What does Reframe do?

Reframe is an Atlanta-based mobile app company founded in 2018 by Vedant Pradeep and Ziyi Gao, both Georgia Tech alumni. The company specializes in helping users reduce or quit alcohol consumption through neuroscience and psychology-based programs. Originally launched as Digital Sponsor and a Y Combinator Summer 2021 company, Reframe has grown rapidly, serving over 3 million users worldwide and achieving over $10 million in annual recurring revenue. The flagship offering is a neuroscience-based alcohol reduction app that features a 120-day program with daily tasks, personalized drink tracking, and in-depth courses on habit-building and mental health. Users benefit from a supportive community and tools for accountability and progress tracking. In 2023, Reframe expanded its offerings with Liquid Luck, a line of functional beverages designed to manage alcohol cravings and enhance mood. The company aims to evolve into a one-stop shop for healthier habits, integrating alcohol reduction with sleep, nutrition, and fitness. Reframe has received significant funding and recognition for its impact in the wellness space.