Hosted by Kristi Bridges · EN · 192 episodes
Established thought leaders with verified media credentials.
The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.
Kristi Bridges hosts The Irresistible Factor, a business show with 192 episodes published.
“We’re Not Building for Scale. We’re Building for Disruption.” I’ve interviewed a lot of founders, and I don’t think I’ve ever heard someone say that before. And, it completely changed the way I thought about this conver
“Let It Be Easy.” “Let it be easy.” That was one of my favorite moments from my conversation with Yasmin Crystal Santos, founder of Altar Native. Not because building a company is easy. Clearly, it’s not. She’s dealing w
“If Someone Slams the Front Door in Your Face, Go to the Back Door.” That was one of my favorite lines from my conversation with Kim Hehir, co-founder of Brutus Broth. And honestly? It might be one of the best descriptio
Sold a Little. Learned a Lot. Most brands try to skip this part. They go straight to scale. More distribution. More spend. More everything. And then wonder why nothing sticks. I interviewed Scott Forsberg and Ed Klein on
You Don’t Have to Build the Biggest Thing. You Just Have to Build the Right Thing. Most of the conversations I have on this podcast are about growth. Scaling. Raising capital. Winning in crowded categories. This one isn’
The brands that win in crowded categories aren’t chasing trends. They’re built from something real. In this episode, I sit down with Rudy Aldana (Co-Founder & CEO of PARCH) to break down what’s actually happening in non-
There are some categories where it feels like the world does not need one more brand. Fitness is one of them, especially Pilates. So when I sat down with Michael Ramsey, Co-founder and Co-CEO of Strong Pilates, I wanted
Most wearables track one thing at a time: steps, sleep, heart rate. Nanowear is building something entirely new: a single piece of fabric that acts like a full physical exam whenever you wear it. CEO and co-founder Venk
When Arisa Katayama had her daughter in LA during COVID, she did what most first-time moms do: focused on the birth and the baby, not herself. Then the fourth trimester hit. Sleep-deprived, still breastfeeding late into
Reinventing Practitioner Commerce with Jon Armstrong When tech entrepreneur Jon Armstrong set out to simplify his own supplement routine, he uncovered a much bigger problem: practitioners were losing patients, and profit
After two decades in biotech and a near-fatal heart attack at 43, Gary Seelhorst realized that success without self-awareness isn’t sustainable. He left corporate life to build Prime Peak Executive Coaching , a practice
Economist turned founder Mette Dyhrberg didn’t plan to enter healthcare; she just wanted her life back. After collecting six autoimmune diagnoses in her twenties, she started tracking everything she was doing, eating, an
Radiologist turned founder, Dr. Cristin Dickerson, didn’t plan to run a company, she just wanted to do her job. But after seeing hospital acquisitions triple imaging prices and claims processes fail patients and doctors
“It was very hard to accept, but I had to face the reality that our business was never going to give us the return we deserved. That was a mature set of decisions, to give up on dreams and accept defeat,” she says. As yo
What began with Matt’s own martial arts injury grew into a business model that now includes international instructor training, wellness retreats, and tailored protocols for everyone from elite athletes to entrepreneurs.
For Emily Stein, the path from Stanford scientist to startup founder wasn’t straightforward. What began with a deeply personal motivation, preventing her grandmother from losing more teeth after a stroke, has turned into
If you’re trying to sell ideas, products, and technology in the Healthcare industry, this podcast is for you. For Brendan McAdams, sales in healthcare isn’t about pushing products, it’s about creating real fit, listening
After nearly burning out at her high-pressure job, Aisha Chottani knew something had to change. She swapped caffeine for meditation, cut sugar from her diet, and started paying attention to how she felt. The results were
When Roger Ford heard the word “move” during a late-night meditation, he didn’t expect it to uproot his life. But within weeks, he and his wife had sold their healing center in the UK, bought a home in California online,
Lisa Boduch is taking it head-on, with a career that began in the salon and evolved into national leadership roles. She understands both sides of the beauty industry. Now serving as VP of Sales and Education at Alfaparf
Scott Forsberg
CEO · Well Wine
1 appearance on this show
Jon Armstrong
magic consultant · GetHealthy
1 appearance on this show
Emily Stein
microbiologist, inventor, co-founder · Primal Health
1 appearance on this show
Brendan McAdams
B2B Sales Coach & Consultant, author of ‘Sales Craft’ · Brendan McAdams
1 appearance on this show
Shareef Mahdavi
Founder at PX Movement
1 appearance on this show
Brian Levine
reproductive endocrinologist · Piping Periodical Production Podcast
1 appearance on this show
Paul Buckley
Ratio Staffing
1 appearance on this show
Lisa Myers
strengths-based leadership coach, Gallup CliftonStrengths practitioner, co-founder · Strengths & Story Collective
1 appearance on this show
Patrick Sullivan Jr.
Jigsaw Health
1 appearance on this show
Justin Roethlingshoefer
Celebrity Health Expert & Founder of Own It Coaching · Own It Coaching
1 appearance on this show
Laurel Orley
CEO and Co-Founder · Daily Crunch Snacks
1 appearance on this show
Josh Rogers
Founder & CEO · Ancient Drinks
1 appearance on this show
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The Irresistible Factor is hosted by Kristi Bridges. The show is categorised under business (marketing) and has published 192 episodes.
The Irresistible Factor has published 192 episodes.
The Irresistible Factor regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
The Irresistible Factor is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Irresistible Factor hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Irresistible Factor average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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