Hosted by Sharper B2B Marketing · 🇺🇸 US · EN-GB · 30 episodes
Established thought leaders with verified media credentials.
Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.
Sharper B2B Marketing hosts Channel Marketing Champs, a business show with 30 episodes published.
In this episode of Channel Marketing Champs, Russ sits down with Maz Lopez, EMEA Commercial Enterprise Marketing Team Lead at AMD. They discuss Maz's career journey, the importance of channel partners in marketing, and h
In this episode of Channel Marketing Champs, Kathryn Rose discusses her extensive experience in channel marketing, the challenges faced by channel marketers, and the importance of community and best practice sharing. Kat
In this episode of the Channel Marketing Champs podcast, Russ welcomes Jeremy Young, Director of Community at Huntress Labs. They discuss the concept of NFR (Not For Resale) licensing and its significance in marketing to
On this episode, Tatianna Ruggiero, a seasoned expert in the field, shares her wealth of knowledge on how to effectively build a channel marketing strategy from the ground up.
In this conversation, Russ chats to Carla Barker, Head of Marketing at Kodak Alaris. Carla discusses her approach to building collaborative partnerships in business, emphasizing the importance of mutual support and accou
In this episode of the Channel Marketing Champs podcast, Mikael Zeitlin discusses the evolution and effective utilization of Marketing Development Funds (MDF) in channel marketing. He emphasizes the importance of proacti
In this episode, Russ interviews Emily Smith, who leads partner marketing at WellHub. They discuss the intricacies of partner marketing, the importance of building a robust partner network, and strategies for enabling pa
On this episode, Russ is joined by Christin Grenier, VP of Worldwide Channel Marketing at Thales. Christin has been through somewhat of a unique challenge and journey over the past couple of years. She used to work for I
On this episode, Andy Grant (Senior Director, Global Channel Marketing at Jamf) dives into the importance of consistency in building strong partnerships. He emphasizes the need to provide partners with an easy path to ac
In this bumper-sized festive episode, Russ is joined by Asher Matthew, CEO and co-founder of Partnership Leaders. They discuss the evolution of Partnership Leaders from a tiny little community into a global behemoth in t
This time around, Russ is joined by Suraj Atreya, Strategic Ecosystem Marketing Leader EMEA at Rackspace Technology. Amongst the many topics covered, Suraj shares his thoughts on the importance of KPIs for partner market
Don't call it a comeback! On this first episode of season 2, we're joined by Colleen Smith, who discusses the intricacies of channel and partner marketing, emphasizing the importance of understanding partner requirements
On this episode, Russ chats with Steph Hackney, Channel Marketing Manager at OpenText Cybersecurity. Steph’s got a decade of experience across resellers, distributors, MSPs, and vendors — so when she talks channel, you l
On this episode, Russ is joined by industry heavy hitter David van Schaick. David has had a long and storied history both agency and client side in the B2B space, so gets into the weeds around things such as positioning,
This week we are joined by Director at Connection to Channel, Andy Gilbert. As a master of all things channel, Andy goes in-depth on how to orchestrate your own channel and partner ecosystem.
In this episode, Russ is joined by Heather K. Margolis, 'The Channel Maven,' to chat about major shifts in channel marketing, including the move from tiered programs to a more fluid, incentive-based model and the growing
On this episode, we're joined by Neil Langridge, Marketing and Alliances Director at e92plus. e92plus are a Value Added Distributor (VAD), so we chat to Neil about their position in the ecosystem, how they manage relatio
On today's episode we're joined by industry royalty and Fractional CMO of HermanScience, David Grazio. There's lots to learn from David, including how to go beyond certification; how to proactively find new opportunities
On this week's Channel Marketing Champs we're joined by vastly experienced B2B marketing consultant Louise Grant, who breaks down everything you need to know to build your own program from scratch.
On this episode of Channel Marketing Champs, Russ is joined by a dynamic duo from Dialpad - Ross Jack and Nick Slater. Ross and Nick share their thoughts on channel and partner marketing from a sales perspective, and the
Jeremy Young
Community advocate for the 2nd district and Cook County area · Frederick-Firestone Fire District
1 appearance on this show
Emily Smith
assistant professor in the department of emergency medicine/surgery at Duke University and at the Duke Global Health Institute (DGHI) · Concord Free Public Library
1 appearance on this show
Andy Grant
author, coach, healer, host of the Real Man Feel podcast
1 appearance on this show
Colleen Smith
Emergency Medicine physician
1 appearance on this show
Dave Hughes
Head Technology Identification and Evaluation for Crop Protection · Movie Archer
1 appearance on this show
Joel Harrison
Editor-in-Chief at B2B Marketing · B2BMarketing.net
1 appearance on this show
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Channel Marketing Champs is hosted by Sharper B2B Marketing. The show is categorised under business (marketing) and has published 30 episodes.
Channel Marketing Champs has published 30 episodes.
Channel Marketing Champs regularly covers business, marketing. It sits in the business category, with a marketing focus.
Channel Marketing Champs is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Channel Marketing Champs hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Channel Marketing Champs average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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