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SKUFood Recipes for Success

Hosted by Peter Chapman · business · EN-CA · 42 episodes

Audience: 3

About this Podcast:

The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why. Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends. Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about SKUFood Recipes for Success

What is SKUFood Recipes for Success about?

The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why. Our guests will be people from one end of the value chain to the other.

Who hosts SKUFood Recipes for Success?

SKUFood Recipes for Success is hosted by Peter Chapman. The show has published 42 episodes to date.

What has SKUFood Recipes for Success covered recently?

Recent episodes include "S01 E41 - From Farm to Freezer: Reinventing Hydration with Real Ingredients, with April Glavine" (23 July 2026, 40 minutes), "S01 E40 - Brewing Innovation: Building a Coffee Brand with an Ocean Air Advantage" (25 June 2026, 44 minutes), and "S01 E39 From Concept to Commercialization: Turning Food Innovation into CPG Products" (4 June 2026, 40 minutes).

How often does SKUFood Recipes for Success publish?

SKUFood Recipes for Success publishes roughly every two weeks, with episodes averaging 41 minutes across 42 episodes.

How hard is it to get booked on SKUFood Recipes for Success?

Booking probability for SKUFood Recipes for Success is 32%, and the host is rated Selective on guests. SKUFood Recipes for Success requires a Pod Score of 80 or higher. SKUFood Recipes for Success's contact route on record: verified email.

Who should pitch SKUFood Recipes for Success?

The strongest fits for SKUFood Recipes for Success are Snacks, Coffee & Other Foods and Grocery Wholesale. SKUFood Recipes for Success has a business audience.

About the host

Peter Chapman hosts SKUFood Recipes for Success, a business show with 42 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #41

    S01 E41 - From Farm to Freezer: Reinventing Hydration with Real Ingredients, with April Glavine

    Jul 23, 202640 minS1

    In this episode of SKUFood Recipes for Success , we explore how a new generation of brands is rethinking hydration through ingredient integrity, format innovation, and clear positioning. As the electrolyte category...

  • Episode #40

    S01 E40 - Brewing Innovation: Building a Coffee Brand with an Ocean Air Advantage

    Jun 25, 202644 minS1

    Episode Summary In this episode of SKUFood Recipes for Success , we sit down with the co-founders of Saltwinds Coffee, Laura Richard and Brad Rideout, to explore how innovation, science, and entrepreneurship have come...

  • Episode #39

    S01 E39 From Concept to Commercialization: Turning Food Innovation into CPG Products

    Jun 4, 202640 minS1

    <p>In this episode of SKUFood Recipes for Success, Peter is joined by Amy Proulx of Niagara College Food and Beverage Innovation Centre. They explore what it really takes to move from concept to commercialization in...

  • Episode #38

    S01 E38 Evolving a Snack Portfolio: How Rebranding Fuels Growth

    May 22, 202641 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Kirk Homenick, President of Naturally Homegrown Foods, to explore how rebranding and innovation are driving growth and reshaping the snack category...

  • Episode #37

    S01 E37 Comeback Season: Building a Brand Rooted in Redemption

    May 8, 202636 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Emily O’Brien, founder of Comeback Snacks, whose journey from incarceration to building a purpose driven brand is redefining what it means to make a...

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  • Episode #36

    S01 E36: Bites of Wisdom: Building a Brand That Sees Ahead

    Apr 23, 202642 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Cathline James, founder of Wise Bites, a purpose driven snack brand redefining what it means to be truly inclusive in food. Built on the belief that...

  • Episode #35

    S01 E35: Layered Success: Building a Crave-Worthy Brand Without Cutting Corners

    Apr 16, 202639 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Carolyne McIntyre Jackson, co-founder of Crave Cupcakes, a nationally recognized, award-winning bakery brand that has grown from a single neighbourhood...

  • Episode #34

    S01 E34 Beyond Borders: The Art of Global Brand Expansion

    Mar 26, 202642 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Jennifer Frame, a marketing and innovation strategist with more than 18 years of experience across retail, FMCG, luxury, and technology in both Canada...

  • Episode #33

    S01 E33: Sustaining Brands and Minds: Leadership Beyond the Label

    Mar 12, 202637 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Peter Neal, co-founder of Neal Brothers Foods and a passionate advocate for mental health and human-centred leadership.</p><p>For more than three...

  • Episode #32

    S01 E32: Growing Beyond the Field: Scaling Terra Beata from Farm to Global Markets

    Feb 12, 202640 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with John Ernst, a next-generation leader from Terra Beata Farms, one of Atlantic Canada’s most recognized cranberry growers and processors. After...

  • Episode #31

    S01 E31: Disrupting Snacking: How Mid-Day Squares Created a Community

    Jan 8, 202640 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Jake Karls, the unapologetically authentic and refreshingly relatable Co-founder & Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand...

  • Episode #30

    S01 E30: The Future of Conscious Snacking: Lessons From Humble Chips

    Dec 11, 202542 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Jeff Lahey, Co-Founder & COO of Humble Chips, the brand turning organic potatoes and a sustainability-first mindset into a movement in snack food. With...

  • Episode #29

    S01 E29: Mushroom Protein, Cultivated Ambition & The Better Butchers

    Dec 4, 202536 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Mitchell Scott, co-founder & CEO of The Better Butchers, a Canadian brand building the next generation of meat alternatives. </p><p>Mitchell comes with...

  • Episode #28

    S01 E28: The SPICE Journey: Unlocking Under-represented Food Entrepreneurs

    Nov 26, 202544 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Natalie Frederick-Wilson, Business Advisor at the Centre for Women in Business and program lead for SPICE – the Specialized Program in Cooking...

  • Episode #27

    S01 E27: Brand Stories That Sell: What Makes a Story Stick in CPG

    Nov 20, 202541 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Pedja Radjenović, a CPG strategist who helps founders transform their brand stories into strategies that actually sell.</p><p>After building...

  • Episode #26

    S01 E26: From Healthcare to Healthy Crunch: The Story Behind OHME! Foods

    Oct 30, 202537 minS1

    <p>In this episode of Recipes for Success, we sit down with Han Yue, co-founder of OHME! Foods. OHME! Foods is a Vancouver-based brand redefining what healthy snacking can be.</p><p>With backgrounds in healthcare, Jenny...

  • Episode #25

    S01 E25: Handpies with Heart: Redefining Convenience from Island Ingredients to Grocery Freezers

    Oct 23, 202543 minS1

    <p>In this episode of Recipes for Success, we sit down with Red Seal Chef Sarah Bennetto O’Brien, founder of The Handpie Company, makers of chef-crafted, savory personal handpies that bring quality, local ingredients...

  • Episode #24

    S01 E24: Pitching Superfruit: Dragon’s Den, Co-packing, and Building for Profit -Healthy Berries Ltd.

    Oct 16, 202543 minS1

    <p>In this episode of SKUFood Recipes for Success, we sit down with Tom, the driving force behind Healthy Berries Ltd. and the vision behind Superfruit Purée.</p><p>With over 40 years in the food industry, Tom’s...

  • Episode #23

    S01 E23: Pints to Production: Scaling with Good Robot Brewing and The Beverage Factory

    Sep 25, 202546 minS1

    <p>In this episode of Recipes for Success, we sit down with <b>Joshua Counsil</b>, engineer-turned-entrepreneur, keynote speaker, and co-founder of <b>Good Robot Brewing</b> and <b>The Beverage...

  • Episode #22

    S01 E22: Growing Together: Building Success with the Sobeys Local Program

    Sep 11, 202543 minS1

    <p>In this episode of Recipes for Success, we’re joined by <b>Gary Hughes</b>, Local Program Specialist at <b>Sobeys</b>, who has spent over 27 years growing with the company and building a deep understanding of what it...

Guest Appearances

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