What does ActiveCampaign do?

ActiveCampaign is a technology company based in Chicago, IL, founded in 2003 by Jason VandeBoom. The company offers an intelligent marketing automation platform that integrates email marketing, sales automation, CRM, and customer experience automation (CXA). With over 180,000 businesses in more than 170 countries using its services, ActiveCampaign focuses on creating optimized customer experiences through AI-driven automations and personalization. Initially starting as on-premise software, ActiveCampaign transitioned to a cloud-based SaaS model, experiencing significant growth and expanding its workforce from 30 to over 1,000 employees in just three years. The platform features over 600 pre-built automations and tools for email marketing, sales tracking, and cross-channel messaging, including WhatsApp and SMS capabilities. ActiveCampaign also incorporates AI and machine learning for content generation and strategic guidance, helping businesses streamline their marketing efforts and enhance customer engagement.