Hosted by Holden Advisors · 🇺🇸 US · EN · 44 episodes
Established thought leaders with verified media credentials.
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
Holden Advisors hosts If Prices Could Talk, a business show with 44 episodes published.
In a world where AI can generate endless content, what actually creates authority? In this episode of If Prices Could Talk , Brian Doyle and Emily McCauley sit down with Adam Witty, Founder and CEO of Advantage | The Aut
Most companies don’t have a pricing strategy problem. They have a value capture problem. In this episode of If Prices Could Talk , Holden Advisors sits down with Kevin Mitchell , President of the Professional Pricing Soc
Pricing problems rarely start with pricing. They start with leadership. In this episode of If Prices Could Talk , Holden Advisors sits down with founder and CEO Charlton Evans of End StateSolutions to explore the leaders
In today’s world, procurement teams are more sophisticatedthan ever—and most sales teams are still playing by outdated rules. In this episode of If Prices Could Talk , Holden Advisors CEO Brian Doyle and host Travis Umpl
Modern factories rely on a complex network of automation systems, software platforms, and industrial equipment. But behind the scenes, there is a group of companies responsible for making those technologies actually work
Pricing power rarely disappears overnight. More often, it erodes slowly as markets become more transparent, buyers gain more information, and sellers struggle to defend value. The automotive industry has lived through th
In this episode of If Prices Could Talk , Tracy Dent sits down with Jeet Mukherjee (Chief Strategy Officer) to unpack why pricing services feels more emotional, more political, and more fragile than pricing products - an
Without strong execution from client facing teams, even the best price model will underperform. In this episode of If Prices Could Talk, Tracy Dent sits down with Jeet Mukherjee (Chief Strategy Officer) and Travis Umpleb
In this episode, Cuvama CEO MG Gurbaxani joins Jeet Mukherjee and Tracy Dent to break down myths in value based selling and what it takes to succeed when AI is no longer a differentiator. Learn how to sell on value versu
Many B2B companies still rely on cost-plus pricing. For good reason! It’s clear, it’s simple to explain and defend, and it’s predictable. But when buyers use it as an excuse to call you a commodity and demand discounts,
In this episode, we unpack the impact of AI on SaaS pricing, differentiation, and value - and a rundown of pricing related pops and flops. From Notion’s bundling strategy to the GenAI price war and Reddit’s data lawsuit
How do you build a sales team that doesn’t crumble under pressure? 30-year sales veteran Vanessa Giuliani joins Holden Advisors CEO Brian Doyle and host Tracy Dent to unpack real-world lessons from high-stakes negotiatio
In this episode of If Prices Could Talk, Tracy Dent is joined by Greg James and Jeet Mukherjee to break down the economic, strategic, and emotional factors shaping the autonomous vehicle industry. What’s the difference b
Join us to unpack the biggest pricing and strategy headlines from the last few weeks. From Klarna’s AI stumble and rising credit defaults to Airbnb’s push to become a full-service travel platform — we explore what these
In this episode, Chris Anderson joins Tracy Dent and Jeet Mukherjee to break down what it takes to lead a pricing transformation inside a PE-backed company. From board pressure and sales resistance to customer risk and i
In this episode, we explore what happens when pricing meets volatility — from SaaS boardrooms to EV factories and grocery aisles. Join host Tracy Dent alongside Jeet Mukherjee, Pete Morelli, and new Holden Advisors Senio
In this episode, Tracy sits down with Scott Leick, SVP of Finance & Analytics at RhythmScience, and Patrick McCullough, Partner at Holden Advisors, to discuss pricing, analytics, negotiations, and new product launches. W
In this episode of If Prices Could Talk, Josh Read, COO of IDverse, and Brian Doyle, CEO of Holden Advisors, join Tracy Dent to unpack the realities of high-stakes B2B negotiations. From handling procurement pressure to
In this episode, Jeet Mukherjee and Tracy Dent unpack how businesses can navigate today’s chaotic economy — from inflation and tariffs to supply chain risks and uncertainty. We explore how to manage volatility across you
In this episode, we sit down with Kelly Nagel, former President & GM of Jabra North America, to talk about building influence, securing buy-in for large-scale transformations, and aligning sales and pricing strategies wi
Greg James
CEO of North America · Atheist Community of Austin
3 appearances on this show
Chris Anderson
Director of Technical Program Management · Independence Pet Holdings
1 appearance on this show
Patrick McCullough
President of Hallmark Business Connections · Hallmark Business Connections
1 appearance on this show
Brian Doyle
Senior Vice President of Enterprise Technology Partnerships · Iron Sharpens Iron
1 appearance on this show
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If Prices Could Talk is hosted by Holden Advisors. The show is categorised under business and has published 44 episodes.
If Prices Could Talk has published 44 episodes.
If Prices Could Talk regularly covers business. It sits in the business category.
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Episodes of If Prices Could Talk average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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