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Hosted by Jonathan Deeter · 🇺🇸 US · EN-US · 26 episodes
Established thought leaders with verified media credentials.
Spilling the real stories behind CPG brands. Host Jonathan Deeter unpacks founder journeys, industry news, and what it really takes to build consumer brands. Presented by Deet's Eats Media, a Pickle Advisors company.
Jonathan Deeter hosts Unpackaged Goods, a business show with 26 episodes published.
I just spent three days at the Summer Fancy Food Show at the Javits Center. Then I sat down with Jess Haghani, founder of Lucille Health, the senior nutrition brand building for a consumer most CPG brands completely igno
Second Nature Brands just acquired Tillamook Country Smoker — $175M+ in sales, two manufacturing facilities, and fifty years of heritage. Nobody covered it. Nobody tweeted about it. And that's exactly why they're winning
The three largest dairy companies in Europe are all acquiring functional nutrition brands in the same year. Over $2 billion in deals in two weeks. And David sold protein ice cream for $90 a six-pack and sold out in 28 mi
The $40 billion beauty mega merger is dead. Lionel Messi's hydration brand shuttered. And a PB&J brand with zero celebrity co-founders just became the official PB&J of the NFL. This week on Unpackaged Goods: Puig and Est
A woman started a granola brand with $5,000. Seventeen years later it might sell for $600 million. In the same week, BTS launched 30 products at Walmart on day one. Two playbooks. Both might work. But only one was built
Two weeks ago I said every beauty and wellness founder should have their deal room ready. This week Unilever spent $1.2 billion on a supplement brand that didn't exist three years ago. Called it. This week on Unpackaged
She co-founded Hims & Hers in 2017 and helped build it into a $4 billion telehealth company. Now Hilary Coles is back — and she's coming for your morning coffee. This week on Unpackaged Goods, I sit down with Hilary Cole
Every major story this week is about deciding what you want to be when you grow up. McCormick and Unilever are in talks to merge food divisions — Hellmann's, Knorr, Cholula, Frank's Red Hot under one roof in a deal worth
The firepower is real this week. David Protein gets hit with a class action lawsuit claiming 83% more calories than labeled — but the internet completely missed the science. Coefficient Capital closes $530M across two fu
This week I sit down with Bar, the founder of BoostCous — a gluten-free couscous packed with protein and fiber that's rethinking one of the most overlooked staples in the grocery aisle. We talk about how he came up with
This week the business world officially lost its mind. A TikTok creator became Chief Creative Officer of a German candy company, Kraft Heinz reversed a billion-dollar corporate split to invest $600M in growth, and someon
This week the CPG world officially lost its mind. Willie Nelson built an $80 million cannabis beverage empire in under 12 months, someone paid $400 million for barbecue sauce, and a baby food company is now trading on th
This week I took over The Shelf NYC for a special edition of "The Humans Behind the Hustle" - diving deep into the stories of five incredible food founders who are building authentic brands through relentless execution a
This week in CPG was absolute chaos. Tom Brady's selling protein powder, Beyond Meat launched beverages, and someone raised $10 million for alcoholic sports drinks that taste like Gatorade. Categories officially don't ex
Episode 12: The $500 Million Cottage Cheese Economy L Catterton just valued cottage cheese at half a billion dollars. Sprouts put THC drinks next to kombucha. Parents paid $15M to hide vegetables in waffles. And someone
Unpackaged Goods Episode 11: The $200 Frying Pan Economy Welcome to 2026, where your cookware costs more than your groceries and the Poppi founder is already building his next billion-dollar brand. In this week's episode
In Episode 10 of Unpackaged Goods, we correct last week's mistake: Reuters revised the BeatBox acquisition to $490 million for 85% (not $700 million outright). The real numbers tell an even better story about discipline
In Episode 9 of Unpackaged Goods, we unpack Anheuser-Busch's $700 million acquisition of BeatBox Beverages – a surprisingly rational 2.8x revenue multiple that signals discipline returning to CPG M&A. Plus, Suja Life's b
In Episode 8 of Unpackaged Goods, we unpack the biggest CPG deal of the decade: Kimberly-Clark's $49 billion acquisition of Kenvue (Tylenol, Band-Aid, Neutrogena). Plus, Mid-Day Squares proves you don't need venture capi
In Episode 7 of Unpackaged Goods, we cover the biggest moves in CPG this week, including Recess's $30M Series B as they expand beyond CBD, Fruitist's $150M raise at $400M revenue, and Target's aggressive push into wellne
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Unpackaged Goods is hosted by Jonathan Deeter. The show is categorised under business (investing) and has published 26 episodes.
Unpackaged Goods has published 26 episodes.
Unpackaged Goods regularly covers business, investing, news. It sits in the business category, with a investing focus.
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Unpackaged Goods hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Unpackaged Goods average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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