behind the Craft
Ep. 7: Make the Audience the Hero
Feb 12, 202529 minS0<p>In Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the hero in every...
Behind the Craft
Ep. 6: Make the Conversation About What Brings Us Together
Jan 8, 202543 minS0<p>In this episode, BrandCraft's Creative Director Thomas Walsh joins Aaron to talk about how we recently pulled off a multi-faceted awareness campaign that reminded everyone in Idaho of the importance of Public School...
Behind the Craft
Ep. 5: How Digital Strategy and Creative Strategy Work Together
Dec 11, 202423 minS0<p>In this episode, we sit down with Claudia Myers - Digital Marketing Manager at BrandCraft, to discuss how our creative team and digital marketing team work together to craft marketing campaigns for optimal results...
Behind the Craft
Ep. 4: How to Make Branding That's Bold Yet Minimal
Nov 13, 202421 minS0<p>We are joined today by Jordan Barno, BrandCraft's award-winning graphic designer, to talk about how a company's identity informs every aspect of design and get some tips on how to make sure your branding and website...
Behind the Craft
Ep. 3: Maintaining Brand Consistency While Exploring New Genres
Oct 9, 202449 minS0<p>In this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make sure your script...
Behind the Craft
Ep. 2: A Website So Good, You Can Taste It
Sep 11, 202442 minS0<p>"Hold on to your butts." In this episode, we sit down with Jessi Miracle, Web Director at BrandCraft, to talk about the strategies and techniques she applied to creating the multi-award winning website...
- Aug 15, 202423 minS1
<p>Ashley Bolin, BrandCraft's award-winning graphic designer and animator joins us to talk about the process of animating an amazing explainer video she completed last year and also give you some tips on how to make...
Recent guests
Recent guests on Behind the Craft. Study who booked and why before you pitch.
J
Jessi Miracle
BrandCraft
T
Torey Azure
BrandCraft
S
Stephen Heath
BrandCraft
T
Thomas Walsh
BrandCraft
Best industries to pitch Behind the Craft for
PitchCentric classifies Behind the Craft under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Similar Podcasts
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Podcasts like Behind the Craft
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ