business
Hosted by Jonathan Deeter · business · EN-US · 36 episodes
Keep a pulse on the people and news shaping retail, health, wellness, and consumer packaged goods. On Unpackaged Goods, Jonathan Deeter talks with the founders, operators, and investors behind consumer brands—and breaks down the industry’s latest news, deals, and trends. From the decisions that get a product onto shelves to the forces changing what consumers buy, the show connects the stories behind the brands with the business around them. For anyone building, backing, or simply curious about what’s next in consumer goods. Presented by Deet’s Eats Media, a Pickle Advisors company.
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchKeep a pulse on the people and news shaping retail, health, wellness, and consumer packaged goods. On Unpackaged Goods, Jonathan Deeter talks with the founders, operators, and investors behind consumer brands, and breaks down the industry’s latest news, deals, and trends.
Unpackaged Goods is hosted by Jonathan Deeter. The show has published 36 episodes to date.
Recent episodes include "Kroger Listed Them Nationwide Without a Single Meeting | Bakeful’s Tony Davis" (15 October 2026, 58 minutes), "Why Oura Walked Away From Its IPO + Afternoon Toast's Kimmy Pace on Building a Brand Nights and Weekends" (9 October 2026, 49 minutes), and "Graza Hires Lazard, Costco Goes Kirkland on Electrolytes + The Founder Making Sparkling Bone Broth (Marro)" (30 September 2026, 49 minutes).
Unpackaged Goods publishes roughly weekly, with episodes averaging 35 minutes across 36 episodes.
Booking probability for Unpackaged Goods is 29%, and the host is rated Selective on guests. Unpackaged Goods requires a Pod Score of 80 or higher. Unpackaged Goods's contact route on record: public web form.
The strongest fits for Unpackaged Goods are Grocery Stores & Supermarkets and Snacks, Coffee & Other Foods. Unpackaged Goods has a business audience.
Jonathan Deeter hosts Unpackaged Goods, a business show with 36 episodes published.
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Unpackaged Goods
Kroger approved Bakeful for a nationwide listing before they'd had a single meeting or phone call. Tony Davis, founder and CEO of Bakeful, on rebuilding the sweet baked goods aisle. Plus this week in CPG...
Unpackaged Goods
This week on Unpackaged Goods: why Oura walked away from an IPO with demand to spare, plus Kimmy Pace, founder of Afternoon Toast, on building a brand on nights and weekends. In the news: - Oura postpones its IPO...
Unpackaged Goods
This week in CPG: Graza hires Lazard to explore a sale, Costco launches a Kirkland electrolyte, and the Whole Foods LEAP class is announced. Then Nick Foreste, founder of Marrō, on making the first cold, canned...
Unpackaged Goods
What does it take to turn a product trusted by athletes into a brand more consumers discover on the shelf? Jonathan Deeter sits down with Marc Seguin, CEO of NextFoods, the company behind Cheribundi and GoodBelly, to...
Unpackaged Goods
Nature's Bounty is in more than one in five American households. It's the second-largest vitamin brand in the country. Nestlé just sold it, plus six sibling brands, for less than a year of their combined revenue. Two...
Unpackaged Goods
Five weeks ago I said the Van Leeuwen trade dress ruling was the most important thing that happened in CPG that month. Rebel Creamery filed for Chapter 11 on August 14, twenty-nine days after the judgment. The filing...
Unpackaged Goods
Two brands ended this week. Purely Elizabeth spent seventeen years building and was acquired by Ferrero. Alex Cooper's Unwell beverage line lasted less than two years and is reportedly shutting down after Halloween...
Unpackaged Goods
Celsius posted record revenue last week and the stock fell 17%. The reason is in the breakdown. Plus: an interview with Belle Robinson, the London nutritionist who invented the functional ice cube. THIS WEEK IN CPG P&G...
Unpackaged Goods
I just spent three days at the Summer Fancy Food Show at the Javits Center. Then I sat down with Jess Haghani, founder of Lucille Health, the senior nutrition brand building for a consumer most CPG brands completely...
Episode #26
Second Nature Brands just acquired Tillamook Country Smoker — $175M+ in sales, two manufacturing facilities, and fifty years of heritage. Nobody covered it. Nobody tweeted about it. And that's exactly why they're...
Episode #25
<p>The three largest dairy companies in Europe are all acquiring functional nutrition brands in the same year. Over $2 billion in deals in two weeks. And David sold protein ice cream for $90 a six-pack and sold out in...
Episode #24
<p>The $40 billion beauty mega merger is dead. Lionel Messi's hydration brand shuttered. And a PB&J brand with zero celebrity co-founders just became the official PB&J of the NFL.<br/><br/>This week on Unpackaged...
Episode #23
<p>A woman started a granola brand with $5,000. Seventeen years later it might sell for $600 million. In the same week, BTS launched 30 products at Walmart on day one. Two playbooks. Both might work. But only one was...
Episode #22
<p>Two weeks ago I said every beauty and wellness founder should have their deal room ready. This week Unilever spent $1.2 billion on a supplement brand that didn't exist three years ago. Called it.<br/><br/>This week...
Episode #21
<p>She co-founded Hims & Hers in 2017 and helped build it into a $4 billion telehealth company. Now Hilary Coles is back — and she's coming for your morning coffee.<br/><br/>This week on Unpackaged Goods, I sit down...
Episode #20
<p>Every major story this week is about deciding what you want to be when you grow up.<br/><br/>McCormick and Unilever are in talks to merge food divisions — Hellmann's, Knorr, Cholula, Frank's Red Hot under one roof in...
Episode #19
<p>The firepower is real this week. David Protein gets hit with a class action lawsuit claiming 83% more calories than labeled — but the internet completely missed the science. Coefficient Capital closes $530M across...
Episode #18
<p>This week I sit down with Bar, the founder of BoostCous — a gluten-free couscous packed with protein and fiber that's rethinking one of the most overlooked staples in the grocery aisle. We talk about how he came up...
Episode #16
<p>This week the business world officially lost its mind. A TikTok creator became Chief Creative Officer of a German candy company, Kraft Heinz reversed a billion-dollar corporate split to invest $600M in growth, and...
Episode #15
<p>This week the CPG world officially lost its mind. Willie Nelson built an $80 million cannabis beverage empire in under 12 months, someone paid $400 million for barbecue sauce, and a baby food company is now trading...
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