What does Mid-Day Squares do?

Mid-Day Squares is a Canadian food company founded in 2018 by Lezlie Karls, Nick Saltarelli, and Jake Karls. Based in Lachine, Quebec, the company specializes in functional chocolate bars that serve as high-protein, fiber-rich snacks. These bars are crafted with clean ingredients, including plant protein, real chocolate, and superfoods, making them a healthy alternative for curbing afternoon cravings. The company has experienced significant growth, achieving over 47 million bars sold and reported revenue of $45.6 million. Mid-Day Squares has successfully expanded its presence through direct-to-consumer sales and retail partnerships, now available in 9,000 locations across the U.S. and Canada, including major retailers like Whole Foods, Target, and Walmart. Their innovative marketing approach, which includes engaging social media storytelling, has helped build a loyal customer base and secure investor interest.