business
Hosted by The Agile Brand · business · EN · 934 episodes
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations. Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off. Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them. Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a
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Signup to Generate a PitchMarketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX is hosted by The Agile Brand. The show has published 934 episodes to date.
Recent episodes include "CommerceIQ CEO Rahul Shah on discoverability as the new shelf" (23 October 2026, 24 minutes), "IDT's Kyla Malone on earning trust when customers conduct critical transactions" (22 October 2026, 23 minutes), and "MoEngage CEO Paul Meinshausen on the control marketers never had" (20 October 2026, 30 minutes).
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX publishes roughly daily, with episodes averaging 26 minutes across 934 episodes.
Booking probability for The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX is 40%, and the host is rated Selective on guests. The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX requires a Pod Score of 92 or higher. The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX's contact route on record: verified email.
The strongest fits for The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX are Marketing, Advertising & PR and IT Services & Software Development. The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX has a business audience.
The Agile Brand hosts The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX, a business show with 934 episodes published.
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Episode #947
Rahul Shah, CEO of CommerceIQ, argues that discoverability has replaced shelf position as the battleground in retail, and that keeping retail media and product content in separate teams is now a competitive liability...
Episode #946
Kyla Malone, Director of Marketing at IDT, talks with Greg Kihlström at Braze Forge 2026 about earning trust from customers who rely on one company to stay connected to family abroad and send money home. Moving into...
Episode #944
Paul Meinshausen, CEO at MoEngage, argues marketers never had individual-level control over customer experience — only rules applied at scale. He and Greg Kihlström get into what replaces it. Personalization was always...
Episode #943
Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare, says the rules of customer experience are being rewritten as LLMs and AI agents join the customer journey. He and Greg Kihlström get into...
Episode #942
Brenno Valerio, Head of Sales, Americas at Treasure AI, joins Greg Kihlström at Agentic World in Miami on consolidating the martech stack and proving AI's value before renewal. Consolidation is a political decision...
Episode #941
Dan Weirich, COO & CFO of Treasure AI, explains why the company moved to engagement-based pricing that ties its revenue to customer clicks, and what CMOs should expect as CFOs take a harder look at AI spend. Recorded...
Episode #940
John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it doesn't control. He and Greg Kihlström get into...
Episode #939
Kaz Ohta, CEO and CMO of Treasure AI, helped pioneer the customer data platform category. Now he's betting that customer data matters less for what it stores than for what autonomous agents do with it. Recorded at...
Episode #937
Ken Stillwell, CFO and COO at Pega, says most enterprise AI business cases fund a label rather than a specific capability — and that the gap shows up later, on the P&L. He and Greg Kihlström get into what financial...
Episode #936
Tom Kaneshige, Chief Content Officer at the CMO Council, says there is no best martech stack — only a best-aligned one. New research on 988 enterprise stacks shows why more functionality rarely means more value...
Episode #935
Jon Hyman, Co-Founder & CTO of Braze, joins Greg Kihlström live at Braze Forge 2026 in Las Vegas on what's left for marketers when AI handles experimentation, verification, and execution. Recorded at the Fontainebleau...
Episode #934
We spend a lot of time asking how brands can be memorable. We spend almost none asking what happens when the memory is the product. Agility gets talked about as moving fast with new tools. It's really the ability to...
Episode #932
Brands have spent millions building out customer experience platforms — so why does the experience so often fall apart at the exact moment it matters most? Agility isn't just about moving faster or scaling up. It's...
Episode #931
What happens when an organization's AI ambition moves faster than its frontline's ability to absorb it? Agility isn't just deploying new technology quickly. It's whether the people and processes closest to the customer...
Episode #930
Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, says AI is not a shortcut around your data problems — it's a force multiplier that makes them bigger. New TransUnion research found 89% of marketers are...
Episode #929
If your best marketing people feel like they're doing the work of three, is that a workload problem or a structure problem? Agility isn't just moving faster. It's being able to change how your team is built, repeatedly...
Episode #928
Deena Zenyk, VP of Customer Engagement, Service Delivery at Spotlight, argues that customer advocacy stopped being a content quota the moment AI tools started assembling B2B shortlists from analyst research, peer...
Episode #927
Airstream CMO Mollie Hansen and Nomadics founder Chris Pendl built Camp Airstream as a product owners pay to attend, not a campaign — then had to prove to the business what that community is actually worth. An...
Episode #926
Peter Giordano, Head of DoorDash Ads at DoorDash, argues that retail media stopped being an ad channel the moment the gap between an impression and a delivered order collapsed to minutes. He and Greg Kihlström get into...
Episode #925
What if, by the time a B2B buyer ever talks to your sales team, the decision is already mostly made, and somewhere you can't see and can't measure? For years, agility meant being quick with the latest tools. Now it...
Recent guests on The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX. Study who booked and why before you pitch.
creator of the Lean Startup method, founder of the Long-Term Stock Exchange, author of Incorruptible, Long-Term Stock Exchange
Beauty Marks for Girls: Addressing Trauma for Girls With Incarcerated Mothers through long-term Mentorship, Care & Community, Howard County Economic Development Authority
Be Customer Led
senior vice president, chief banking officer, MarketingOps.com
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