Join our hosts Keith Posehn, Dafra Sanou, and Liem Vuong as they discuss issues facing marketing and growth teams that are working to unlock partnerships at scale. Each week we have a new episode covering what you need to know to grow your partner programs.
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Contact path
Verified email
Booking probability
19%
Guest openness
Selective
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Signup to Generate a PitchJoin our hosts Keith Posehn, Dafra Sanou, and Liem Vuong as they discuss issues facing marketing and growth teams that are working to unlock partnerships at scale. Each week we have a new episode covering what you need to know to grow your partner programs.
Recent episodes include "What AI Can’t Replace with Dafra Sanou" (29 October 2025, 24 minutes), "AI is Killing Clicks with David Rodnitzky" (14 October 2025, 29 minutes), and "Flipping the Funnel with Ashley Whetung" (7 October 2025, 25 minutes).
Behind the Mirror publishes roughly weekly, with episodes averaging 25 minutes across 14 episodes.
Booking probability for Behind the Mirror is 19%, and the host is rated Selective on guests. Behind the Mirror requires a Pod Score of 80 or higher. Behind the Mirror's contact route on record: verified email.
The strongest fits for Behind the Mirror are Marketing, Advertising & PR and Business & Management Consulting. Behind the Mirror has a business audience.
Behind the Mirror is a business podcast with 14 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #6
<p>In this episode of Behind The Mirror, Keith Posehn and Dafra Sanou dive into the real edge creators have in an AI-driven world: authenticity, trust, and human connection.</p><p>From MrBeast to Jackie Aina to Becca...
<p>In this episode of Behind the Mirror, host Keith Posehn sits down with longtime friend and industry veteran David Rodnitsky, founder of 3Q Digital, for a deep dive into how artificial intelligence is reshaping the...
Episode #4
<p>Affiliate marketing is often dismissed as a bottom-of-funnel, last-click channel, but that perspective sells it short. In this episode, host Keith Posehn is joined by Ashley Whetung, Senior Consultant at Zorz, and...
<p>In this episode of Behind the Mirror, hosts Keith Posehn and Liem Vong sit down with Dafra Sanou, Growth & Digital Marketing expert, to explore how AI is transforming affiliate and partner marketing.</p><p>Together...
Episode #2
<p>The CRM landscape is changing fast. For years, Salesforce dominated. But in today’s market, HubSpot is closing the gap at an unprecedented pace - rolling out enterprise-grade features, innovating faster, and...
<p>In this episode of Behind the Mirror, Keith Posehn and Ashley Parducci delve into the complexities of attribution in marketing. They discuss the evolution of attribution methodologies, the challenges of measuring...
Episode #8
<p>Is Your Affiliate Program Stuck? Here's How to Break Through</p><p>In this episode, Keith Posehn sits down with Liem Vuong to talk about the silent killer of affiliate growth: stagnancy. They explore why playing it...
<p>In this episode, Keith Posehn and the team at Zorz discuss the complexities of budgeting in marketing, particularly focusing on affiliate marketing. They explore how affiliate budgets differ from traditional...
<p>This week, the Zorz team dives into a big question: how do we expand our idea of what affiliate marketing can be? In this episode, Keith Posehn, Dafra Sanou, and Liem Vuong challenge the standard view of affiliate...
Episode #5
<p>In this episode of Behind the Mirror, Keith Posehn, Dafra Sanou and Liem Vuong tackle a question that just won’t quit: Is affiliate marketing scammy? They dig into the roots of this perception, drawing on years of...
<p>In this episode of Behind the Mirror, Keith Posehn, Dafra Sanou, and Liem Vuong explore why trust isn’t just a marketing buzzword - it’s the foundation of long-term brand growth. They unpack how brands can reinvent...
<p>Keith Posehn, Dafra Sanou, and Liem Vuong pull back the curtain on what it really takes to scale an affiliate or referral program. From managing risk and fraud to structuring incentives that actually work, they share...
<p>In this episode, we’re talking how to craft the right incentives for your partners to create growth. The structure you set can either drive real performance or quietly drag down your program.</p><p>We get into how...
<p>In this episode, we dive into the complex world of marketing attribution and why it's time to move beyond outdated models like last-click. We unpack the limitations of multi-touch attribution and what it actually...
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