Hosted by Decision Alpha · 🇺🇸 US · EN · 16 episodes
Established thought leaders with verified media credentials.
Transformational pricing insights for founders, owners and operators, using behavioral economics. Learn how to charge more, convert better, and grow without burning out. Hosted on Acast. See acast.com/privacy for more information.
Decision Alpha hosts The Pricing Minute by Decision Alpha, a business show with 16 episodes published.
Discounts can drive quick action because they trigger urgency and fear of missing out. But they can also create regret or psychological reactance. When buyers feel pressured or manipulated into acting fast, they may seco
Confusion shows up as complexity, and a confused mind will always say no. In this episode, we break down research showing that if it takes more than five minutes to explain pricing, nearly half of prospects will walk awa
Most business owners don’t think they have a pricing problem. Pricing feels fragile, confusing, and risky, so it’s often set once and never revisited. But pricing is deeply tied to financial well-being and peace of mind.
Mergers often create hidden pricing chaos, overlapping plans, bloated feature sets, and customers overwhelmed by choice. In this episode, we break down how pricing complexity after an acquisition can quietly stall growth
Acquisitions can unintentionally create chaos, two product suites, overlapping features, and customers suddenly drowning in options. In this episode, we explore how to rebuild your pricing strategy after a merger by focu
Acquisitions often spark fear: prices might rise, favorite features could disappear, and loyal customers start wondering if they still belong. In this episode, we break down how to manage post-acquisition pricing through
Cost-plus pricing sounds logical, add a margin on top of your costs and call it a day. But in reality, it caps your profit, hides inefficiencies, and forces customers to pay for your past mistakes. In this episode, we br
First-time renewal churn is painful and expensive. But lowering your price won’t fix it. In this episode, we explore three behavior-driven ways to reduce churn: attract the right customers from the start, make your produ
When AI feels like a black box, customers lose trust fast. In this episode, we break down three ways to make your AI pricing clear, honest, and aligned with value: explain what credits really mean, show upfront cost esti
Most business owners think pricing is about covering costs or staying competitive. In reality, it’s how you capture the value of everything you’ve built. In this episode, we explore why pricing is your harvest, the momen
Hourly billing sounds fair: one hour of work, one hour of pay. But in reality, it punishes expertise, caps your earning potential, and creates anxiety for clients who feel the clock running. In this episode, we break dow
Is a simple flat rate really the smartest way to price your product? In this episode, we explore surprising research that shows how breaking down your pricing line by line can boost perceived fairness and increase purcha
Sacrilegious but true-- sometimes changing your pricing is not the answer! So what are some signs that pricing is actually not the issue? What should you be focusing on instead of rushing to tweak your prices? We cover t
What do Harlem hair salons and pricing research have in common? In this episode, Etinosa breaks down why letting customers “name their price” only works in high-trust relationships, and why real pricing strategy needs to
In this episode, I unpack the behavioral signals behind charm pricing, round numbers, and why sometimes $500 might actually convert worse than $499—even if the product is premium. If you’re a founder or product owner, th
In our inaugural episode, we explore why copying your competitors’ pricing could be costing you growth, and what to do instead. Connect ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing th
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The Pricing Minute by Decision Alpha is hosted by Decision Alpha. The show is categorised under business (entrepreneurship) and has published 16 episodes.
The Pricing Minute by Decision Alpha has published 16 episodes.
The Pricing Minute by Decision Alpha regularly covers business, entrepreneurship, management. It sits in the business category, with a entrepreneurship focus.
The Pricing Minute by Decision Alpha is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Pricing Minute by Decision Alpha hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Pricing Minute by Decision Alpha average 4 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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