
The Digital Commerce Daily
Google Gemini Tracks Traffic, DoorDash Automates B2B Orders
Google Gemini just made AI traffic measurable for the first time — a quiet change with big implications for ecommerce analytics. Plus DoorDash bets on AI-driven B2B ordering and Søstrene Grene proves physical retail still scales. In this episode: Google Gemini has begun appending UTM parameters to referral links, letting ecommerce teams isolate and measure AI-driven traffic in their analytics platforms for the first time. DoorDash announced agentic ordering for corporate and office customers at its Dash Forward event, enabling AI agents to place recurring orders automatically without human input. Danish home goods retailer Søstrene Grene grew revenue more than 16% in its latest fiscal year and opened 72 new stores, outperforming peers despite weak consumer spending across Europe. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

