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Hosted by The Agile Brand · EN · 879 episodes
Established thought leaders with verified media credentials.
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more. <p style='co
The Agile Brand hosts The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX, a business show with 879 episodes published.
In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value? Agility requires brands to
In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations? Agility requires not just the rapid adoption
In the push to integrate AI into go-to-market strategies, are we optimizing for activity or for intelligence? Agility requires not just adopting new technologies like AI, but critically evaluating how they deliver contex
If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization? Agility requires more than just adapting to
What if the marketing playbook you've relied on for the past decade is quickly failing to get results? When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn
Are the platforms you rely on most for growth also the biggest barriers to understanding it? Agility requires a clear view of the entire customer journey, not just the isolated moments within a single platform. This mean
What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see? Agility requires not just adapting to new channels, but completely rethinking how we measur
What if the biggest obstacle to AI-driven ROI isn't the AI itself, but everything you’re feeding it? Agility requires not just the speed to adopt new technologies like AI, but the clarity to recognize when foundational e
What if the infinite shelf of e-commerce hasn't made customers more confident, but has instead created a new kind of friction: the paralysis of endless choice? Agility requires brands to shift their focus from simply pro
In a world of infinite entertainment choices, how does a sports franchise earn a fan's loyalty when the game isn't being played? Agility requires meeting fans where they are, with the right message at the right moment, w
With every vendor claiming their platform is a revolutionary AI silver bullet, how do enterprise leaders distinguish between genuine innovation and what's essentially just marketing hype wrapped in a new algorithm? Agili
As generative and agentic AI promise to accelerate everything we do, are we at risk of becoming incredibly efficient at producing forgettable customer experiences? Today, we are here in Brooklyn at Forrester CX Forum Eas
What if your next customer isn't a person, but an AI agent acting on their behalf? And what if that agent is evaluating your brand on a purely logical, data-driven basis, completely devoid of the emotional hooks your mar
What if the most common point of failure in your digital customer experience: the 'no results found' page, could become your greatest opportunity for conversion and discovery? Agility requires not just adopting new techn
Most leaders think about AI as a tool to analyze data or assist with tasks. But what happens when your AI becomes an autonomous agent, not just providing insights but actively orchestrating complex processes on its own?
What if the marketing funnel, the foundational model we've relied on for decades, is fundamentally flawed and actively misleading us about what our customers actually want? Agility requires not just reacting quickly, but
What if the biggest barrier to your company's transformation isn't your legacy technology, but your legacy thinking about it? Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about&
We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed? Today w
Nearly every marketing leader has been told to "do more with AI" — and many of them are now sitting on a pile of pilots, a growing bill, and not much to show their CFO. So why is it that adoption of AI in marketing is so
How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments? Agility isn't just about adapting
Jennifer Jones
Beauty Marks for Girls: Addressing Trauma for Girls With Incarcerated Mothers through long-term Mentorship, Care & Community · Howard County Economic Development Authority
1 appearance on this show
Bill Staikos
Be Customer Led
2 appearances on this show
Mike Rizzo
senior vice president, chief banking officer · MarketingOps.com
1 appearance on this show
Kaihan Krippendorff
strategist and keynote speaker · Outthinker Networks
1 appearance on this show
Jason Wolf
Athletic Director · Property Management University
1 appearance on this show
David Avrin
author of Ridiculously Easy to Do Business With
1 appearance on this show
Paul Epstein
bestselling author of The Power of Playing Offense and Better Decisions Faster
1 appearance on this show
Daniel Shapiro
former US Ambassador to Israel · Red Points
1 appearance on this show
Matt Healy
Pomerleau Real Estate Team
1 appearance on this show
Kevin Wang
Medical Director of the Providence Clinical Network LGBTQIA+ program · Back to the Hump
1 appearance on this show
Michelle Cooper
Certified Professional Organizer · Alchemy Accounting and Bookkeeping
1 appearance on this show
Chris Willis
co-leader of Troutman Pepper Locke's Consumer Financial Services Regulatory Practice · NFL Films
1 appearance on this show
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX is hosted by The Agile Brand. The show is categorised under business (marketing) and has published 879 episodes.
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX has published 879 episodes.
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX regularly covers business, marketing. It sits in the business category, with a marketing focus.
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