Where pricing strategy meets the real world. What actually happens when pricing theory hits a live pricing page?Where do companies get it right - and where do they quietly leave money on the table? In our new podcast, Pricing Page Unpacked , we dive into exactly that. Join Rob and Ulrik as they break down pricing pages, explore how they’ve evolved over time, and unpack the real impact of those changes. No scripts, no over-editing—just an honest, high-signal conversation between two pricing experts. 🎙️ What to expect: Real-world examples of pricing pages (the good, the bad, and the confusing) Sharp challenges and fresh perspectives Deep interpretation of what pricing decisions actually mean for a business Rob brings the framing, momentum, and tough questions.Ulrik brings the diagnosis, insights, and implications. Together,
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Contact path
Public web form
Booking probability
28%
Guest openness
Selective
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Signup to Generate a PitchWhere pricing strategy meets the real world. What actually happens when pricing theory hits a live pricing page? Where do companies get it right - and where do they quietly leave money on the table? In our new podcast, Pricing Page Unpacked, we dive into exactly that.
Pricing Page unPacked is hosted by Willingness To Pay. The show has published 12 episodes to date.
Recent episodes include "Notion: AI credits and the quiet move to value-based pricing" (28 October 2026, 43 minutes), "Clay: Everyone wants to price like Clay. Should they?" (30 September 2026, 53 minutes), and "Canva: When freemium finishes its job, what replaces it?" (16 September 2026, 35 minutes).
Pricing Page unPacked publishes roughly every two weeks, with episodes averaging 32 minutes across 12 episodes.
Booking probability for Pricing Page unPacked is 28%, and the host is rated Selective on guests. Pricing Page unPacked requires a Pod Score of 80 or higher. Pricing Page unPacked's contact route on record: public web form.
The strongest fits for Pricing Page unPacked are Business & Management Consulting. Pricing Page unPacked has a business audience.
Willingness To Pay hosts Pricing Page unPacked, a business podcast with 12 episodes published.
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Episode #6
Notion has started charging for AI with credits, and the way it has done it says a lot about where the company is heading. Business and Enterprise seats now come with two kinds of credit: Standard credits for work where...
Episode #4
A decade ago every founder wanted to price like HubSpot. Now they want to price like Clay, the poster child for credit-based pricing in the AI era. In March 2026 Clay split its pricing into data credits, spent enriching...
Episode #3
Canva's free plan has already reached almost everyone it was ever going to reach. Canva says 95 percent of the Fortune 500 use it, and that is the moment most freemium companies never plan for: the free tier stops being...
Episode #2
You spend a tremendous amount of time convincing a robot that you are not a robot. That is Okta from the outside. From the inside it is one of the better pricing stories in enterprise software right now. Okta sold...
Episode #1
Salesforce pulls in $35B in revenue but spends roughly $4.50 to acquire every $1 of growth - a byproduct of decades of "commercial debt" built into its seat-based pricing and sprawling product suite. Ulrik and Rob break...
Episode #6
We're on a summer break until August 19! Catch us on PricingSaaS.com or the Willingness To Pay YouTube channel for content if you can't wait for more pricing insights before we're back. For more information, catch us on...
Episode #5
A quick note - this episode was recorded before Intercom's name change in May 2026 and their acquisition by Salesforce in June 2026. Intercom was growing at 4% year-over-year while the median SaaS company was at 19%...
Episode #4
HubSpot is the company every SaaS startup wants to copy when it comes to pricing — but most miss why it actually works. In this episode, Rob and Ulrik unpack the full arc of HubSpot's pricing strategy: the clever...
Episode #3
In this episode of Pricing Page unPacked we dive into Slack’s journey from a simple messaging app to an organizing app that can seem near ubiquitous for many industries. Ulrik Lehrskov-Schmidt and Rob Litterst share...
Episode #2
Notion has tens of millions of users. A huge chunk of them have never paid a dollar. And that's completely intentional. In our latest Pricing Page Unpacked episode, we dig into how Notion turned free personal users into...
Episode #1
In this episode of Pricing Page unPacked, we break down Figma’s pricing page and explore what its pricing strategy reveals about how the company wants to grow. We talk through Figma’s evolution from a simple design tool...
Episode #1
Stay tuned for episode 1 on April 28. For more information, catch us on https://www.willingnesstopay.com/
PitchCentric classifies Pricing Page unPacked under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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